Oct 2022 – Jul 2025 · 2 yrs 9 mos · Bengaluru · Hybrid

• Technicolor Group is a creative technology company providing world-class production expertise driven by one purpose: The realization of ambitious and extraordinary ideas. Home to a network of award-winning studios, MPC, The Mill, Mikros Animation & Technicolor Games, we inspire creative companies across the world to produce their most iconic work.
• My role in the company:
• Branding & Concept Creation:
• I am responsible for developing & maintaining brand identity elements, including logos, typography, color schemes, & visual guidelines, ensuring consistency across all communication channels. I generate creative concepts for campaigns across various mediums and contribute to rebranding initiatives helping evolve the brand’s creative direction.
• Digital & Print Designs:
• I design digital assets, including web graphics, social media creatives, email templates, & digital ads, across all platforms. I also create interactive presentations, infographics, & digital reports. I develop high-quality print materials like brochures, posters, wall arts, and event collateral, ensuring brand consistency.
• Video Editing & Motion Graphics:
• I make and edit engaging videos for various comms and marketing needs. This includes creating Showreels, corporate films, promotional videos, interviews, event highlights, explainer videos, and motion graphics.
• Marketing Campaigns & Strategic Communication:
• I tailor designs, messaging, and video content to resonate with both Global and Indian audiences, considering cultural nuances & specific requirements. I develop visuals that align with key initiatives, including product launches and events by working closely with the external teams.
• Worked on various projects as an individual contributor as well as under the creative direction of Peter Manley. Designed and delivered projects that included brand identities, websites, packaging design, environmental design and motion animations.

Jan 2022 – Oct 2022 · 9 mos · Bengaluru, Karnataka, India · Hybrid

• BYJU’S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world. Founded in India in 2011, BYJU’S mission is to make high-quality learning accessible to students everywhere. The BYJU’S family of brands includes Disney-BYJU’S Early Learn, BYJU’S Future School, Epic!, Osmo, Tynker, Toppr and WhiteHat Jr, along with our beloved flagship product BYJU’S – The Learning App. Together, BYJU’S solutions support Pre-K – 12 education and a wide range of competitive exams.
• My Responsibilities include:
• Visual Content Creation:
• I designed high-quality visual assets for courses, ensuring engaging and effective learning experiences on the BYJU'S Learning App.
• Storyboarding & Layout Design:
• I was managing and coordinating storyboarding processes across multiple teams, developing structured and visually appealing layouts for Disney-BYJU’S Early Learn programs & many more.
• Collaboration & Coordination:
• I had worked closely with content developers, instructional designers, and animators to ensure seamless integration of visuals with course material.
• Brand Consistency & Quality Assurance:
• I was maintaining design consistency in line with BYJU'S branding and educational guidelines.

Nov 2020 – Jan 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

Apr 2020 – Nov 2020 · 7 mos · Gurugram, Haryana, India · Hybrid

• Founded in late 2019 as a joint venture with Xiuxiang Smart (Shenzhen) Co. Ltd. (x2intell) and backed by parent company Intex, GIK2 specializes in system R&D, products, and services for the wireless IoT industry. Driven by market demands and innovation, we developed the YIO protocol and YuOS wireless IoT management system, enabling centralized control of lighting and HVAC in commercial spaces like hospitals, hotels, schools, and malls. By reducing costs and enhancing user experience, our system has become a key management tool for industries such as real estate, construction, and system integration.
• I developed & guided the visual direction for the brand and all customer touch points (e.g. product, website, marketing design), create integrated marketing campaigns, develop our design system, lead the design team, and continue to evolve the brand as a whole from scratch.
• Led rebrands and brand strategy sessions, designed and presented creative concepts and pitch decks for APAC clients/customers, managed multidisciplinary designers, and worked hands-on as a designer on branding, web, and motion design projects.

Dec 2019 – Apr 2020 · 4 mos · Gurugram, Haryana, India · Hybrid

Apr 2019 – Dec 2019 · 8 mos · Delhi, India · On-site

Oct 2018 – Apr 2019 · 6 mos · Gaithersburg, USA · Remote

• LSES is an event management company focusing on planning, organizing, and executing corporate and social events, including conferences, exhibitions, product launches, and brand activations. The company specializes in delivering seamless event experiences through creative marketing, branding, and strategic design solutions.
• I collaborated remotely from India with Marketing Manager based in US to execute numerous social media posts for the brand account, partaking in a comprehensive brand refresh. Translated brand standards into tangible applications that spanned a variety of media.
• I led creative marketing campaigns for all company events, ensuring impactful visual communication. I designed postcards and essential print materials, maintaining a strong brand presence. I successfully rebranded sub-department identities and logos across various niches, increasing publicity and customer engagement. Additionally, I provided ongoing support to the corporate office, offering expertise in marketing and creative design.

Mar 2018 – May 2018 · 2 mos · New Delhi, Delhi, India · Remote

• About Coinscanner.co -
• One click Cryptocurrency conversion. Cross-exchange trading bots, 600 currencies, 400,000 trading pairs, fastest conversion times
• I created visually compelling social media content using Adobe design tools, optimizing for engagement and reach across multiple platforms.
• Responsible for managing and monitoring all social media accounts, utilizing Social Media Management (SMM) and Analytics tools to track performance, optimize strategies, and enhance audience interaction.
• I Conducted research for monitoring growth hacks on Reddit & other platforms. This resulted in a 81% traffic increase in the first month itself.

Apr 2016 – Oct 2018 · 2 yrs 6 mos · Remote · Remote

• My freelance experiences as a Designer & Art Director give me a unique perspective that connects the dots between how things work (UX, marketing & design), and where they live (platforms). Making meaningful connections through designs. My extensive freelancing experience has not only honed my design skills but also strengthened my multitasking and communication abilities.
• Previous clients and brand experiences include Nike, Paytm Insider, Cimpress, LalaMove, Vistaprint, Radon, Unitile, Expand Grid, Seven Rivers and more.
• Major Experiences include:
• 2018 – Nike
• USA
• Newsletter/Emailer Design
• 2016 – Paytm Insider
• Mumbai
• Event Banner Designs
• 2016 – LalaMove
• Mumbai
• Social Media Designer
• 2017 – Cimpress
• India - Remote
• Print/Graphic Designer
• 2017 – VistaPrint
• India - Remote
• Quality Assurance Designer