Samiksha Chandra

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 2 mos experience

Highly Stable

Key Highlights

Experienced in product and partner marketing strategies.
Proven track record in enhancing brand visibility.
Skilled in analyzing marketing ROI and campaign performance.

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Building and Product Marketing.

Contact

Skills

Core Skills

Product MarketingPartner MarketingBrand StrategyMarketing AnalyticsCorporate RelationsResearch ManagementContent Management

Other Skills

MarketingMedia MarketingPublic SpeakingSocial Media MarketingWeb Content Writing

About

Marketing professional who is passionate about building brands. Skilled in product marketing, partner marketing, analyst relations, content marketing, events & multi-touch campaign management, marketing ROI reporting, and business communications. I’m always up for a good discussion on arts, marketing, and media, so don't hesitate to drop me a Hello! 📩 Connect with me at connect.samikshasinha@gmail.com

Experience

Infosys finacle

Marketing Manager

Nov 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India

Hclsoftware

3 roles

Senior Associate - Marketing

Oct 2023 – Nov 2024 · 1 yr 1 mo · Noida, Uttar Pradesh, India

Product Marketing Lead - AISM | HCL SX
Partner Marketing Manager - HCL Intelligent Operations

Product MarketingPartner Marketing

Senior Executive - Marketing

Promoted

Jul 2022 – Oct 2023 · 1 yr 3 mos · Noida, Uttar Pradesh, India

Vertical: AI and Intelligent Automation - HCLSoftware
Responsible for managing key marketing initiatives for the Service Orchestration products. Work closely with global product and sales teams to develop brand-building strategies, internally and externally.

Product MarketingBrand Strategy

Management Trainee

Jun 2021 – Jul 2022 · 1 yr 1 mo · Noida, Uttar Pradesh, India

Vertical: DRYiCE Software
Product Marketing
Partner with product and sales teams to create an integrated marketing blueprint supporting the GTM strategy.
Enhance brand visibility of products by producing and promoting diverse content stacks: Website, PR, Brochures, Videos, Case Studies, etc.
Identify product target segments and develop segment-wise propositions, create messaging and positioning, and develop communication strategy for new product launches/product releases, etc.
Partner Marketing
Enhanced relationship with partner ecosystem through collaborative engagement.
Created integrated partner marketing plans, executed global virtual events, analyst webcasts, and webinars alongside OEM Partners: Google Cloud, LogicMonitor, Zenoss, Moogsoft.
Marketing Analytics
Analyze and report marketing ROI and campaign performance to the business on a monthly basis using various tools.
Event Management
Planned and executed the first-ever mega client event focused on building product strategies, understanding latest industry trends, and strengthening client relationships.

Product MarketingMarketing Analytics

Balaji institute of modern management

Research and Corporate Relations Coordinator

Jul 2020 – Jun 2021 · 11 mos · Pune, Maharashtra, India

Spearheaded the management of 60+ companies by acting as their official liaison.
Achieved 10% YOY increase in the average package & 25% YOY increase in the highest CTC offered.

Corporate RelationsResearch Management

Tata steel

Marketing Intern

May 2020 – Jul 2020 · 2 mos

Project: Marketplace Monetization for DigECA
Worked on new features for the DigECA portal | Understood key requirements for SME/ECA customers to create a seamless and client-friendly portal and to assist clients in better exploring the digital world of solutions that Tata Steel offers.