Jan 2018 – Present · 8 yrs 5 mos · Sydney, Australia

• Helium is a digital marketing personalisation consultancy that aims to fuse data, design and digital to deliver personalisation programs at scale. Our aim is to integrate data and experience to drive conversion, improve retention, and optimise marketing budgets. We believe providing personalised experiences will help businesses achieve sustained competitive advantage.
• We support businesses across their personalisation journey:
• Assessment of initiatives
• Building of foundations
• Running of operations
• Scaling for growth
• We offer services around:
• Audience management and DMPs
• Conversion rate optimisation
• Analytics, insights and visualisation
• Martech architecture
• Multi-solution integrations​
• Experience and data strategy
• Operationalisation and program development

May 2016 – Jan 2018 · 1 yr 8 mos · Sydney, Australia

• I led the conversion and personalisation program of Westpac's biggest brands and portfolios. The primary aim of my role was to enhance the sales effectiveness of their digital channels through CRO, personalisation and marketing technology. This involved the analysis of their digital assets and data, strategisation and execution of data-driven experiences, and segmentation.

Jul 2014 – May 2016 · 1 yr 10 mos

• Integrate Adobe Marketing Cloud features with enterprise websites and email marketing campaigns; generate and implement conversion optimisation strategies; create personalisation solutions that improve consumer engagement; develop bespoke solutions that extend the functionality of Adobe's offerings.

Jul 2013 – Jun 2014 · 11 mos

• Architect and develop the frontend of Hoyts Stream, a Video On Demand platform targeted for delivery to various devices: desktop, mobile, SmartTV and Playstation. The frontend component utilised various technologies and frameworks including .net, Javascript, Silverlight, Jquery, AngularJS, php, and Typescript. Manage and mentor a team of front-end developers; consume apis from Viocorp’s CMS; integrate with Viocorp’s video management and ecommmerce systems; build Microsoft PlayReady support for silverlight and html5 video players; establish team workflow, including svn and git code management and Agile methodologies.

Nov 2011 – Jun 2014 · 2 yrs 7 mos

• Architect and develop the current version of the company’s flash-based video player; support legacy players; work tightly and ocassionally assist the developers of their video management and content management systems; manage their catch-up TV platform; create software to parse binary file in real time; build flash and non-flash based websites; oversight of their next generation of players (flash, html and silverlight); develop extensions and support for their various implementations of Adobe Media Server; Akamai integration; assist in live webcasting; write documentation; mentor junior employees; assist in the induction of new staff members; public speaking at all-staff meetings; organise internal training, communications, and social activities.

Jun 2010 – Nov 2011 · 1 yr 5 mos

• Build flash and non-flash based websites for clients like MLC, Department of Education, Accenture, Tourism Australia, Stolen Generations’ Testimonies Foundation and various others; assist in development of Viocorp’s catch-up TV platform; liase with php and .net developers and graphic designers.

Sep 2009 – Nov 2009 · 2 mos

• Contracted to work on a project for Volkswagen. Lead Designed the interface and now developing the project in Flash.

Jan 2009 – Jan 2010 · 1 yr

Jan 2006 – Jan 2006 · 0 mo

Feb 2001 – Sep 2010 · 9 yrs 7 mos

May 2000 – Feb 2003 · 2 yrs 9 mos

• I manage content, develop websites and web-based applications for the Information Technology Division and the Registrar's Division of the University.