Harshita Agarwal

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 6 mos experience
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Key Highlights

  • Built marketing strategies from the ground up at SurveyVista.
  • Executed over 30 strategic campaigns at Zoho.
  • Passionate about data-driven marketing and storytelling.
Stackforce AI infers this person is a B2B SaaS marketing professional with expertise in demand generation and campaign management.

Contact

Skills

Core Skills

B2b Marketing StrategyMarketing ManagementContent MarketingDigital Marketing

Other Skills

Account ManagementAd CampaignsAdvertisingAnalytical SkillsAnalyticsB2C MarketingB2C e-commerceBrand DevelopmentBrand ManagementBusiness StrategyBusiness listingBusiness-to-Business (B2B)CRM SoftwareCase StudiesCategory Analysis

About

A marketer who wears many hats (sometimes all at once). With 3+ years in B2B marketing, demand generation, and campaign management, I thrive on crafting data-driven strategies that drive growth. From running digital campaigns and optimizing funnels to managing large-scale events and customer advocacy, I love turning insights into action. Currently at SurveyVista, I’m building marketing from the ground up - driving brand awareness, executing GTM strategies, and making sure our customers stay engaged. Previously at Zoho, I handled 30+ strategic campaigns, collaborating across teams to deliver high-impact marketing initiatives. Marketing and advertising aren’t just my job; they’re my passion. I enjoy storytelling, analyzing trends, and making data-backed decisions (with a little creativity sprinkled in). My can-do-it-all attitude means I’m always up for a new challenge - whether it's scaling campaigns, launching content, or finding new ways to engage audiences. Let’s connect and talk all things marketing!

Experience

4 yrs 6 mos
Total Experience
1 yr 3 mos
Average Tenure
8 mos
Current Experience

Vonage

Marketing Specialist - International Markets

Oct 2025Present · 8 mos · Hybrid

Surveyvista

Senior Marketing Executive

Sep 2024Oct 2025 · 1 yr 1 mo

  • As the first marketing hire, I’ve had the exciting opportunity to build and execute our marketing strategies from the ground up. My key areas of focus include:
  • GTM Marketing: Boosting SurveyVista’s credibility on platforms like AppExchange, G2, Capterra, GetApp, and TrustRadius.
  • Content Creation: From blogs to white papers and eBooks - I’ve written it all.
  • Event Marketing: Planning, promoting, and executing monthly customer webinars to drive engagement.
  • Social Media: Managing LinkedIn and X with a focus on thought leadership, engagement, and reach.
  • Customer Advocacy: Gathering reviews, testimonials, and case studies to highlight SurveyVista’s impact.
  • Analytics: Tracking campaign performance to optimize strategies for better reach and conversions.
GTM MarketingContent CreationEvent MarketingSocial MediaCustomer AdvocacyAnalytics+2

Zoho

Marketing Specialist - USA

Feb 2022Jun 2024 · 2 yrs 4 mos · Chennai · On-site

  • As a B2B regional marketing specialist for the USA,
  • I identify new market opportunities and Implement comprehensive go-to-market strategies
  • Oversee end-to-end event planning and execution of projects
  • Monitor market trends, competitor activities, and emerging technologies to identify opportunities
  • Develop and implement multi channel marketing campaigns
  • Write SEO friendly blog content for ManageEngine website
Market ResearchMulti-channel MarketingSEOEvent PlanningB2B Marketing StrategyMarketing Management

Amul (gcmmf)

Summer Intern

May 2021Jun 2021 · 1 mo · Anand, Gujarat, India

  • Analysed the sales trend of Amul Products through MFS stores
  • Devised a Marketing strategy to enhance sales growth.
  • Surveyed the MFS store owners to understand the buying behavior of customer for FMCG products.
  • Did a market research and survey and on customer awareness on the newly launched Amul's packed products range.
Sales Trend AnalysisMarketing StrategyMarketing Management

Truepost india

Digital Marketing

Jul 2020Sep 2020 · 2 mos · Bengaluru, Karnataka, India

  • True Post India is a Bangaluru based news and entertainment firm. As a digital Marketer I was responsible for:
  • on-page and off-page SEO of their blogs
  • directory submission
  • business listing and forum guest posting
  • infographics on the data provided
  • Keyword search and Google Analytics
SEOKeyword ResearchGoogle AnalyticsDigital Marketing

Hexagn

Marketing

May 2020Oct 2020 · 5 mos

  • Managed social media of the company and its clients and increased the reach of company's social media by +2000%
  • Conceptualized and ran ad campaigns for the company across various mediums Worked with the graphic design team to create creative designs to increase the page engagement
  • Worked on Influencer marketing to convert get leads for the company.
Social Media ManagementAd CampaignsInfluencer MarketingDigital Marketing

The handicraft street

Digital Media Specialist

Mar 2018Apr 2018 · 1 mo · Delhi, India

Du times

Content Writer

Apr 2017Jul 2017 · 3 mos · Delhi, India

  • DU Times is a student run newspaper, I interned as a web content writer here - wrote articles related to Delhi University colleges and admissions.
Content WritingContent Marketing

Dainik bhaskar

Journalism Intern

Jun 2016Jul 2016 · 1 mo · Jaipur, Rajasthan

  • Dainik Bhaskar is a print media organization, it was my first ever professional engagement,
  • wrote articles and press releases for the organization.
  • covered few events along with the editor.

Education

Institute of Management, Nirma University

Master of Business Administration - MBA — MBA

Jun 2020Apr 2022

Delhi University

B.A. (hons) Journalism

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