Mar 2025 – Sep 2025 · 6 mos · Hyderabad, Telangana, India · On-site

• Led design strategy and execution with a 12-member design team (UX/UI, game artists, and UX writers). Directed design for cross platform games like A23 Rummy & Poker, serving ~75M users across three brands. Established design processes, audits, and user research functions. Leveraging AI tools to augment in-house design workflows, driving efficiency and innovation.

Apr 2023 – Mar 2025 · 1 yr 11 mos · Hyderabad, Telangana, India · Hybrid

• Led a team of designers to build a B2B SaaS hybrid event management platform from the ground up. Established a design-first culture by setting goals, processes, and driving design awareness across teams. Delivered 18 hybrid events with 280K+ attendees by contributing to marketing, sales, and new business strategy, including outreach and implementation.

Aug 2022 – Apr 2023 · 8 mos · Hyderabad, Telangana, India · Hybrid

• Townhall is a comprehensive suite of tools for event organizers to plan, build, and host high-quality branded events. Designed and executed a solid product roadmap aligned with the company’s vision. As a result, we built:
• Attendee Experience – Responsive Web, iOS & Android app
• Speaker Experience – A full-fledged backstage studio for desktop
• Host Experience – Admin Console & Analytics Dashboards for pre, during & post-event activities
• AV Producers – Simulcasting, Multiview & Live Feed management using Hybrid Studio
• Awareness UI : Conceptualised & designed Townhall’s proprietary awareness platform which became the platform’s USP.
• Hybrid Studio & Backstage : For Event Producers & Hosts to deliver a memorable event experience.

Sep 2021 – May 2022 · 8 mos · Hyderabad, Telangana, India

• Defined vision and principles for the Design System.
• Established user research guidelines for research studies.
• Helped scale the design team from 4 to 12 via campus placements (NID/IITs) and hiring
• Designed 0–1 Helpdesk module, achieving highest org-wide NPS.
• Led 5-member team on various modules including candidate onboarding, notifications, talent management, and recruitment
• Conducted design audits, reviews, and provided design direction across projects.

Feb 2019 – Sep 2021 · 2 yrs 7 mos · Hyderabad, Telangana, India

• Integrations & Client Delivery Tools : To smoothen client onboarding and data
• integrations, the Implementation team performs numerous processes which
• could take long working hours and days. Worked with technical/product managers
• at a strategic level to identify and design mini-apps that cater to generic needs.
• Payroll : Launch of payroll localisation modules for APAC(Live), Customisations & Implementation for India (Live), Designing for integrations and flows for real-time payroll.
• Time : Time experience of ‘Associate’ and ‘Manager’ persona for medium/large clients. Designed ADP Time engine integrations for existing clients. (Live)
• Data Cloud - Insights : Understanding available data sets and generating
• scalable templates that are being used across different domains. Introduced new
• chart types and contributed to Lifion design language for visualisations

Feb 2015 – Dec 2018 · 3 yrs 10 mos · Bengaluru Area, India · On-site

• Worked with the product team on multiple products such as practo.com for consumer side (Doctors, Clinics & Hospitals).
• Redesigning Querent - A Data analytics platform consisting more than 700 dashboards.
• Practopedia - Designed Initial version for medicine information listing and details
• CMS Tool - Designed and developed front end for Care management tool for ACOs in US
• Benchmarking report for hospitals - Designed a consolidated report for hospitals to track their performance in comparison with other hospitals in the city

Apr 2014 – Nov 2014 · 7 mos · Hyderabad Area, India

• Was part of the Microsoft Office design team based out of Hyderabad. Worked with the team conceptualising "collaboration on large screen displays".

Oct 2013 – Nov 2013 · 1 mo · Hyderabad Area, India

• Worked with the product team at Polaris Hyderabad to redesign their entire FABx tool which helps financial advisors to track their daily activities and profits made.
• Designed for both desktop and mobile web. The brief included complete redesign including changes in Information architecture, wireframing, prototyping and collaborating with the developers to execute the output.

Jan 2011 – Jul 2012 · 1 yr 6 mos · Hyderabad, Telangana, India

• Own startup focusing building educational apps for kids. Designed and built several eLearning modules and educational apps for Govt. schools