Apr 2023 – May 2023 · 1 mo · Remote · Remote

• Came up with tone-of-voice (TOV) principles.
• Turned those principles into a TOV guide.
• Crafted a tagline, 'Join the zvoovement'.

Jan 2021 – Feb 2023 · 2 yrs 1 mo · Greater London, England, United Kingdom

• Created concepts and copy for email, events, video, sales decks, merchandise, and more.
• Led our digital content design, including our website transformation.
• Led our rebrand from a conceptual and copy point of view.

Jul 2020 – Jan 2021 · 6 mos

• Carried out content design and strategy for Facebook Workplace.
• Planned, crafed, edited and tested UX copy and designs for web and mobile.
• Collaborated with designers, researchers and product managers.

Feb 2019 – Apr 2020 · 1 yr 2 mos · Staines

• Led “Here to solve” campaign from a copy perspective.
• Crafted OOH, SEO, web, email, CRM, and social copy.
• Wrote UX and product copy for the British Gas app, working in an agile team.

Jan 2019 – Jan 2019 · 0 mo · London, United Kingdom

• Contracted by agency Syzygy to write copy for Allianz’s corporate website.
• Wrote SEO and product copy to promote insurance services and solutions.
• Closely collaborated with agency creatives and Allianz’s Head of Comms.

Jan 2018 – Dec 2018 · 11 mos · London, United Kingdom

• Wrote SEO-opmtimised digital copy relating to medical conditions, treatments and facilities.
• Liaised with marketing managers, medical professionals and other stakeholders.
• Wireframed web pages; wrote UX copy; assisted with content strategy and migration.

Jun 2017 – Oct 2017 · 4 mos · London, United Kingdom

• Contracted by Oliver Agency, working on-site at Starbucks' European headquarters.
• Wrote CRM and FMCG copy for app, email and social media; developed a copy style guide.
• Conceptualised and pitched ideas for email campaigns; copy-edited press releases.
• Crafted straplines and other short copy for POS and in-store campaigns.

Feb 2016 – Dec 2016 · 10 mos · London Area, United Kingdom

• Redefined our content strategy; conceptualised and executed B2B and internal campaigns; developed a fintech sub brand.
• Crafted B2B copy; storyboarded videos; advised on copy best practice; protected our tone of voice.
• Commissioned and managed freelancers; carried out content project management.

Jul 2015 – Jan 2016 · 6 mos · London Area, United Kingdom

• Produced advertising copy, both short and long, for BS&T’s main clients, Trafalgar Travel and CostSaver.
• Print: generated concepts and copy for brochures, advertorials, greeting cards, posters and tote bags.
• Digital: delivered copy for web, blogs, emails and videos; collaborated closely with Graphic Designers.

Jun 2013 – Jul 2015 · 2 yrs 1 mo · London Area, United Kingdom

• Senior Editor and Creative Team Lead
• Managed retail content team, promoting beauty, fashion, household, technology and other brand goods.
• Oversaw SEO and email optimisation; devised content strategy; coordinated copy/graphics for ad campaigns.
• Trained and managed junior copywriters; monitored KPIs; edited copy; produced style guide.
• Junior Editor
• Wrote copy for app, web and email promotions, including city breaks, restaurant offers and live events.
• Crafted commercial, evocative and witty copy, working toward demanding deadlines.
• Sub-edited copy, helping to deliver timely ASA- and CAP-compliant copy.

Apr 2013 – Jun 2013 · 2 mos · London Area, United Kingdom

• Created engaging and lively copy, promoting a wide range of experience days and gift ideas.
• Uploaded copy and graphics onto an in-house CMS; flagged content issues.
• Reconciled SEO best practice with the company’s tone of voice.

Nov 2012 – Mar 2013 · 4 mos · London

• Wrote a variety of short and long copy, including blogs, taglines, product descriptions and sales pitches.
• Edited documents, from CVs to fundraising proposals; liaised with clients; pitched for contracts.
• Ad-hoc webpage management, including HTML updates and InDesign/Photoshop edits.

Aug 2011 – Jun 2012 · 10 mos · London

• Wrote and proofread engaging and informative B2B/B2C content.
• Interviewed lawyers and their clients, from CEOs to government officials.
• Carried out market research into a variety of distinct corporate markets, spanning a number of jurisdictions.