Hariharan P — Director of Engineering

🔥🔥 𝐓𝐡𝐞 𝐒𝐚𝐥𝐞𝐬 𝐭𝐞𝐚𝐦 𝐨𝐰𝐧𝐬 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥. 𝐁𝐮𝐭 𝐚𝐬 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫, 𝐈 𝐟𝐞𝐞𝐝 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐟𝐮𝐧𝐧𝐞𝐥. By always focusing on both form and function, I wholeheartedly dedicate myself to creative works that matter. I believe good Design ultimately makes the world a better place to Live. I put that perseverance at growth experiments, planning, development, and negotiations. I extend this commitment and zeal in realizing my dream. Being a passionate problem solver with a positive attitude, I have thrived 10+ yrs working with companies with dynamic settings of constant change and rapid growth. Pulling the string of innovation at a minuscule level. When others leave it impossible, I make it possible. Passionate about growing business through inbound marketing, marketing technologies, leveraging social media and creative design. My driving force is to create my name in the corporate world for innovation through Honesty. If you are interested to work with a person who respects, trust and encourage colleagues to face challenges both in personal life and professional career - Email me at 💌📨 hapemfeo@gmail.com 👉 I am 𝐀𝐥𝐥 𝐢𝐧 𝐎𝐧𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Development of a digital marketing strategy for Demand Generation and Brand awareness, Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Full-Stack Designer with UI/UX and Visualization experience, specializing in B2B and B2C in a global environment. Focused on implementing creative design and web strategies and marketing technologies, digital marketing. Multi-skilled with all-around Functional and Technical expertise. #digitalmarketer #demandgenerator #growthhacker #digitalmarketing #marketingoperations

Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS and B2B growth strategies.

Location: Bengaluru, Karnataka, India

Experience: 16 yrs 6 mos

Skills

Digital Marketing
Lead Generation
Web Development
Seo
Marketing Operations
Marketing Automation

Career Highlights

Over 10 years of experience in dynamic marketing environments.
Achieved significant increases in traffic and leads.
Expert in digital marketing strategies and automation.

Work Experience

Indusface

Director - Cybersecurity Solutions & Marketing Ops (2 yrs 11 mos)

Senior Marketing Manager (2 yrs 7 mos)

Senior Digital Marketing Manager (11 mos)

ZaranTech

Marketing Operations Manager (1 yr)

Hotelogix

Marketing Operations Manager (8 mos)

Web Design Manager (2 yrs 11 mos)

Sr. Web Designer (1 yr 4 mos)

VWR, part of Avantor

E-Marketing Coordinator (2 yrs 4 mos)

Xenos Technologies Ltd.

Promotional Manager (10 mos)

Sasi Advertising Pvt Ltd

Graphic Design Coordinator (1 yr 1 mo)

Education

Bachelor of Business Administration at Annamalai University

DBA at Management Studies Promotion Institute, New Delhi

High School at Montfort Anglo Indian Higher Secondary School, Yercaud

Hariharan P

Director of Engineering

Bengaluru, Karnataka, India16 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in dynamic marketing environments.
Achieved significant increases in traffic and leads.
Expert in digital marketing strategies and automation.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS and B2B growth strategies.

Contact

Skills

Core Skills

Digital MarketingLead GenerationWeb DevelopmentSeoMarketing OperationsMarketing Automation

Other Skills

Adobe AuditionAdobe Creative SuiteAdvertisingAfter EffectsAnalyticsB2B MarketingBusiness-to-Business (B2B)CSSContent MarketingCorel DrawCreative StrategyCustomer Relationship Management (CRM)DreamweaverEmail MarketingFacebook Ads

About

Experience

16 yrs 6 mos

Total Experience

2 yrs 9 mos

Average Tenure

6 yrs 4 mos

Current Experience

Indusface

3 roles

Director - Cybersecurity Solutions & Marketing Ops

Promoted

Jul 2023 – Present · 2 yrs 11 mos

Senior Marketing Manager

Jan 2021 – Aug 2023 · 2 yrs 7 mos

Senior Digital Marketing Manager

Feb 2020 – Jan 2021 · 11 mos

👉 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
130% Increased in traffic and visitors globally.
Improved the brand visibility.
Executed the development of a new website by researching best practices.
Popular blogs were converted to videos and posted on social media platforms.
Created and activated drip and workflow mailers for all the leads based on the rules.
Managing & Handling the end-to-end process of the entire demand and lead generation funnel.
👉 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
Managing and leading the Digital Marketing at Indusface.
Responsible for strategizing and executing Digital Marketing campaigns and generating leads globally across multiple channels.
Identifying requirements and monitoring all creative assignments, including content marketing, email, banner ads, landing pages/ microsites, and website development.
Optimising & planing social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Strategising and optimizing Google Ad words, Facebook Ads, LinkedIn Ads, and Twitter Ads campaigns.
Translating brand business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
Engaging with bloggers and influencer community to spread the word about the brand.
Identifying trends and insights, and optimizing spend and performance based on the insights.
Measuring and reporting performance of all digital marketing campaigns and assessing them against goals (ROI and KPIs).

Digital MarketingLead GenerationSocial Media StrategyContent MarketingEmail MarketingGoogle Ads+3

Zarantech

Marketing Operations Manager

Feb 2019 – Feb 2020 · 1 yr · Bengaluru, Karnataka, India

👉 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
34% increase in traffic.
108% increase in leads.
40% increase in sales.
Integrated tools for Marketing Automation and Sales CRM.
Integrated ChatBot to the website on the Blog section.
Popular blogs were converted to videos and posted on social media platforms.
Created and activated drip and workflow mailers for all the leads based on the rules.
Work status tracking was implemented for the Marketing team and all tasks were tracked.
Integrated Mixmax and sequences were created for the sales team to send drip mailers.
Created videos for marketing the courses on our YouTube channels and on social platforms.
Handling the end-to-end process of the entire demand and lead generation funnel.
👉 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
Heading the team of Digital Marketing, Marketing Operations, and Technical Development team.
Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets.
Tracking the records of the Visitors, Goals, Leads, and Conversion.
Plan and create the automation of drip mailers to the leads and tracking the behavior activity of the Visitors and engage them by sending mailers.
Plan and execute all the marketing campaigns. We do create Videos for marketing on YouTube channel and all the creative design materials for social platforms.
Plan and execute Paid campaigns on Social media platforms. Keep a track of paid marketing lead and conversion metrics.
Interacting and sharing ideas and strategies with the Sales team to increase sales.
Understanding the requirements of the lead from the sales team and providing them more detail and info for all the leads that are generated.
Research and come up with innovative ideas with new technologies that will support the marketing and the sales team to make things better.

Marketing AutomationLead GenerationVideo MarketingSocial Media MarketingMarketing Operations

Hotelogix

3 roles

Marketing Operations Manager

Promoted

May 2018 – Jan 2019 · 8 mos

Web Design Manager

Promoted

May 2015 – Apr 2018 · 2 yrs 11 mos

Sr. Web Designer

Dec 2013 – Apr 2015 · 1 yr 4 mos

Vwr, part of avantor

E-Marketing Coordinator

Jul 2007 – Nov 2009 · 2 yrs 4 mos · Coimbatore - India

As a E - Marketing Coordinator, responsible for creating marketing Campaign materials and Develop the webpage for 21 Countries in 11 languages for region of Europe.