Apr 2024 – Feb 2025 · 10 mos · Mumbai, Maharashtra, India · On-site

• Leading Digital Marketing, Offline Media and D2C vertical of Consumer Healthcare Business
• Category Lead for Hone Essentials & Men's Grooming portfolio

Mar 2022 – Jun 2024 · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

• Driving the D2C Growth for Piramal Consumer Pharma with a focus on core KPIs of the D2C business. Led the business growth to 5x in the span of six months
• Leading Digital Marketing across Health and Personal Care brands through multiple interventions; Media, Performance, ORM, Social, Content & Influencer Marketing
• Leading the Media mandate with a core focus on efficiency and driving the integrated media planning for the key Piramal Consumer brands across Digital, TV, Print, Outdoor & Media Barters
• Driving the Category Growth for Home Essentials and Men's Grooming portfolio

Aug 2021 – Feb 2022 · 6 mos · Pune, Maharashtra, India

• Leading the Marketing Initiatives for Bajaj Auto in the ASEAN region.
• Key responsibilities include;
• Digital Marketing Agenda:
• 1. Drive the digital marketing agenda for the region
• 2. Develop the entire customer journey on digital medium across the key markets to drive the performance marketing
• 3. Lead the content and social media strategy across Thailand, Malaysia & Philippines
• 4. Leverage influencers in the online/ offline space to drive positive word of mouth
• Customer Experience
• 1. Drive the customer experience in-store through digital interventions like digital catalog, service promise and superlative communication in-store
• Brand Management:
• Implement the global and country-level brand strategy to achieve market leadership.
• Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.
• Product Management:
• Keep a close check on the markets and consumers to identify new trends/insights.

Jul 2018 – Aug 2021 · 3 yrs 1 mo · Mumbai Area, India

• In addition to the Brand and Digital Marketing Lead,
• Key role in building strategy and creative campaigns (positioning, key visuals, AVs, digital creatives, in-store brand elements) for the launch of new products in Europe, Middle East, South East Asia and ANZ markets
• Partner closely with regional agencies to develop authentic campaigns that are built on regional insights
• End to end project management of campaign management and product launches
• Sponsorship and association with regional partners to build the brand in that geography. E.g. CEAT and Torino Football Club association in Italy
• Leading digital marketing initiatives across these geographies

May 2016 – Aug 2021 · 5 yrs 3 mos · Mumbai Area, India

• In addition to Digital Lead, responsible for Brand led initiatives
• Part of the Media team that takes care of Offline Media campaign on TV
• Managing cricketer association and strategic alliances in the sports marketing space (Brett Lee, Suresh Raina, Rohit Sharma, and Ajinkya Rahane).
• Managing the Indian Premier League association for CEAT as a Strategic Timeout Partner with BCCI and CEAT Ultimate Table Tennis partnership in India.
• Managing the on-ground event of CEAT Cricket Awards
• Managing the Brand Activation and BTL activities for all on-ground initiatives like CEAT Cricket Ratings, CEAT Supercross, CEAT Chase the Monsoon, MTV Roadies. Leveraging innovative technologies like Oculus Rift and other wearables to enhance the experience at various customer touch points
• Leading the online and offline PR initiatives for CEAT limited

May 2014 – May 2016 · 2 yrs · Mumbai Area, India

• Leading the Digital Marketing Initiatives for CEAT Tyres Limited
• Leading the responsibility on search and social for the Owned Assets (www.ceat.com) and Social Media Assets (Facebook, Instagram, Twitter, YouTube) for CEAT tyres
• Managing the online media buying and planning for the brand with a clear focus on RoI. Track and measure all the KPI’s across each campaign basis the objective
• Leading the content development for all the product categories as well as the mother brand for all the Digital channels
• Leveraging SEM and SEO for an ‘always-on’ Search strategy on Google and Amazon
• Online Lead Management with Salesforce CRM to ensure maximum conversion
• Blogger and influencer engagement to drive positive word of mouth for the brand
• Part of the team managing the digital transformation projects in CEAT
• Strong focus on customer analytics (Google Analytics, Facebook Insights, Twitter analytics, Online reputation management, YouTube brand lift survey and channel analysis)
• E-commerce marketing for the entire product portfolio
• Leading the lead management solution with Salesforce India to drive tyre sales and conversions through online channel

Oct 2012 – Dec 2013 · 1 yr 2 mos · Mumbai Area, India

•  Spearheading all the activities for Mahindra Two Wheelers in digital space
•  Part of the team responsible for Owned Assets (www.mahindratwowheelers.com, www.mahindrapantero.com, www.mahindrarodeorz.com, www.mahindradurodz.com, www.mahindracenturo.com)
•  Responsible for Social Media Assets (Facebook, Twitter, YouTube, Instagram, Vine ) for all the brands
•  Media planning in liaison with the digital agency
•  Leveraging our digital assets and ensuring best engagement experience through content strategy, site design and user experience
•  Collaborate with the internal team in generating revenues through online ad sales and various digital activities
•  Manage relationships with all external digital agencies (creative, media, social media, SEO / SEM) to ensure best ROI and engagement
•  Managing the Online Reputation Management of the brand using various tools.

Apr 2010 – Oct 2012 · 2 yrs 6 mos · Mumbai Area, India

•  New product development in Marketing domain
• o Developing diverse product lines and linking with various vendors’ right from visualization to roll out and responsible for the growth of the products to make significant top line contribution through various marketing strategies.
•  Key Projects undertaken:
• Cell Broadcast Solution: Launched the first of its kind solution offering gamut of location based services to the customers, resulting in the top line of 80 Million INR in 6 months
• M-Health: Launched “doctor on call’ service Pan India, resulting the total call volume of 18000 in one month.
• Media Interactive services on Mobile: Launched a Mobile Roadie Hunt service which enabled the users to play the reality show on mobile, resulting in the top line 0.2 Million INR, with 5000 active users
• Idea Friend Finder: Launched a utility service that enables the customers to locate his friends and family
•  Cross Functional Exposure for rolling out new services Pan India
• Working with cross functional teams for the smooth integration and launch of the services across India, understanding the interdependent relationship between technical and business issues
• Working closely with regional marketing teams to grow the business and understand the different markets
•  Focus on the user engagement of the services by continuously analysing the end user perspective

May 2009 – Oct 2009 · 5 mos

• Brand Activation in feeder towns
•  Brand Activation through the “feeder town activity” across 300 towns in North India so as to create brand preference of ‘Idea’ , resulting in the increase of the rural brand track index of Idea and also making Idea the highest ‘top of mind aided’ recall brand among telecom operators
• Digital Integration of Idea Rocks India
•  Creating the buzz of the reality show on ‘Facebook’ and ‘Youtube’, so as to increase the awareness of the reality show ‘Idea Rocks India’ and driving more traffic to the show’s website & the event coordinator for the show.