Nov 2022 – Jul 2025 · 2 yrs 8 mos · Ahmedabad, Gujarat, India

• As the Sr. Growth Manager for E-commerce and Q-commerce, I am responsible for developing and implementing strategies to drive sales and market share across online platforms on a national scale. With strong leadership, strategic thinking, and the ability to collaborate effectively with internal and external stakeholders, I meet business goals.

Feb 2022 – Nov 2022 · 9 mos · Mumbai, Maharashtra, India

• Senior Category Manager for Fresh F&V Category. It involved managing the overall supply chain from farm sourcing to dark store placement of the product. The role encompassed in-depth market analysis, strategic planning, vendor management, and cross-functional collaboration to optimize category performance and drive business growth. I enhanced product assortment, pricing strategies, and promotional activities to maximize sales and profitability.

Sep 2021 – Feb 2022 · 5 mos · Mumbai, Maharashtra, India · On-site

• o Category Management
• ● Scaled Fresh category across Pan india, achieving 4x growth in daily capacity to 112 Tons in 3 months.
• ● Launched an industry first model, connecting farm to feeder market as a new line of business for Reliance.
• o Drived PV Sale ( Paisa vasool ) for fresh category which helped in activating dormant buyers.
• ● Achieved 2% retention by executing tailored digital marketing campaigns to re-engage dormant customers.
• Procurement Strategy
• ● Led the National Sourcing for Onion, Potato, Coconut & Watermelon, improving gross margin by 2%.
• ● Saved INR 20K per freight by aggregating competitor loads from Star Bazaar & More Retail to achieve full truckloads.

Nov 2020 – Sep 2021 · 10 mos

• Optimized demand forecasting and inventory management for Udaan's west cluster, ensuring seamless product availability. Implemented efficient supply chain processes, significantly reducing costs and improving operational performance. Collaborated with cross-functional teams to drive excellence and support business growth.

Nov 2019 – Nov 2020 · 1 yr

• Developed and executed strategic category plans, driving sales growth and profitability. Analyzed market trends to optimize product assortments, pricing, and promotions. Fostered strong vendor relationships to ensure high-quality supply and competitive terms.

May 2018 – Nov 2019 · 1 yr 6 mos · Ahmedabad Area, India

• Led regional sales teams to consistently exceed targets, driving significant revenue growth. Developed and implemented effective sales strategies, leveraging market insights and customer needs. Cultivated strong client relationships, enhancing customer satisfaction and retention.

Jan 2018 – Feb 2018 · 1 mo · Mumbai Area, India

• Was one of the finalists in the Pan India case study competition Chakraveiw, aimed at increasing the market share of shrimp cattle feed from 5% to 20%.

Jun 2017 – Aug 2017 · 2 mos · Gujarat, India

• Segmented 6 crore voters based on demographics, literacy, occupation, etc., and analyzed their sentiments for the upcoming election. Examined promotional strategies, including ATL, BTL, and rural marketing, employed by political parties during the elections. Developed candidate profiles using market research and analytical tools such as Regression, Conjoint, and the Kano model.

May 2015 – May 2016 · 1 yr · Ahmedabad Area, India

• Experienced quantitative faculty adeptly taught advanced mathematical concepts and statistical methods to students. Was skilled in fostering analytical thinking and problem-solving skills essential for academic and professional success.