Mar 2025 – Mar 2026 · 1 yr · San Francisco Bay Area · Remote

• Spearheaded brand consistency and quality by developing and implementing a comprehensive brand-voice playbook across all service communications.
• Drove content and customer experience (CX) initiatives by drafting high-impact customer communications (SMS, email, direct mail, in-app, landing pages) and facilitating live editing sessions to align messaging and expedite content deployment.
• Served as on-call Comms lead supporting the Crisis Team by drafting customer messaging for service outages, discontinued services and products, and regulatory changes.
• Established a foundation for AI innovation as a founding AI team member, defining best practices for AI integration into marketing workflows, and supporting staff development and training.

Aug 2024 – Present · 1 yr 9 mos · San Francisco, California, United States · Remote

• Drive AI-powered marketing optimization for a healthcare and SaaS client, developing targeted persona-based content strategies and digital marketing campaigns that enhance patient engagement and practice visibility.
• Advised healthcare and technology clients on category positioning and AI transformation storytelling.
• Spearhead generative AI implementation for political consulting firm, including strategic communications planning, AI governance, staff training, and change management, resulting in streamlined content production and improved campaign efficiency.
• Design and execute customized AI adoption frameworks, enabling clients to optimize their marketing operations while maintaining brand authenticity and compliance.

Jan 2023 – Sep 2024 · 1 yr 8 mos · California, United States · Remote

• Directed B2B content strategy for major marketing campaigns, boosting engagement by 17%.
• Partnered directly with the C-suite and Media Relations to craft research-driven narratives and thought leadership content that elevated market positioning.
• Established global brand-voice standards while fostering relationships with stakeholders to create diverse content (e.g., emails, social and community posts, presentations, news articles, global events, conferences, and SharePoint sites).

Feb 2021 – Jan 2023 · 1 yr 11 mos · Remote

• Co-led the launch of a self-service employee learning portal, enhancing accessibility and engagement.
• Developed engaging narratives to demystify technical concepts for non-technical staff, fostering understanding and support.
• Directed Crisis, Policy, and Issues Management by drafting talking points and key messaging for executive leaders to navigate cultural, social, geo-political, market, and workforce issues.
• Utilized data analytics to refine content strategies, resulting in a measurable increase in employee engagement metrics.

Sep 2020 – Feb 2021 · 5 mos · San Francisco, California, United States · Remote

• Developed comprehensive content marketing strategies for B2B tech companies, focusing on planning, creation, and optimization.
• Led strategic initiatives to leverage AI for content scaling and process improvement, driving efficiency and innovation.
• Collaborated with cross-functional teams to implement cutting-edge solutions for content delivery and engagement targeting various industries including cloud and data infrastructure, cloud security, financial services, and healthcare.

Aug 2018 – Sep 2020 · 2 yrs 1 mo · San Francisco Bay Area · Hybrid

• Spearheaded internal and external communications for product launches, ensuring alignment across teams.
• Crafted content marketing strategies for enterprise products, significantly boosting sales and meeting business goals.
• Collaborated with C-suite executives on initiatives in cloud security and cybersecurity, producing diverse content types for email campaigns, videos, blogs, white papers, industry events and conferences.

Mar 2016 – Aug 2018 · 2 yrs 5 mos · San Francisco Bay Area · On-site

• Developed Digital Realty’s first unified content function, transforming complex data center infrastructure into engaging narratives.
• Established scalable content and PR operations, aligning global storytelling with marketing strategies.
• Mentored a high-performing team to create impactful customer stories, enhancing Go-To-Market strategies for product launches, managing freelance writers and agency partners.

Jan 2014 – Sep 2015 · 1 yr 8 mos · On-site

• Advised executive leadership on enterprise transformation initiatives, crafting integrated communications plans to drive engagement.
• Led IT communications governance, ensuring content approval for major technology initiatives, enhancing clarity and alignment.
• Executed innovative social strategies, boosting the effectiveness of Chevron's IT communications channels and fostering collaboration.

Nov 2012 – Dec 2013 · 1 yr 1 mo · Greater Houston · On-site

• Led cross-functional projects to enhance communication effectiveness across enterprise channels.
• Provided executive coaching and managed communications governance for major technology initiatives.
• Directed editorial planning and calendar for enterprise technology communications.