Hana Linder

Business Development Executive

San Francisco, California, United States4 yrs 2 mos experience

Highly Stable

Key Highlights

Scaled media spend up to 4x within a quarter.
Achieved 67% revenue increase for key B2C clients.
Expert in AI-driven advertising and search innovation.

Stackforce AI infers this person is a digital marketing expert with a focus on MarTech and performance-driven strategies.

Contact

Skills

Core Skills

Paid Media StrategyClient Relations

Other Skills

Search AdvertisingPaid Social Media AdvertisingROI ManagementCanvaFashion MarketingMicrosoft ExcelAsanaHigh-Pressure EnvironmentsProject PlanningLeadershipEvent PlanningJapanese CulturePlanning Budgeting & ForecastingRemarketingSocial Media Content Creation

About

I'm a performance-driven digital marketer with over 4 years of experience leading full-funnel paid media strategies across Meta, TikTok, Google, and Microsoft Ads. I’ve partnered with startups and global brands, including Guess and a sub-brand under Procter & Gamble, scaling media spend up to 4x within a quarter and consistently delivering measurable ROI through strategic testing and data-backed decision making. At Cart.com, I oversee end-to-end paid social and paid search execution, crafting campaign structures, managing cross-channel forecasts, and translating performance into actionable insights. My work spans creative strategy, asset production, and integrated reporting across Shopify, GA4, and in-platform analytics. I’ve led creative briefs, cross-functional syncs, and performance deep-dives that shape smarter media decisions. With a background in biological anthropology and entrepreneurship from UCLA, I bring both analytical rigor and behavioral insight to digital performance. I’m especially excited about the future of AI-driven advertising and search innovation, and thrive in environments where marketing, tech, and storytelling intersect.

Experience

4 yrs 2 mos

Total Experience

1 yr 9 mos

Average Tenure

7 mos

Current Experience

Cart.com

3 roles

Paid Media Manager

Promoted

Aug 2024 – Sep 2025 · 1 yr 1 mo · Remote

Portfolio Management: Directed Paid Search and Social strategy for multi-million dollar brands (Guess, P&G, Katy Perry Collections).
Cross-Channel Strategy: Led end-to-end creative lifecycles and media forecasting to optimize macro-account performance and ROAS.
Client Leadership: Managed executive-level communications and delivered deep-funnel performance analytics.

Search AdvertisingPaid Social Media AdvertisingPaid Media StrategyClient Relations

Social Media Associate

Promoted

May 2022 – Jul 2024 · 2 yrs 2 mos · Remote

Delivered a 67% revenue increase and 58% ROAS improvement for key B2C clients within one quarter.
Scaled multi-funnel campaigns on Meta and TikTok using AI-driven creative testing frameworks.

Client RelationsROI ManagementPaid Media Strategy

Social Media Coordinator

Jul 2021 – May 2022 · 10 mos · Remote

•Developed growth-oriented briefs for multi-format assets and aligned organic insights with paid strategy

CanvaFashion Marketing

Dumont project

Digital Marketing Intern

Mar 2021 – Jul 2021 · 4 mos · Marina del Rey, California, United States · Remote

• Executed competitive analysis and performance reporting for paid social and search campaigns, contributing to strategic creative recommendations for client meetings.

Microsoft ExcelAsana

Visions adolescent treatment centers

Educator

Jun 2020 – Jan 2021 · 7 mos · Los Angeles County, California, United States · On-site

• Facilitated cross-cultural communication and international event planning, adapting to diverse temperaments and organizational needs in a global setting

High-Pressure EnvironmentsProject Planning