H

Harsh Vaidya

Product Marketing Manager

Bengaluru, Karnataka, India5 yrs 4 mos experience

Key Highlights

  • Generated ₹117 Cr revenue with high ROAS.
  • Scaled closures from 5 to 90+ in 9 months.
  • Launched multiple successful professional courses.
Stackforce AI infers this person is a SaaS and EdTech marketing expert with strong growth architecture skills.

Contact

Skills

Core Skills

Sales EnablementGtmLifecycle NurturingMarketing AutomationCampaign ManagementEmail MarketingContent CurationSocial Media Management

Other Skills

Account-Based EngagementAdvertisingAffiliate MarketingAnalytical SkillsAnalyticsBrand DevelopmentBrand ManagementBrand MarketingBrochuresBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness RequirementsCRMCollaboration

About

✨ Marketing Magic = Mind-blowing Product × Positioning Power × System Strength I’ve seen this equation drive over ₹100 Cr in revenue—because when positioning lands, CAC drops, ACV grows, and retention sticks. Growth isn’t luck or hacks. It’s a system—where product clarity, sharp market framing, and operational consistency work in lockstep. I wake up driven by one question: What makes a product not just useful, but unstoppable? My core strength is in deconstructing products to their essence—functional leverage, emotional triggers, strategic differentiation—and then building growth architectures that multiply that essence across: • Sales Enablement – Crafting positioning, messaging hierarchies, battlecards, and GTM playbooks that make sales inevitable. • Demand Generation – Designing multi-layered campaigns, tuned to audience psychology and buyer stages, that reduce waste and maximize conversion. • Lifecycle Nurturing – Architecting behavioral journeys that move prospects from awareness to purchase to advocacy. • Account-Based Engagement – Orchestrating deeply personalized engagement tracks that accelerate complex deal cycles. • Referral Flywheels – Embedding viral mechanics directly into the product experience, driving organic, compounding growth. How I Work? I thrive in ambiguity. No scope, no defined deliverables, no top-down management? That’s my element. I chart the map, build the machine, and optimize as we go. I enjoy strategy and execution equally—from speaking directly with customers, onboarding suppliers, writing ad copy, to hacking together MVPs that validate positioning in-market. If you’re building a category-defining product and need a growth architect who operates at both altitude and ground level—let’s talk. 📩 thegrowthguyharsh@gmail.com | DM me

Experience

5 yrs 4 mos
Total Experience
11 mos
Average Tenure
--
Current Experience

Rotimatic

Product Marketing Manager

Apr 2024Mar 2025 · 11 mos · Bengaluru, Karnataka, India · On-site

  • Led full-funnel performance & lifecycle campaigns, referrals, GTM planning, and Offer
  • Strategy and sales enablement with a team of 3+ and an agency.
  • Delivered ₹117 Cr revenue at 19.5× ROAS on a ₹6 Cr marketing investment.
  • Implemented email & WhatsApp automations, enhancing checkout-to-purchase rate by
  • 73% and generating ₹52 Cr in incremental revenue.
  • Optimised lifecycle strategy to increase AOV by 65% and CRO by 37%.
  • Launched next-gen Rotimatic via a new website, achieving 350+ unit sales in the first
  • month driven solely by email.
  • Introduced AI-first copy/design workflows, eliminating all production costs for
  • marketing assets.
Sales EnablementGTMLifecycle NurturingEmail MarketingMarketing Campaign Management

56 secure

Senior Product Marketing Manager

Aug 2023Jan 2024 · 5 mos · Bengaluru, Karnataka, India · On-site

  • Set up the entire WhatsApp funnel to scale digital acquisition.
  • Set up automated triggers and improved new opportunities in existing funnels by 15%.
  • Scaled closures from existing leads. Created 50% more opportunities from existing
  • audiences to create 200+ demos and 40+ closures.
  • Collaborated with the Product, Customer Success and Sales team to create Sales
  • Enablement decks, PDFs, whitepapers, brochures, flyers etc.
  • Successfully implemented AI in copywriting and design workflows to create on-brand
  • assets quickly.
  • Owned product positioning and messaging across 56 Secure’s website and
  • communication assets.
  • Managing and optimizing daily marketing and sales operations for B2B and B2C funnels.
  • Owned end-to-end sales team training and education on all 56 Secure’s new offerings.
  • Owned, maintained and optimized marketing automations, reporting structure and CRM
  • hygiene for B2B and B2C funnels.
Sales EnablementMarketing AutomationAccount-Based EngagementCRM

Unacademy

Marketing Manager

Mar 2022Mar 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

  • Implemented and monitored comprehensive customer journeys via WhatsApp and email to scale closures from 5 in a month to 90+ closures within 9 months.
  • End-to-end campaign management for Affiliate Marketing efforts. Driving webinar registrations, reminders and post-webinar promotional activities to contribute 30% in monthly closures.
  • Adapted to an 80% budget reduction by optimizing Facebook acquisition strategies, resulting in a 142% increase in CTR while maintaining a steady lead flow.
  • Coordinating with freelance writers to consistently ship 15 high quality blogs per month.
  • Coordinating with the business team regularly to drive closures in new initiatives via
  • WhatsApp and Email campaigns driving 70%+ read rate and 7%+ CTR.
  • Launched the Graphy SaaS tool in the international market, specifically targeting the US
  • and APAC regions, demonstrating a keen understanding of diverse market dynamics.
  • Managed internal communications comprehensively, including conducting A/B tests for
  • copy and creative elements in performance campaigns, ensuring optimal engagement
  • and effectiveness.
  • Selected for a pivotal role in a new team at the end of my tenure at Graphy, leading the
  • launch of a new product positioned as a competitor to YouTube."
  • Contributed significantly to Graphy's success by achieving over 1,000,000 minutes of
  • watch time on the platform within a month of the product launch, orchestrating effective campaigns on WhatsApp and Email, and providing direct support to the Sales function
Campaign ManagementEmail MarketingAffiliate MarketingSocial Media Marketing

Schmooze

Member of the Founders' Office

Dec 2021Apr 2022 · 4 mos · Bengaluru, Karnataka, India

  • Helped team ideate and build an internal tool for content curation for the product
  • Hired and handled an international team of 7 interns to curate content for the product
  • Researched deeply all the successful dating products and to suggest team structure and hiring strategy for operations team in the US
  • Collaborating with the US team and freelancers to script and produce an Onboarding product video for the App
  • Collaborated with the design and product team to build the Android and IOS user onboarding journeys (onboarding flow, UX content etc.)
Content CurationTeam ManagementCollaboration

Bitclass

Founding Team

Nov 2020Jan 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

  • Social Media Management. From strategy, execution, building a team & team management. (IG = 100k LinkedIn = 18k)
  • Owned all marketing activities to launch 15+ Professional Cohort Based Courses with Industry experts.
  • Writing, shooting, directing and producing ad films, BitClass Educator videos (masterclass as inspiration) and teacher testimonials. (15+ Masterclass inspired videos, 10+ teacher testimonials and 3 ad films)
  • Copywriting for website, app, social media, email, enablement decks, WhatsApp and brand building for founders.
  • During tough times, with sudden drop in ad budget, retention revenue from Rs.15,000/- to Rs.20,00,000/- within 3 months.
  • Building core sales-marketing processes collaborating with leaders across the org which helped us generate 4 cr+ revenue within 6 months
  • Ideated and built core-product features with the product team and set up processes and ops to scale the usage and outcome. (25+ unique LIVE events with 20+ artists to generate 90,000+ minutes of watchtime)
  • Hired 9 interns to seed 1000+ course related content pieces on the app.
  • CRO for course landing pages to increase conversion. (Noticed that outcome driven
  • courses generate much better conversion than generic hobby courses)
  • Setting up automated customer journeys to improve attendance from 30% to 45% in
  • LIVE classes.
Social Media ManagementContent CreationCopywriting

Newslaundry

2 roles

Product and Growth lead

Sep 2020Sep 2020 · 0 mo

Editorial and Media Intern

May 2019Jul 2019 · 2 mos · Greater Delhi Area

Zoliday

Sales And Marketing

May 2018Jul 2018 · 2 mos · Bengaluru Area, India

Aiesec

Project Manager

Aug 2016May 2018 · 1 yr 9 mos · India

Education

Shri G S Institute of Technology & Science

Bachelor of Engineering — Industrial Engineering

Jan 2016Jan 2020

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