Sowrik Datta — Co-Founder

Stories open doors. Strategy closes deals. And I ace both. I’ve spent 14+ years blending creative storytelling with commercial strategy — turning campaigns into multi-crore wins and long-term brand partnerships. My involvement reduces the TAT between the Client's brief and our Creative Pitch. At my 6-year stint at BIG FM, my approach consistently bridged content with sales goals: -Convinced PhonePe to expand their budget from ₹70 lakhs to ₹1.1 crore through a strategy that made the value undeniable -Secured ₹2 crore in repeat business with Sensodyne, while bringing Parodontax into BIG FM for the first time -Closed back-to-back Procter & Gamble product launch jingles for WHISPER, ensuring premium brand visibility in competitive categories -Pitched and initiated the BIG FM x Spotify radio ad production tie-up, creating a two-year association that became a platform asset. -Partnered with sales leaders on nationwide campaigns like Azaadi ka Amrit Mahotsav, aligning creative delivery with commercial impact -My cross-media experience has been instrumental in planning optimal scopes for campaigns -My awareness of the strategic importance and nuances of the digital medium aids in my overall planning If you need someone who can sell the idea, secure the deal, and keep the partnership thriving, then let’s connect! (Due to some personal reasons, I am in Kolkata right now. And I am open to relocation.)

Stackforce AI infers this person is a Creative Strategist in the Media and Entertainment industry.

Experience: 11 yrs 8 mos

Skills

Creative Strategy
Content Development
Data Analysis
Marketing Strategy

Career Highlights

14+ years in creative storytelling and commercial strategy.
Secured ₹2 crore in repeat business with Sensodyne.
Pitched BIG FM x Spotify radio ad production tie-up.

Work Experience

Freelance

Creative Consultant (11 mos)

Pocket FM

Senior Writer (7 mos)

BIG FM

Senior Copywriter (3 yrs 4 mos)

Lead Copywriter (3 yrs)

Think WhyNot Group

Creative Writer (7 mos)

Shop CJ India

Associate Producer - OAP (10 mos)

The 120 Media Collective

Assistant Creative Producer (11 mos)

Pixelray Films

Creative Director & Marketing (movie) (1 yr 4 mos)

Motion Garaage

Account Manager-Writer-Director (1 yr)

White Stork Films and Media

Account Manager-Writer-Director (3 yrs)

Religare Securities Ltd.

Jr. Manager (1 mo)

Edelweiss Capital

Management Trainee (9 mos)

JSW Steel Ltd

Commercial (9 mos)

Education

Executive Program at Cambridge Judge Business School

PGDBA at ITM Group of Institutions

Bachelor of Engineering (B.E.) at Assam Engineering College, (A.E.C)

Sowrik Datta

Co-Founder

India11 yrs 8 mos experience

Highly StableAI Enabled

Key Highlights

14+ years in creative storytelling and commercial strategy.
Secured ₹2 crore in repeat business with Sensodyne.
Pitched BIG FM x Spotify radio ad production tie-up.

Stackforce AI infers this person is a Creative Strategist in the Media and Entertainment industry.

Contact

Skills

Core Skills

Creative StrategyContent DevelopmentData AnalysisMarketing Strategy

Other Skills

AdvertisingBloggingBrand ManagementBusiness PlanningBusiness StrategyClient ServicesCommercialsContent StrategyCopy EditingCopywritingCreative AgencyCreative BriefsCreative ExecutionsCreative WritingDigital Copywriting

About

Experience

Freelance

Creative Consultant

Apr 2025 – Present · 11 mos · Remote

A structured exploration and upskilling phase focused on expanding creative practice while building capabilities in UX content and product communication.
🔹 Developing a multi-season script for a commissioned OTT series.
🔹 Created a radio series for a Canada-based radio app.
🔹 Deep diving into the User Experience domain and its trends.
🔹 Earned a Google certification in UX Design foundations
🔹 Deep diving into extending brand values through UX writing
🔹 Participating in RLHF tasks for Deccan AI, Hyderabad.
I aim to synthesize these with my previous experiences to add more value to my skill set.

ux writingUX designClient ServicesCreative WritingAdvertisingContent Strategy+2

Pocket fm

Senior Writer

Aug 2024 – Mar 2025 · 7 mos · Remote

🔹 Partnered with Growth teams to shape content into high-impact monetizable formats
🔹 Created data-backed pitch decks integrating storytelling with audience analytics for brand advertisers
🔹 Earlier roles in film production, branded entertainment, and on-air promotions provided a 360 view of content creation
🔹 Contributed to editorial planning meetings by suggesting relevant topics

ScreenwritingCreative WritingPresentationsCopywritingGenerative AIContent Development+1

Big fm

2 roles

Senior Copywriter

Promoted

Apr 2021 – Aug 2024 · 3 yrs 4 mos

🔹 Developed national-level radio campaigns, managing copywriting, scripting, and production.
🔹 Created brand and product promos, ensuring alignment with brand positioning and target audience engagement.
🔹 Coordinated with production teams to execute successful marketing campaigns.

Promotional CopySkill DevelopmentMarketing CopyCopywritingGenerative AIContent Development+1

Lead Copywriter

Apr 2018 – Apr 2021 · 3 yrs

🔹 Spearheaded content development for brand promotions and advertising campaigns.
🔹 Designed and executed cross-platform advertising content across radio, digital, and brand collaborations.

PresentationsEnglishContent Development

Think whynot group

Creative Writer

Aug 2017 – Mar 2018 · 7 mos · Mumbai, Maharashtra, India

🔹 Pitched original concepts to clients and executives, showcasing strong verbal communication skills in presenting ideas persuasively.
🔹 Delivered high-quality work under tight deadlines by optimising time management skills.

Pitching IdeasPresentationsCreative ExecutionsCreative Strategy

Shop cj india

Associate Producer - OAP

Oct 2016 – Aug 2017 · 10 mos · Mumbai · On-site

🔹 Developed and produced on-air promotional content to drive audience engagement and product sales
🔹 Oversaw post-production activities including video editing, sound mixing, colour correction, and motion graphics creation to achieve high-quality final products

Shooting VideoMedia ProductionContent Development

The 120 media collective

Assistant Creative Producer

Jul 2015 – Jun 2016 · 11 mos · Mumbai Area, India · On-site

🔹 Produced The Tara Sharma Show (Season 4) for Star World, ensuring smooth execution from concept to final production.
🔹 As a Creative Producer, I handled the research, framed questionnaires, pre-production, oversee logistics, work closely with the line producer, managing shoot and assisting the Director. Apart from that close coordination with Post Production Head, manage deadlines, Channel inputs etc.