Jul 2022 – Mar 2023 · 8 mos · Noida, Uttar Pradesh, India · Hybrid

• Handling Corporate sales for Payout to Wallet Product.

Dec 2021 – Jun 2022 · 6 mos

• Managed key accounts in the North and East regions for the Electricity Bill Payments category, focusing on relationship management, performance tracking, and business expansion.
• Monitored key performance indicators, including MAU and DAU, and initiated both online and offline user engagement activities to drive growth and retention.
• Planned and optimized monthly marketing budgets, ensuring cost-effective execution of promotional campaigns aligned with user acquisition and activation goals.
• Evaluated VSR/PSR performance metrics, collaborating with external stakeholders such as NPCI and BillDesk to design and implement action plans aimed at reducing transaction errors and enhancing reliability.
• Worked cross-functionally with the product team to continuously enhance user experience and align product development with business needs.
• Handled legal documentation and contract renewals in coordination with the legal team, ensuring compliance and timely closure of agreements with partners.

May 2021 – Dec 2021 · 7 mos

• Managed 15–20 Franchisee partners across the Punjab region, driving growth and operational excellence in Amazon Pay’s offline payment acceptance ecosystem.
• Led a large on-ground sales force, including 200+ active Field Sales Executives, 20 Team Leaders, and 8–10 Area Sales Managers, ensuring effective execution and performance delivery at scale.
• Scaling Amazon Pay's presence in the offline payment acceptance domain.
• Strategically identified high-potential and underpenetrated markets across cities and regions to drive focused merchant acquisition initiatives and increase market share.
• Recruited, trained, and scaled Franchisee partners based on business needs, performance metrics, and market demand, ensuring consistent quality and coverage.
• Developed and executed city-level business plans in collaboration with Franchisee partners and field teams, aligned with broader regional targets and KPIs.
• Oversee key operational metrics including merchant compliance, active merchant rate, Amazon Pay business app adoption, and reduction of fraudulent signups through routine field audits and data-driven monitoring..
• Built and maintained strong relationships with Franchisee agencies, manpower partners, and their marketing teams to ensure alignment, support, and scalability.
• Monitored inventory and distribution of Amazon Pay QR kits, implementing strict controls to prevent leakages and maintain operational integrity.

Oct 2020 – Apr 2021 · 6 mos

• Acquired and onboarded High-Value Sellers (HVS), providing comprehensive pre- and post-launch support to ensure a smooth transition and successful activation on the platform.
• Managed key seller accounts, driving growth through data-driven optimization strategies such as Sponsored Ads, promotional deals, and coupons, while also migrating high GMS ASINs to Fulfillment by Amazon (FBA) to boost sales efficiency.
• Mentored and trained new associates, enabling faster ramp-up, improved performance, and alignment with organizational best practices.
• Took ownership of the OHL category, with a primary focus on Sports segment sellers, working closely with them to maximize visibility, sales performance, and long-term success on the platform.

Jun 2017 – Sep 2020 · 3 yrs 3 mos

• Led the onboarding and end-to-end account management of SMB (Small and Medium Business) sellers, ensuring a seamless and high-quality seller experience on the Amazon platform.
• Engaged in ground-level business development, meeting potential high-value clients to drive acquisition and successfully onboard them to the Amazon ecosystem.
• Monitored sales performance and revenue contribution from both new and existing sellers, implementing corrective strategies to consistently meet or exceed monthly Gross Merchandise Sales (GMS) targets.
• Provided hands-on support to sellers in setting up their accounts and enabled them to become self-sufficient by guiding them through platform tools and operational processes.
• Collaborated with Amazon’s RCA teams and clients to facilitate and streamline Fulfillment Centre (FC) activation, ensuring timely stock movement and availability.
• Advised sellers on optimizing visibility and conversion through Lightning Deals, Coupons, Sponsored Ads, and offered assistance with inventory planning and stock replenishment at Amazon warehouses.
• Conducted daily market research and prospecting activities, building a healthy pipeline of potential sellers to ensure continuous business growth and category expansion.

Dec 2016 – Jun 2017 · 6 mos · Ludhiana, Punjab, India · On-site

• Led the successful launch of new products in the non-dairy segment (Whipping Cream and Cooking Cream) under the Creambell brand in the Jalandhar and Ludhiana territories, ensuring strategic market entry and category visibility.
• Distribution Management- Managed a network of distributors in Jalandhar and Ludhiana territory and planned primary and secondary sales in each territory, with a focus on driving volume growth and market penetration.
• Defined and allocated monthly sales targets to distributors, closely tracking performance and implementing corrective actions to achieve revenue goals.
• Developed the HORECA (Hotel, Restaurant, and Catering) segment by building strong relationships with decision-makers, arranging product demos and chef engagements to drive adoption and recurring demand.
• Monitored distributor inventory levels regularly to ensure stock availability while also managing claim settlement processes to ensure operational efficiency and partner satisfaction.
• Oversee the implementation of trade schemes and discounts, coordinating with key accounts and securing necessary approvals from senior management for customized commercial offers.

Mar 2016 – Sep 2016 · 6 mos · Jalandhar, Punjab, India

• Primary Sales - Enabling business growth by developing and managing a network of Channel Partners (Retailers, Wholesalers, and Food Service). Handling a total of 3 wholesalers and 2 Distributors in the Jalandhar territory.
• HoReCa Sales - Handling Hotels, Food Services, Restaurants, and Bakeries In Jalandhar.
• Promotional Activities - Providing samples to Hotels, Food services, and Restaurants of new products to be introduced and arranging meetings with chefs for providing feedback on product quality.
• Inventory and Claim Settlement - Maintaining and regularly checking the Inventory at the distributor's point and handling the claim settlement-related procedure at the distributor's end.
• Sales and Marketing - Responsible for Primary and Secondary Sales in the territory by allocating the targets to distributors and salesmen and motivating them through weekly reviews.
• Strategic planning - Formulating business plans to increase the Product sales in the region. Active involvement in the promotional activities of the company’s products.
• Customer support - Rectifying customer complaints related to Product Quality.
• Business Development - Identifying new market segments, tapping profitable business opportunities, and opening up new dealers.
• Discount & Allowance Management - Accountable for allowing the discounts to the key accounts in the territory.
• Market Execution - To ensure that the complete range of SKUs shall be available with the channel partners.

Apr 2012 – Jul 2015 · 3 yrs 3 mos · Jalandhar, Punjab, India · On-site

• O&I(Office & Institutions)
• Managed sales operations in the Office & Institutions (O&I) vertical, dealing in a diverse range of FMCG and General Merchandise (GM) products, with a focus on both retail and wholesale segments.
• Identified and capitalized on new business opportunities, strategic tie-ups, and expanded the company’s footprint across Jalandhar and surrounding regions.
• Conducted extensive lead generation activities by visiting schools, educational institutions, industrial units, and cooperative societies, successfully converting prospects into long-term clients.
• Analyzed market trends and competitor strategies, contributing to data-driven business planning and decision-making.
• Developed and nurtured strong internal and external stakeholder relationships, aligning with the company’s values and customer-first approach.
• Earned special recognition from senior leadership for onboarding 50+ elementary and primary schools in Jalandhar, generating an incremental sales boost of ₹35–40 lakhs in a single month.
• Embodied leadership principles such as trust-building, innovation, execution, integrity, and customer focus, while fostering a collaborative team environment.
• Led sales and marketing initiatives to evaluate and promote Walmart’s Private Label brands (Member's Mark, Baker’s & Chef, and Right Buy), successfully achieving aggressive growth targets and market acceptance.
• HoReCa (Hotels, Restaurants, and Caterers)
• Managed sales operations in the HoReCa (Hotels, Restaurants, and Caterers) segment across Jalandhar with a focus on FMCG and General Merchandise (GM) products.
• Built and nurtured strong relationships with hotel managers, restaurant owners, and key retailers through regular in-person engagements, strengthening brand presence, and driving customer loyalty.
• Played a critical role in achieving sales objectives through structured territory management, on-ground engagement, and a deep understanding of local market dynamics.