Hepsiba J. — Product Manager

Product Manager focused on Acquisition and Activation building MLPs and not just MVPs. I have 9 years of overall technical experience in product ownership and management, high volume mobility design, development & consulting, POC / Prototype ideation and development.Certified and Experienced in Software Product Management, Agile Practices and Processes and Application Development.Experienced in Application architecture, Requirement gathering, Design thinking, UI/UX guidelines, Conceptualization, Client communication.Optimised the Day 1–14 restaurant onboarding flow with targeted UX improvements, reducing time-to-value for users and contributing to increase in trial-to-paid conversion.Built an AI-powered activation flow for new users, increasing product-qualified leads (PQL) by 20% and growing activation-funnel conversion to an all-time high of 90%.Built a fully functioning restaurant loyalty engine with awarding, redemption & reporting suites, improving restaurant guest retention and increasing repeat spend. Orchestrated short-term, mission-critical squads to deliver rapid product enhancements, enabling closure of an enterprise deals.Strategised & directed partnership with POS, reservation aggregators, and payment partners for cross-marketing, referrals, and co-positioning to drive growth and boost new restaurant sign-ups.Led market expansion in India with a 1,000-restaurant pilot, driving adoption across Tier 1 cities through a strategic GTM partnership with Swiggy India.Spearheaded teams of engineers, analysts, testers and support in delivering efficient and high-performance app features.Made product design and functionality decisions and improvements by coordinating with stakeholders.Define the product vision, user stories, acceptance criteria and make the product backlog and list of priorities available for product development.Act as the customer advocate with product knowledge and domain expertise articulating the user’s and/or client’s needs.Work closely with engineers, analysts and support in building efficient and high-performance app features to ensure business case and customer satisfaction goals are met.Prepare highly effective and accurate design documents, data-flow documents & technical development documents for every project.Demonstrated success in planning, developing, launching and scaling products leveraging APIs, embedded SDKs and toolkits in fast delivery environments.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and mobile application development.

Experience: 11 yrs 9 mos

Skills

Product Management
Product Strategy
Agile Methodologies
Ui/ux Design
Application Development
Ios Development

Career Highlights

Increased product-qualified leads by 20%.
Achieved 90% activation-funnel conversion rate.
Optimized restaurant onboarding flow, reducing time-to-value.

Work Experience

Eat App

Product Manager (Remote) (3 yrs 5 mos)

Junior Product Manager (1 yr)

T-Mobile

Product Owner (1 yr 2 mos)

PK

Product chapter (1 yr 1 mo)

Senior Software Engineer (3 mos)

Contus

Application Developer (4 yrs)

Freelance Development

Mobile Application Developer (2 yrs)

Education

Bachelor's degree at Anna University Chennai

Hepsiba J.

Product Manager

Australia11 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased product-qualified leads by 20%.
Achieved 90% activation-funnel conversion rate.
Optimized restaurant onboarding flow, reducing time-to-value.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and mobile application development.

Contact

Skills

Core Skills

Product ManagementProduct StrategyAgile MethodologiesUi/ux DesignApplication DevelopmentIos Development

Other Skills

AV PlayerAWSAnalytical SkillsBusiness AnalysisBusiness DevelopmentBusiness StrategyChat & Call App developmentChatbot DevelopmentCommunicationCompetitive AnalysisCore DataCustomer Centric SolutionsCustomer Relationship Management (CRM)Data AnalysisEnglish

About

Experience

11 yrs 9 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 5 mos

Current Experience

Eat app

2 roles

Product Manager (Remote)

Promoted

Jan 2023 – Present · 3 yrs 5 mos · Dubai, United Arab Emirates

Set clear visions, accomplish missions, and help crack OKRs
Lead ideation and execution of features and experiments that drive customer acquisition and activation
Develop and maintain a prioritized product backlog that aligns with the squad OKR, Org. vision and strategy
Own the TOFU experience and drive growth by exposing product value & identifying key measures of success (KPIs) for new features or experiments
Use quantitative and qualitative data to break down large, complex problems into actionable experiments and solutions
Spearhead Go-to-market for TOFU experiments

Product StrategyProduct AnalyticsAgile MethodologiesCustomer Relationship Management (CRM)Requirements GatheringProduct Management

Junior Product Manager

Jan 2022 – Jan 2023 · 1 yr · Dubai, United Arab Emirates

Lead ideation and execution of features and experiments that drive customer acquisition and activation
Ensure prioritized backlog aligns with the squad OKR, Org. vision and strategy
Write clear, succinct product requirement documents, and monitor the results of product experiments
Understand and articulate customer’s needs and pain points to designers, and engineers to ensure the team is aligned and set up to come up with the best possible solution
Make sure qualitative and quantitative units are tracked

Product StrategyRequirements GatheringCustomer Relationship Management (CRM)Product Management

T-mobile

Product Owner

Sep 2020 – Nov 2021 · 1 yr 2 mos · Through PK

Worked closely with cross-functional team of designers, engineers, testers and accelerated 13 MVP releases within 14 months.
Minimized development efforts via practices to improve code reusability, product growth, bug triaging.
Recorded 99% uptime and maintained regular operations while launching the native app and decommissioning the legacy app, gathering inputs from 15 stakeholders.

Agile MethodologiesProduct ManagementRequirements Gathering

Pk

2 roles

Product chapter

Promoted

Oct 2019 – Nov 2020 · 1 yr 1 mo

Worked closely with cross-functional teams including engineers, analysts, sales and support in building solutions with on-trend UI/UX as per Human Interface Guidelines.
Improved the user retention rate by 11% among 2 modules by studying market trends and analyzing Google Analytics reports.
Grew download rate by 25% by conducting 20+ hours of focus-group interviews, surveys throughout the development lifecycle.
Advised C-level management and leadership on technology, collaborate with designers, analysts, engineers and scrum masters to successfully build the customer centric ecommerce product.
Hosted meetings with clients and stakeholders for requirement management and maintaining production timelines, prioritizing user stories and executed the road map across 3 distinct departments.
Prepared highly effective and accurate data-flow documents & technical design documents for record and reference.
Wrote requirements by translating and prioritizing client needs and product strategies for developers and teams to work on.

UI/UX DesignRequirements GatheringData AnalysisProduct Management

Senior Software Engineer

Jul 2019 – Oct 2019 · 3 mos

Contus

Application Developer

Jan 2015 – Jan 2019 · 4 yrs

Drove end-to-end delivery, coded, formulated potential solutions and reviewed merges for the iOS application and accomplished 98% warning free code-base and 80% code coverage.
Re-prioritized and managed the backlog to come under budget by an average US$ 40,000 per milestone despite 4 design iterations.
Built the strategy for a 100% customizable white label solution out of the standard native application, removing all roadblocks.
Generated USD 2.5 Million in sales value by converting an existing consultation account into a full-stack development account by negotiating with domain expertise backed by research data.
Acted as customer advocate, offering growth recommendations for under-performing features and gained 10000+ users in 50 days.
Conducted online surveys to identify key user interests and suggested market focused use-cases to reduce drop-off rate by 85%.
Identified issues with multi-channel experience via A/B testing and implemented solutions to boost engagement rate by 35%.
Maintained relationships with and directed 23 accounts for the enterprise SDK integration into achieving < 100ms Latency in all.
Documented 23 sets of data-flow records, performance reports & technical design documents covering 95% of the SOW.
Hosted 200+ hours of meetings with technical/ non-technical clients and stakeholders for design discussions, product vision review, maintaining production timelines across 3 distinct departments.