Mar 2015 – Nov 2025 · 10 yrs 8 mos · Mumbai, Maharashtra, India

• Career Progression:
• Assistant Vice President (Mar 2015 – Dec 2018) → Vice President (Jan 2018 – Dec 2021) → Executive Director (Jan 2021 – Nov 2025)
• Lead the Pay TV distribution strategy for 130+ Star and Disney channels and oversee OTT affiliate partnerships for Disney+ Hotstar. My mandate spans driving revenue growth, deepening market penetration, and crafting scalable affiliate strategies that align with digital transformation.
• Spearheading national DTH partnerships and content syndication across a complex and fragmented Pay TV ecosystem. Leading high-impact initiatives to expand HD and 4K offerings, including India’s first 4K IPL service, establishing Disney-Star as a premium content provider. Playing a key role in deepening regional market share across underserved territories through agile distribution and bundling strategies.
• Building and leading cross-functional teams across sales, strategy, and partner management to align distribution goals with evolving consumer behavior and platform needs. Played a pivotal role in shaping the affiliate aggregation strategy for Disney+ Hotstar, enabling seamless bundling with legacy platforms and driving deeper partner integration. Driving strong governance and compliance frameworks, enhancing transparency and reporting discipline across partner platforms.

Feb 2009 – Mar 2015 · 6 yrs 1 mo · Mumbai Area, India

• I was handpicked for pivotal responsibilities across verticals such as Sales & Distribution, National Account Management and Renewals & Retention, reflecting my consistent impact on core business drivers.
• Head of West Zone – Business Alliances, Mumbai
• I led sales, renewals, and distribution strategy across Maharashtra, Gujarat, and Goa. I revitalized a large portfolio by balancing new business growth with strong renewal performance and built a high-performing cross-functional team across sales, training, and compliance. My efforts were recognized with the CEO’s Red-Carpet Award for outstanding delivery in the Karvy Group vertical.
• National Account Manager – Business Alliances, Mumbai
• I managed strategic partnerships with Religare Securities, Karvy Group, and Muthoot Finance, while also launching the NR business model for Karvy Private Wealth. I expanded our reach by onboarding multiple cooperative banks and was honored with the SHAURYA Award for best account management in the renewals category.
• Head of Renewals, Retention & Reacquisition (RRR), New Delhi
• I owned a significant portion of the company’s renewals portfolio and implemented an analytics-driven strategy that boosted client retention and set a new performance benchmark. This work earned me the CEO’s Red-Carpet Award for excellence during the 2011–12 cycle.
• Regional Head – Agency Distribution, Bangalore
• I drove market expansion by opening new branches and scaling the advisor network across Karnataka. I led a large team across sales, operations, and training, delivering consistent year-on-year revenue growth. I was recognized as Best Regional Head for two consecutive years and helped achieve the highest persistency in Agency Distribution nationwide.

May 2005 – Feb 2009 · 3 yrs 9 mos · Bangalore

• Here, I experienced swift growth in the unsecured lending space, where I curated and managed South India’s largest new-to-bank portfolio, navigated strategic partnerships with over 22 corporate giants like Walmart, GE-ITC, and E&Y, and architected a zero-cost acquisition engine through an in-house branch referral channel.

May 2001 – Feb 2003 · 1 yr 9 mos

• I began my career at Premier Instruments & Controls Ltd as a Business Development Engineer, where I took charge of strategic OEM accounts and played a pivotal role in launching retrofit disc brakes tailored for the replacement market. I actively engaged in market positioning, product deployment and after sales support, laying a strong foundation for my commercial and technical acumen.