May 2022 – Mar 2025 · 2 yrs 10 mos · Chandigarh, India · Hybrid

• As the Head of Digital Marketing, I drive strategic initiatives to establish TT Consultants as a global brand, generate high-quality business opportunities, and support the organization’s growth. I also lead marketing efforts for Talwar Advocates and India IP Alliance, ensuring a unified brand strategy. In addition to digital marketing, I played a key role in refining the ERP model by introducing Sales & Marketing modules, an Automated Hiring Process, and a Lead Management system to enhance operational efficiency.
• Key Responsibilities & Impact:
• ✅ Established Digital Marketing as a Revenue Channel – Transformed marketing into a core revenue stream, driving business growth.
• ✅ Branding & Global Positioning – Created marketing materials and strategies that elevated TTC’s presence at global conferences.
• ✅ High-Quality Lead Generation – Generated leads from Fortune 500 companies, strengthening the client portfolio.
• ✅ ERP Enhancement & Automation – Designed and implemented modules for Sales & Marketing, Automated Hiring, and Lead Management, optimizing internal workflows.
• ✅ Strategic Marketing Leadership – Led SEO, social media, and email marketing campaigns to enhance visibility and engagement.
• ✅ Cross-Brand Leadership – Spearheaded marketing activities for Talwar Advocates and India IP Alliance, ensuring consistent messaging and outreach.

May 2022 – Mar 2025 · 2 yrs 10 mos · India

• At XLSCOUT, I played a pivotal role in positioning the company as a global AI-driven IP research platform. I led initiatives to enhance brand visibility, lead generation, and digital presence, ensuring sustained growth and industry recognition. My efforts focused on developing a user-friendly website, expanding social media reach, and implementing data-driven email campaigns to attract and convert high-value leads.
• Key Responsibilities & Impact:
• ✅ Website Development & Lead Generation – Designed and optimized a user-friendly, high-converting website, improving engagement and inbound leads.
• ✅ Branding & Global Positioning – Established XLSCOUT as a leading AI & LLM-powered tool in the IP industry, strengthening global recognition.
• ✅ Social Media Growth – Expanded social media channels, increasing follower base, engagement, and organic reach.
• ✅ Email Marketing & Lead Nurturing – Set up targeted email campaigns to engage new leads and improve conversion rates.
• ✅ Strategic Digital Growth – Drove initiatives that enhanced online visibility, ensuring sustainable growth and competitive advantage.

Sep 2020 – Apr 2022 · 1 yr 7 mos · Delhi, India

• As a founding team member at FREECULTR, I played a crucial role in building and scaling the brand’s D2C business from the ground up. From paid marketing to SEO, influencer marketing to email & WhatsApp campaigns, and conversion rate optimization, I spearheaded growth initiatives that drove revenue and brand recognition. My strategic efforts led to the successful launch of 20+ products across multiple categories while optimizing key business metrics for sustainable growth.
• Key Responsibilities & Impact:
• ✅ Built the D2C Business from Scratch – Led the end-to-end digital growth strategy, scaling the brand in the competitive market.
• ✅ Full-Funnel Growth Marketing – Drove paid & organic marketing, including SEO, influencer marketing, WhatsApp & email marketing, and conversion optimization.
• ✅ Product Launches & Expansion – Successfully launched 20+ products across various categories, strengthening market presence.
• ✅ Revenue Boost via Strategic Partnerships – Activated CRED as a revenue channel, contributing to significant sales uplift.
• ✅ Performance & Growth Metrics Optimization – Worked on CAC, CTR, RoAS, AOV, and other key performance metrics to maximize efficiency.
• ✅ Fundraising Support – Collaborated with founders in securing Series A investment from Sixth Sense Ventures, enabling further growth and expansion.

Mar 2020 – Aug 2020 · 5 mos · Delhi, India

Sep 2019 – Mar 2020 · 6 mos · Noida, Uttar Pradesh

• Working with the Kocreate Coworking's Founder Mr. Nitin Gupta an Angel Investor. Looking after the Growth & Digital Marketing of the Portfolio Startups from different industries like Real Estate, Interiors, Pharmaceuticals, Travel, E-commerce.

Mar 2019 – Jun 2019 · 3 mos · Noida Area, India

• Dogether is a platform to connect people with similar interests over unique exciting activities happening around them, with over half a million registered users and a presence across 9 cities in India & 4 cities in U.S, rapidly expanding across the globe.
• It's a part of Mobile Only Accelerator (MOX China) & NASSCOM 10,000 Startups accelerator program.
• Working with the founder & co-founder across several domains like social media, paid marketing, mobile app UI/UX, operations & investor handling.

Jul 2018 – Mar 2019 · 8 mos

• Healers at Home is a Forbes listed at home healthcare startup providing various services across Delhi NCR.
• While I was working as an intern, out of 6 interns, I was the only 1 to get a PPO.
• Working as a Growth Manager I was responsible for:
• Generating leads via different Offline & Online Marketing Channels (Paid Marketing, Organic Leads, BTL Marketing)
• Tieing-up with potential business partners(Did tie-ups with JIO Healthhub, Soothika, Just Dial, Advantage Club &, Etc.)
• Looking after the VVIP clients (Had converted & served MLA, Bollywood Actress)
• Designed the Pitch Deck to be used for further funding rounds
• Worked with the founder on Business Plan, Financial Model & Executive Summary
• Creating engaging content for Social Media
• Adding new widgets/Updating the website with the tech team to improve the conversion ratio
• Automate the existing manual processes (Introduced the GPS based app to track healers, Wireless Cameras to track the activities of healers, Was working on a CRM to be integrated into the system)

Dec 2017 – Jun 2018 · 6 mos

• During my internship I got an opportunity to work in several areas:
• Generating leads for the business via online and offline channels
• Creating engaging content for social media
• Working on the revamping of the website along with the tech-team
• Writing a few trendy blogs related to our healthcare services
• Working on the improvement of the existing processes
• Handling the operations
• Managed to organize yoga at 21 different places on Internation Yoga Day