Oct 2022 – Jul 2025 · 2 yrs 9 mos · Chennai, Tamil Nadu, India · On-site

• Content Strategy & SEO:
• Developed a data-driven content strategy with clear content clusters and pillars, resulting in a 25% increase in qualified organic leads.
• Crafted high-ranking blog content, consistently achieving first-page positions (for 500+ keyword queries) with some securing featured snippets (1-3 positions).
• Analyzed search data and customer voice to identify content gaps and created highly relevant pieces, driving a 30% conversion rate increase.
• Social Media & Brand Awareness:
• Launched the successful "First-Party Data OPs Insights" LinkedIn newsletter.
• Leveraged expertise in 1P data, CDP, Meta Ads, and Google Ads to create engaging content across YouTube, social media, and other channels.
• Competitive Strategy & Innovation:
• Conducted thorough competitor and market research, identifying key differentiators and messaging strategies for website sections.
• Secured #1 "World’s Most Innovative MarTech (2023)” among 13,000+ MarTech companies, with robust people’s vote strategies resulting in $10,000+ MRR in new partnerships.
• First-Party Data Marketing:
• Led a first-party data advertising initiative, utilizing customer data and clear messaging pillars. This strategy achieved a 35% ROI uplift through blogs & playbooks.
• Organic Content Strategy
• Content Creation
• Content Distribution
• Newsletters
• Blogs
• Team Management
• GTM
• Marketing Strategies, Planning, & Execution
• Landing Pages,
• Website Content
• Organic Growth
• Community Growth
• Paid Media
• Measurement
• Sales Enablement

Sep 2021 – Present · 4 yrs 8 mos · India

• Manage, assist & coordinate with the team of Public Policy Research Interns & Research Interns.
• Research and write blogs.
• Oversee all the other daily operations of the organization often.
• Assist in the overall growth & development of the organization.
• Create Canva Designs in the time of need for social media posts.
• Assist in marketing strategies.
• Pitch in ideas for newsletters, better reach etc.
• Part of the Founding Team.

Jul 2021 – Sep 2022 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• Managed a team of 25 freelance writers, delivering 75+ projects for 10+ recurring and 20+ seasonal clients across India.
• Wrote & edited engaging advertorials, social media posts, and content across various niches like travel and tech

Nov 2020 – Present · 5 yrs 6 mos · Hyderabad, Telangana, India

• Create a blog, research on topics, and completely get varied range of well-searched content.
• Handle few social media and write content.

Oct 2020 – Present · 5 yrs 7 mos

• Coordinate with the Founder.
• Design posters for all social media.
• Handle a varied range of social media marketing and branding.
• Increase the reach of the website through various means.
• Recruit interns and lead the team of interns/volunteers.
• Write content relevant to the theme and niche with 100% Non-plagiarized content and Search Engine Optimized articles.

Sep 2017 – Jan 2018 · 4 mos

Jan 2016 – Jan 2018 · 2 yrs

• Quality Controlling of data collected by the interns and compiling them in a suitable format along with uploading them into the Directory.

Sep 2015 – Aug 2016 · 11 mos

• Gather information and compile data in preparation of a India's largest Green Directory.

Jan 2015 – Jan 2018 · 3 yrs

• Write well-researched articles and publish them.
• QC the articles written by the interns and publish them.

Sep 2014 – Jan 2018 · 3 yrs 4 mos

• Researched about new eco-friendly innovations and reported regarding the same to the editor.
• Also rated top most companies in India according to their greenness i.e., how eco friendly the companies are.

Jul 2017 – Nov 2018 · 1 yr 4 mos · Hyderabad Area, India

• Responsible for bidding of both National and International (Asia/Africa etc.) consultancy projects (Highways and Roads including special bridges & tunnels).
• Analysis of Request for Proposal and preparation of pre-bid queries and attending the pre-bid meetings with the Client.
• Coordinate with the Client for clarifications on the issues arising in the Tenders.
• Gathering project information and Client issues.
• Understanding the technical requirement of the project and carrying out SWOT Analysis.
• Evaluate the Firm’s credentials as per the criteria prescribed in the Request for Proposal.
• Evaluate the profiles of the Key Personnel to be employed for the project according to the criteria prescribed in the Request for Proposal and prepare the profile as per the format prescribed.
• Analyze the project type and choose the Key Personnel accordingly for the project.
• Interacting with our senior management to finalize the methodology and required documents.
• Prepare Site Appreciation report specifying all the Bridges / Structures in the project (existing and proposed) as a part of the Bid document.
• Scrutinize the Curriculum Vitae of the Key Personnel.
• Preparation and submission of Proposals and Expression of Interest.
• Follow-up with clients and project coordinators.
• Proactively analyze the bids after submission and collect the information that aids in the development and improvement of Quality of proposal.

Jan 2016 – Jan 2016 · 0 mo · Hyderabad Area, India

• Prepare Notes on Reinforced Cement Concrete.
• Write Articles on particular topics.
• Clarify doubts.