Jan 2023 – Mar 2025 · 2 yrs 2 mos · Singapore · On-site

• Strategic Growth Specialist at Ohmyhome
• As a dual-hat Product and Product Marketing Manager, I spearheaded Homer AI, Singapore’s leading home valuation and personalized insights tool. Within a year of launch, Homer AI became the #2 most adopted tool in the market, with 1 in 6 home sellers referred while transacting their homes. This success drove a 60% reduction in seller lead acquisition costs, a 20% improvement in lead quality, and a 3x YoY revenue growth. Additionally, I increased lead generation volume by 2.75x and engaged users by 2.6x through strategic optimizations and experiments across onboarding and lead generation stages, delivering significant marketing ROI.
• Under my leadership, Homer AI achieved product-market fit in just six months and became a profitable product within a year, contributing to substantial improvements in the P&L of Ohmyhome’s flagship agent services. The tool has connected with $30 billion in homes and generated multi-million-dollar revenues through agent services. Recognized for innovation, Homer AI won the Most Innovative Award for 2024.
• I own the product vision and roadmap, collaborating with cross-functional teams to empower homeowners throughout their journey, ensuring seamless integration of technology and customer needs.

Jun 2022 – Jan 2023 · 7 mos · Bengaluru, India · On-site

• Vice President, Product at Zolve | Driving Growth for the World's First Cross-Border Neo Bank
• + Launched Secured Credit Cards: Achieved 30k sign-ups in 30 days with <$1 CAC. Led product discovery, competition analysis, P&L, and GTM with a cross-functional team.
• + Team Leadership: Managed 4 PMs, a program manager, and a lead marketer. Set OKRs and mentored product/analytics managers across onboarding (KYC) and retention (D+7, D+30).
• + Product Strategy: Led teams for Onboarding (KYC), Remittances, and product analytics.

May 2020 – May 2022 · 2 yrs · Singapore

• At PropertyGuru, the leading property tech platform in Southeast Asia, I focus on driving growth through:
• + Traffic: Traffic growth for listing and content products across key markets.
• + User-Generated Content: Scaled AskGuru (Q&A Community) engagement by 8x in 8 months.
• + Win MY market - Traffic growth lead for SEO / SOV. Eventually IPP MY got acquired by PG.
• + Sustainability: Conceptualized and launched the Green Score product in Singapore, enhancing our commitment to sustainable living.

May 2018 – Apr 2020 · 1 yr 11 mos · Singapore

• Part of the User Growth team at Lazada, collaborating with engineering teams in China, Vietnam, Singapore, and India, and working with business stakeholders across SEA. Key achievements include:
• + Digital Goods (2018-2020): Launched utility payments in PH, MY & ID, achieving 100%+ uplift in gaming orders and reducing mobile top-up failures from 12% to 2%. Within 6 months, utility payments contributed 20% to Digital Goods GMV.
• + Loyalty Program (LiveUp): Led the migration of RedMart members with 99.999% accuracy, increased renewal rates by 10%, and partnered with key brands (Grab, Netflix, Citi).
• + Pre-install: Customized Lazada APK to track activations from OEM partners across SEA, improving app activations and retention.

Jul 2016 – Apr 2020 · 3 yrs 9 mos · Bangkok & Singapore

• + Sole Product Owner for Lazada's Android & iOS Apps: Led feature development for apps with 200M+ downloads, enhancing search, filtering, and product detail pages to boost engagement and conversions. Applied agile methodologies and data-driven insights for continuous improvement.
• + Tech Stack Migration: Successfully migrated Lazada’s tech stack and analytics to Alibaba’s platform, collaborating closely with UX designers, developers, and business stakeholders to shape the product roadmap.

Jan 2016 – Jan 2018 · 2 yrs · Bangkok, Thailand · On-site

• Co-founded WitPay, a BOI-approved fintech startup in Bangkok, focused on prepaid Telco solutions.
• + Launched innovative products that scaled to 30k users and $250k in revenue within 12 months. The app reached ~50k downloads and became one of Thailand’s top 50 finance apps on Google Play.
• + Bootstrapped with $50k and raised $150k from personal funds and angel investors before successfully exiting the business via share transfer in 2018.

Jan 2015 – Jan 2016 · 1 yr · Bangalore Area, India

• Driving Vertical Growth, Mobile App and Innovation
• Led category management for Electronics & Appliances, driving growth, P&L management, and vendor strategies. Managed teams for Quikr Doorsteps and mobile app development across iOS and Android, leading vertical initiatives in Real Estate, Jobs, and Goods (Mobiles, Electronics, Home & Lifestyle). Spearheaded the QuikrX marketplace for mobiles and supported horizontal initiatives, transforming Quikr into a deep verticalization business.

Jan 2014 – Jan 2015 · 1 yr · Gurgaon, India

• Driving Growth Across Travel Products through Mobile App
• Led Yatra’s mobile apps on Android, iOS, and Windows, overseeing the product roadmap, user growth, and retention for travel products like Flights, Hotels, and Holidays. Managed a cross-functional team while working with outsourced tech partners to accelerate app development. Integrated 3rd-party tools to enhance growth, engagement, and marketing automation.

Jan 2012 – Jan 2014 · 2 yrs · Gurgaon, India

• Managed Yatra’s flagship B2C flights product, overseeing a $300M annual turnover from over 2M passengers. Led key initiatives, including "Project Nimble," reducing search result time by 75% and boosting conversions. Also launched add-on services, redesigned checkout to increase conversion by 8%, and implemented flight rescheduling to reduce call center volume by 10%.

Jan 2009 – Jan 2011 · 2 yrs · Bengaluru Area, India

• Developed UX-driven websites using J2EE architecture and open-source technologies, with a strong understanding of OTA architecture across multiple channels and geographies. Gained experience in integrating Low-Cost Carriers, Global Distribution Systems, and building business rules and promotion modules.