Harshita Kanjanii

Product Marketing Manager

New Delhi, Delhi, India4 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in go-to-market strategies for enterprise solutions.
Strong background in brand management and digital marketing.
Proven track record in enhancing sales enablement and revenue growth.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyBrand ManagementAccount ManagementMarketing

Other Skills

Product ManagementSoftware as a Service (SaaS)Business StrategyClient ServicesCompetitive AnalysisDigital MarketingDigital MediaGoogle AdsGoogle AnalyticsLeadershipMedia PlanningSearch Engine Optimization (SEO)Social Media MarketingWeb Content OptimizationAnalytical Skills

About

Currently serving as Product Marketing Lead at Airtel Business, I specialize in driving go-to-market strategies across connectivity, mobility, cloud, networks, and AI domains. My focus is on creating compelling market positioning, enabling sales teams with clear messaging, and executing integrated campaigns that enhance brand presence and business pipeline. As an MBA graduate from the Indian Institute of Management Visakhapatnam, I combine structured strategic thinking with hands-on marketing expertise. My background in growth marketing, brand management, and media coordination has honed my analytical and business analysis skills. I am passionate about crafting impactful narratives that align storytelling with business outcomes.

Experience

4 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

2 yrs

Current Experience

Airtel business

2 roles

Product Marketing lead

Jun 2024 – Present · 1 yr 11 mos

Led brand and product marketing along with go-to-market strategy for enterprise connectivity, CpaaS, Digital and AI solutions at Airtel Business.
Managed product positioning, high impact launches, and sales enablement to enhance adoption and revenue growth.
Developed integrated marketing initiatives across digital platforms and CXO-led events to build category narratives.

Product ManagementMarketingSoftware as a Service (SaaS)Brand ManagementBusiness StrategyClient Services+14

Key Account Manager

May 2024 – Aug 2024 · 3 mos

Indian institute of management visakhapatnam

2 roles

Senior Coordinator: Media Cell & Admissions committee

Promoted

Apr 2023 – Apr 2024 · 1 yr

Junior Coordinator: Media Cell & Admissions committee

Aug 2022 – Apr 2023 · 8 mos

Fujitsu

Summer Intern

Apr 2023 – Jun 2023 · 2 mos · Pune District, Maharashtra, India · On-site

Brand Management and Strategy

Product MarketingLearning & Development SolutionsCorporate BrandingCorporate CommunicationsBrand ManagementSocial Media Marketing

Grapes worldwide

Account Executive

Oct 2020 – Aug 2021 · 10 mos

Clients: FMCG and CDs like Bunge India, Perfetti Van Melle,etc.

Customer Relationship Management (CRM)Product ManagementAccount ManagementMarketing StrategyMarketingMedia Planning+3

Mullenlowe lintas group

Brand Specialist

Oct 2020 – Dec 2020 · 2 mos · India · Remote

Marketing

The glitch

Client Service Executive

Sep 2020 – Nov 2020 · 2 mos · Gurugram, Haryana, India

Client : Microsoft India

Marketing

Nestlé

Marketing and E commerce Intern

Aug 2020 – Sep 2020 · 1 mo · India

Market Research and Audits for the Dairy Products division.
Onboarding and streamlining vendors from amazon, flipkart, etc

Marketing

Bmw india

Marketing Communications Intern

Aug 2019 – Sep 2019 · 1 mo · Greater Jaipur Area

Brand Communication and Brand Management
Marketing and Strategy for BMW Lifestyle Products.
Launch of Campaigns for X6 series.
Use/second hand cars event

Marketing

Outlook publishing (india) pvt. ltd.

Sales And Marketing Intern

Jun 2019 – Jul 2019 · 1 mo · Greater Delhi Area

Sales generating strategies using corporate promotional activities & online internet marketing

Marketing

Draw berg

Social Media Marketing Manager, Copywriter

Dec 2018 – Feb 2019 · 2 mos · Greater Jaipur Area

Worked as a Copy writer, graphic designer and Social Media Intern on tools like Facebook ,Twitter, LinkedIn, website and Instagram.

Marketing

Awrange

Social Media executive Intern

Aug 2018 – Oct 2018 · 2 mos · Pune/Pimpri-Chinchwad Area

Worked as a Social Media Executive Intern, Carried promotional, digital activities, Promotional Campaigns in accordance with clients like Trip lived, Munching route cafe, Saptgiri Capital etc.

Marketing