Oct 2023 – Jan 2026 · 2 yrs 3 mos · Bengaluru, Karnataka, India · Remote

• Designed and shipped 15–30 mobile-first visual assets daily for Crafto, a motivational and quote-based app with 100K+ active users, strengthening emotional engagement through consistent visual storytelling.
• Created high-quality quote posts using Figma, Adobe Illustrator, Photoshop, and Canva, contributing to a 25–30% increase in content engagement across in-app and social channels.
• Collaborated with marketing, content, and product teams (6–8 stakeholders) to align designs with campaign goals, user behavior insights, and brand guidelines.
• Built and maintained 30+ reusable design templates, improving content production speed by 40% while ensuring visual consistency at scale.
• Supported high-volume publishing by meeting 100% of daily delivery deadlines across multiple campaigns, even under tight turnaround timelines.
• Played a key role in evolving Crafto’s visual identity, helping improve content retention and repeat engagement through refined typography, color harmony, and layout systems.

Dec 2022 – Oct 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

• Designed and delivered 25–40 visual assets per week across social media, in-app graphics, marketing collateral, large-scale branding, and physical office wall designs, supporting both user engagement and internal brand visibility.
• Collaborated with marketing, HR, product, and leadership teams (10–12 stakeholders) to translate business goals into consistent visual communication across 10+ digital and physical touchpoints.
• Led visual design for 15+ social media campaigns, hiring drives, and product launches, contributing to increased brand clarity and improved campaign engagement.
• Created platform-specific designs using Figma, Adobe Illustrator, Photoshop, Canva, and Adobe XD, maintaining 100% on-time delivery in a fast-paced, high-priority environment.
• Owned creative direction for multiple initiatives, ensuring end-to-end visual consistency and reducing rework by ~30% through clear design standards and faster feedback loops.
• Applied design thinking and UX principles to improve usability and aesthetic cohesion in app and marketing visuals, strengthening user comprehension and visual impact.
• Strengthened expertise in visual storytelling, branding systems, interaction design, and cross-functional collaboration, delivering scalable design solutions under tight timelines.

Jun 2022 – Dec 2022 · 6 mos · Bengaluru, Karnataka, India · On-site

• Designed and delivered 20–30 digital creatives per week for social media, web interfaces, and marketing campaigns, supporting brand growth and online visibility.
• Collaborated with marketing and content teams (5–7 stakeholders) to translate campaign goals into visually consistent, conversion-focused design assets.
• Contributed to the development and maintenance of brand-aligned design systems, ensuring consistency across social, web, and marketing touchpoints.
• Designed and optimized web interface layouts and landing pages using Figma and WordPress, improving visual clarity and user navigation.
• Supported digital marketing initiatives by creating adaptive designs tailored for different platforms, formats, and screen sizes.
• Helped improve turnaround time by ~25% through reusable templates and streamlined design workflows.
• Strengthened skills in communication design, brand storytelling, adaptive design, and cross-functional collaboration while working in a fast-paced startup environment.

Jun 2021 – Oct 2021 · 4 mos · remote

• Designed 10–15 creative assets per week, including illustrations, posters, and short-form video creatives (reels) for the company’s Instagram and social media platforms.
• Supported social media engagement by creating visually consistent content using Adobe Illustrator, Adobe Photoshop, and Canva, aligned with brand tone and campaign goals.
• Collaborated with the internal team to conceptualize and implement design ideas, gaining hands-on experience in feedback cycles, revisions, and team-based workflows.
• Contributed to improving visual consistency across social posts by following basic design system and communication design principles.
• Developed foundational skills in visual storytelling, social media design, effective communication, and time management, while delivering tasks under daily deadlines.
• Gained practical experience working in a remote team environment, strengthening collaboration, adaptability, and confidence as a designer.