Heather Hershey

Co-Founder

Canton, Ohio, United States10 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Top growth performer in digital commerce strategy.
  • Achieved over $14.5M in peak annual B2C eCommerce sales.
  • Frequent speaker at global digital commerce events.
Stackforce AI infers this person is a digital commerce strategist with expertise in AI and B2B/B2C solutions.

Contact

Skills

Core Skills

Artificial Intelligence (ai)E-commerceBusiness InsightsDigital StrategyMicrosoft OfficeTroubleshooting

Other Skills

Agentic CommercePublic SpeakingMarketing Strategy DevelopmentPattern RecognitionCompetitive AnalysisBusiness PlanningStrategyGrowth StrategiesCreative Problem SolvingExecutive VisibilityAnalytical SkillsRelationship BuildingP&L ManagementCustomer Relationship Management (CRM)Adobe Creative Suite

About

Globally recognized digital commerce software marketing strategist and frequent public speaker renowned for innovative thought leadership, enthusiasm for learning, and profound understanding of the global commercial landscape; top growth performer in my current position; technically competent and empathetic advisor with a proven track record of driving sales and leading my clients (top software firms in the digital commerce domain) towards future-proof horizons. I specialize in concisely illustrating the progression of digital commerce systems models, detailing their transformation from monolithic structures to headless, and the strategic use of all types of artificial intelligence in digital commerce (machine learning, predictive AI, generative AI, etc.).

Experience

10 yrs 6 mos
Total Experience
3 yrs 9 mos
Average Tenure
4 yrs
Current Experience

Idc

2 roles

Research Director, AI-Enabled Digital Commerce

Mar 2025Present · 1 yr 2 mos

  • The AI-Enabled Digital Commerce subscription marketing intelligence service examines the expanding role of generative AI, agentic AI, and machine learning (ML) in pricing optimization, merchandising, product data management and syndication, alongside the ongoing convergence of sales, marketing, and traditional commerce orchestration and transactional functions amidst changing macroeconomic and regulatory conditions. The research covers individual applications — such as commerce platforms, order management, configure price quote (CPQ), PIM and product experience management (PXM) — and the broader orchestration of cloud-native microservices, pre-integrated partner modules, and legacy systems of record. Deliverables include vendor evaluations, buyer guidance, market sizing, and strategic recommendations, with an emphasis on AI-ready commerce stacks that drive customer lifetime value (CLV), return on ad spend (ROAS), and operational resilience.
  • Markets and Subjects Analyzed
  • Digital commerce applications and services firms that target businesses of all sizes and industries
  • Impact of AI/ML (including agentic AI and generative AI), cloud, social, mobile, and Big Data technologies on vendor strategies for employee, customer, supplier, partner, and asset engagement
  • International digital product discovery strategies across complex multistep, omni-channel, and multichannel processes
  • The impacts of tariffs and duties on modern digital commerce
  • Headless and modular/composable digital commerce
  • The growth trajectory of digital commerce and the forces driving that growth (e.g., sustainable commerce, D2C, and channel explosion)
  • Complex configurable digital product experiences
  • Composable software for commerce, such as CPQ, payments and billing, order and inventory management, web content management, AI merchandising, PIM/PXM, digital shelf analytics; cart, payment; promotions; loyalty apps; and commerce gamification interfaces
Artificial Intelligence (AI)E-commerceAgentic CommercePublic SpeakingMarketing Strategy Development

Research Director, Worldwide Digital Commerce Strategy

May 2022Mar 2025 · 2 yrs 10 mos

  • Expert strategy consultant with proven business development accomplishments totaling over $1M for 2023 and exceeding $1.2M by the end of H1 2024; top-performing software marketing consultant at IDC in terms of revenue generation within 24 months of hire. Consistent $1M+ analyst/consultant since date of hire.
  • Frequent speaker on a global stage, including public events, webinars, and keynotes for Shopify, Salesforce, PROS, Scayle, VTEX, commercetools, Adobe, Beyond Now, Akeneo, DMI, Mirakl, the MACH Alliance, and major vendors in the world of digital commerce business software
  • Founder of the Digital Commerce Analyst Working Group at IDC; member of the Customer Experience (CX) and Enterprise Applications (EA) software groups at IDC
  • In addition to marketing consulting, I conduct primary research including interviews, surveys, case studies, economic forecasts, market share reports, and competitive software marketing intelligence reports on-demand that are specifically focused on global digital commerce trends
  • LinkedIn Top eCommerce Voice
  • Appointed to MACH Alliance Industry Expert Advisory and Executive Advisory Boards to advocate for microservices based, API-first, cloud native, headless commerce technology for customer experience (CX) and B2B / B2C digital commerce
Business InsightsDigital StrategyMicrosoft OfficeTroubleshootingPattern RecognitionCompetitive Analysis+75

Mach alliance

Member, Board of Expert Advisors

Feb 2024Present · 2 yrs 3 mos · London Area, United Kingdom · Remote

  • Organization advocating for composable digital commerce architecture and agentic AI. Offer guidance and strategic advice to the alliance of 100+ technology organizations, leading the standardization of composable business architecture for hybrid and agentic business ecosystems. The Advisory Board is a group of industry experts who provide guidance to help the Alliance make informed decisions, navigate challenges, and capitalize on opportunities. (Disclosure: This is a voluntary uncompensated advisory role.)

Bixal

Content Strategist | UX Strategist

Jan 2022May 2022 · 4 mos · Washington DC-Baltimore Area

  • Developed a content strategy based on business objectives and Human-Centered Design (HCD) principles. Created content strategy deliverables across a project life cycle. Conducted SEO and SEM audits, content audits, and gap analyses. Created style guides, taxonomies, and metadata frameworks on redesign of vote.gov (GSA/TTS) website. Performed UX heuristics testing on behalf of USAID GHSC website. I currently have Public Trust security clearance.
Business InsightsDigital StrategyMicrosoft OfficeTroubleshootingCompetitive AnalysisBusiness Planning+54

Nas recruitment communications

2 roles

Information Technology Help Desk Manager

Promoted

Jul 2012Mar 2013 · 8 mos · Greater Cleveland

  • As the Help Desk Manager and IT Project Lead at NAS Recruitment Communications I led IT project management across server, file, and domain migrations. I spearheaded software roll-outs, updates, and maintenance as well as image creation and management. Additionally, I managed the Cisco VPN tunnel for nationwide network and provided remote Tier II Help Desk support for all C-suite executives, VPs, marketing, and sales staff.
  • Some key achievements in this role include:
  • Directed design, development, and administration of 'Golden Triangle' dual directory network (Apple Open Directory housed within MS Active Directory) resulting in PCs and Macs bound to one shared internal domain.
  • Received rapid promotion and raise from Help Desk Analyst to Help Desk Manager within 10 months for outstanding performance and leading all sysadmin duties.
Business InsightsMicrosoft OfficeTroubleshootingStrategyCreative Problem SolvingRelationship Building+28

Information Technology Help Desk Analyst

Oct 2010Sep 2012 · 1 yr 11 mos · Greater Cleveland

  • During my tenure as an IT Help Desk Analyst I spearheaded remote Tier I Help Desk Support for executives and salespeople nationwide. Through leading the analysis of end-user behavior, I utilized the insights to refine and customize internal systems for optimized and streamlined performance.
  • Some key achievements in this role include:
  • Key frontline technological support provider for nationwide network of 150+ executives and salespeople for McCann Worldgroup subsidiary with key clients from Toyota, McDonalds, Coca-Cola, and the US Army.
  • Led design and implementation of IT Help Desk ticketing system utilizing Spiceworks, enabling regain of help desk functionality and ability to hire additional team members following loss of formal IT event ticket tracking system during 2008 financial crash.
  • Elected by HR department to "Fun Team", leveraging communication and people skills to raise morale, motivate teams, and drive production.
Microsoft OfficeTroubleshootingStrategyCreative Problem SolvingAnalytical SkillsRelationship Building+20

Dba: surreptitious sobriquet, llc

Founder

Mar 2012Jan 2025 · 12 yrs 10 mos · Canton, Ohio, United States · Remote

  • Achieved over $14.5M in peak annual B2C eCommerce sales (2018) with a lean team and Agile project management methodology; delivered personalized experiences to over 600K annual visitors; top performing eCommerce distributor in my industry for five consecutive years.
  • Responsible for hiring, management, and training of a 25-member team across digital commerce functions: order management, inventory, fulfillment, customer service, website development, product design and purchasing, payments, partnership strategy, and marketing (marketplaces, social media, SEM, retargeting, retention, email, and 1:1 consultative sales)
  • Led technology procurement, implementation, integration, and employee training for all digital commerce systems
  • Performed competitive marketing analysis and performance assessments leveraging tools such as PowerBI, Microsoft Excel, and Google Cloud Database with SQL analytics and Python
  • Owner for all projects related to digital content marketing, website development, and asset management, leading teams for product information management, customer acquisition, SEM, and social media marketing
Business InsightsDigital StrategyMicrosoft OfficeTroubleshootingCompetitive AnalysisBusiness Planning+85

The episcopal church

Contract Musician - Soprano

Oct 2007Aug 2012 · 4 yrs 10 mos · Peoria Metropolitan Area

  • Part-time contract musician at St. Paul's Episcopal Church. I sang solos and supplemented the soprano section of the choir. I still do solo work to date.
TroubleshootingRelationship BuildingSocial NetworkingCustomer Facing RolesStrategic Planning

The university of akron

Computer Lab Manager

Sep 2006Aug 2010 · 3 yrs 11 mos · Guzzetta Hall (Music Department)

Microsoft OfficeTroubleshootingCreative Problem SolvingRelationship BuildingAdobe Creative SuiteTeam Building+17

Education

The University of Georgia

Master of Science (MS) — Artificial Intelligence

Kent State University

Graduate Certificate — Knowledge Management

The University of Akron

BA — Sociology

Perry High School

High School Diploma

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