Oct 2021 – Mar 2023 · 1 yr 5 mos · Los Angeles Metropolitan Area

• Part of a small Product team specializing in experimentation and data-driven Product strategy for Hulu, leading the Content and Promotions space. In partnership with a cross functional team made up of Marketing, Product, Analytics, UX Research, and others, led projects that identified how to intelligently balance engagement and reach metrics for different goal-driven promotional objectives.
• Grew the team in August 2022, hiring and managing two senior Product Managers.

May 2020 – Sep 2021 · 1 yr 4 mos

• Led a team of ~5-7 product analysts, managers, contractors and interns to develop and maintain content, feature, and subscriber reporting for all levels, from daily tactical reporting to executive and C-suite strategy presentations
• Spectrum Originals program lead for Product, reporting directly to GVP of Content, launching all series since conception, driving promotional strategy on platforms, and managing relationships with Originals content team, Programming, Marketing, PR, and Data teams
• Content Strategist for a cross functional Engagement team with Product, UX, Engineering, Data Science, and Analytics with a dedicated function of increasing customer engagement through strategic product development, using A/B experimentation and presenting recommendations to VP+ leadership
• Support design and launch of curation analytics program from scratch, including experimentation roadmaps, and oversee projects to maintain strategic alignment between manual curation, personalized recommendations, and business-driven promotions for linear and VOD content
• Expert in content data sources, including in-house data tools, Tableau, comScore, and Nielsen

Dec 2018 – May 2020 · 1 yr 5 mos

• Manage projects across content strategy and analytics while developing a high performing team
• Lead key strategic initiatives to amplify exclusive and high-value content, from feature development to promotional roadmaps, working with Product, Engineering and Operations groups
• Launch and manage Spectrum Originals program, driving on-guide promotional strategy, creative, analytics, and experimentation and leading cross functional initiatives
• Product owner for Spectrum Originals website, working with Development and Design teams to build and manage press and show pages for all original content
• Frequently create and support executive presentations, reports, and dashboards
• Empower product owners with access and training to data to help drive decision making
• Ensure data quality, roadmap, and prioritization with data partners
• Flex expertise across many different types of data, including audience measurement, impression data, subscriber and equipment reporting

Sep 2017 – Dec 2018 · 1 yr 3 mos

• Provided executive dashboards and key insights for viewership data and trends
• Supported data needs for multiple verticals, including VOD, Advanced Advertising, Programming & more
• Supported strategic decks & competitive analyses with high visibility at the executive level

Sep 2016 – Aug 2017 · 11 mos

• Supported strategic summaries and analyses
• Produced and supported monthly executive dashboards
• Produced ad hoc and monthly reporting for multiple verticals

Jun 2016 – Sep 2016 · 3 mos

• Became SME on databases and data resources after major merger between Charter, TWC & BHN
• Supported ad hoc data requests

Sep 2015 – Jun 2017 · 1 yr 9 mos · Denver, CO

• Worked with a dedicated professor in the Marketing Department to assist with ongoing projects focused on marketing education topics
• Conducted secondary research and provided analysis

Nov 2014 – Feb 2016 · 1 yr 3 mos · Denver, CO

• Handled all scheduling of interviews and feedback meetings
• Recruited and sourced new candidates for hard-to-fill positions
• Built strong relationships with hiring managers and HR partners
• Manually tracked information that I could later use to drive process improvements across the team
• Took initiative to work with internal training department to improve Coordinator training as well as research on how to automate daily tracking
• Collaborated with Sourcing department to develop a branding strategy for recruitment purposes and update design and content of selected marketing collateral

Oct 2012 – Jul 2014 · 1 yr 9 mos · Dallas/Fort Worth Area

• Handled inbound customer service calls and emails
• Managed Mailer Data list for direct mail campaigns, including acquisition and monitoring of mailer data along with tracking and projecting mailer usage
• Collaborated with marketing department and worked on several research projects for new outreach and partnership opportunities as well as competitor analyses
• Assisted Corporate Sales department in creating vouchers and cobranded websites (basic HTML)
• Managed compilation and distribution of marketing materials for new cobrands (Microsoft Office)