Dec 2023 – Jun 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

• Managed cross-functional teams of Platform Engineers, Integration specialists, and analysts to extract data from global retailers’ websites and apps, auto-categorizing content for advanced analysis through AI/ML-driven inference.
• Led client onboarding for the inference analytics system, optimizing the landing experience to drive enhanced user engagement.

Apr 2022 – Oct 2023 · 1 yr 6 mos

• Led the development of privacy-first identity solutions (Personas) to optimize ad delivery as part of the Marketing Identity team.
• Architected a compliant, high-quality Ingestion Platform for seamless internal and external data integration, powering AI-driven persona graphs. Included developing DCR (Data clean room) solutions.
• Built and scaled a high-availability Identity Serving Platform (less than 10 ms latency, 100K+ QPS) to onboard and serve graph-generated identities for internal and external clients.
• Delivered an SDK API Platform supporting millions of QPS across iOS, Android, and Web, ensuring optimal performance and reliability for mobile traffic.

May 2018 – Apr 2022 · 3 yrs 11 mos

• Founded, led, and scaled LinkedIn Marketing Solutions Engineering team in Bangalore from inception to a team of 40+ Engineers within three years, establishing the Center of Excellence for the Ads Engineering.
• Executed a robust Ads Trust product strategy:
• Elevated member trust through rapid (less than 2-hour) AI-powered ad moderation, transparency features, and improved SLA compliance for non-English ads.
• Safeguarded advertiser interests with advanced fraud and invalid traffic detection, brand safety, and audience validation systems.
• Maintained Ad Supply integrity by collaborating with global teams to ensure overall marketplace quality.
• Partnered with compliance teams worldwide to uphold all regulations governing ad content for LinkedIn and external agencies.
• Strengthened trust and performance across LinkedIn’s Ads ecosystem by balancing member experience, advertiser ROI, and platform integrity.

Dec 2016 – May 2018 · 1 yr 5 mos

• Managed an Engineering team driving Search and Relevance across LinkedIn’s key domains.
• Enhanced Learning Search with advanced recommendation systems, improving course discovery on LinkedIn Learning.
• Developed differentiated search solutions for premium members, supporting monetization initiatives.
• Contributed foundational components to the Content Search team, enabling better content matching across multiple platforms.

Feb 2015 – Dec 2016 · 1 yr 10 mos

• Led LinkedIn's AdTargeting team, conceptualising and architecting Targeting Service that increased developer productivity and raised revenue by 2.5%.
• Launched Audience Expansion and Custom Audience tools for account-based marketing, attracting new advertiser segment adoption.
• Enabled rapid team scaling on Conversion Tracking and Retargeting projects, delivering high QPS and low-latency solutions.

May 2013 – Jun 2015 · 2 yrs 1 mo

• Tech lead for LinkedIn’s Ad Serving infrastructure
• Worked across index matching, optimization, ranking, and end-to-end tracking for Ad Serving and Tracking.
• Led pipeline redesigns to improve ad delivery and service reliability.
• Initiated and led tracking service overhaul and the adoption of inverted index methods for efficient serving.

Oct 2011 – May 2013 · 1 yr 7 mos

• Worked in LinkedIn in building its Hadoop data processing infrastructure for business metrics. Foundational pipelines on various business verticals moving to Kafka and Hadoop as primary source of data.
• Built systems to transform and move huge amount of continuous data from various systems like Teradata (source of truth) to Hadoop for further processing by all teams in LinkedIn.

Apr 2010 – Oct 2011 · 1 yr 6 mos

• Led exploration and feasibility studies on system components at Yahoo!, developing transparent APIs for columnar storage and schema validation.
• Conceptualized and built Oozie workflow configuration pre-processor, increasing workflow deployment productivity.
• Designed and developed ETL, Database model, and Web Service API code for experimentation project.

May 2005 – Mar 2010 · 4 yrs 10 mos

• Developed Web Analytics and BI solutions for Yahoo's internal systems, spanning web and mobile platforms.
• Implemented a REST-based web service suite for front-end teams, enhancing data processing efficiency.
• Designed and executed Pig Latin pre-processor to streamline core systems, reducing errors and improving team productivity.

Jul 2004 – May 2005 · 10 mos

• Developed interaction management features in Talisma Webclient using Javascript/XML.
• Implemented generic components like Trashcan and Toolbar in the Webclient.
• Contributed to the introduction of CRM into the browser for improved customer engagement.