Jul 2024 – Jan 2025 · 6 mos · Dubai, United Arab Emirates · On-site

• 👉 Built and launched Vyom in 4 months, a digital resale platform streamlining the buying and selling of Emaar properties.
• 👉 Designed and delivered a blockchain-based ticketing system for entertainment venues and cinemas, reducing ticket fraud by 60% and increasing bookings by 20%, driving measurable revenue uplift.

May 2022 – Oct 2024 · 2 yrs 5 mos · Dubai, United Arab Emirates · On-site

• 👉 Drove a 35% increase in search usage by implementing AI-powered personalization, neural search, Arabic language optimization, and intelligent typo tolerance.
• 👉 Generated $10M+ in incremental advertising revenue by launching a regional e-commerce monetization platform with sponsored listings and display ad infrastructure.
• 👉 Modernized digital discovery experiences by integrating AI-driven recommendation engines and behavioral analytics, improving engagement and conversion across markets.

Apr 2019 – May 2022 · 3 yrs 1 mo · Dubai, United Arab Emirates · On-site

• Headed product and UX design functions for Storefront (Mobile Apps & Web), Customer Experience (CX), First Mile & Last Mile Supply Chain & Seller Portal for Styli. Also headed product teams for Checkout, Payments, Digital Operations and Home and Baby Vertical across 8 Landmark brands and 7 Gulf countries
• 👉 Improved conversion rates by 7% and increased session duration by 30% through structured CRO experimentation and UX optimization.
• 👉 Increased payment success rates by 80% by designing and implementing a unified, multi-country payment ecosystem across five brands (Apple Pay, KNET, NAPS, Benefit, OmanNet, Tabby).
• 👉 Enabled cross-brand scalability by modernizing shared platform components, payment infrastructure, and checkout experiences.

Mar 2015 – Apr 2019 · 4 yrs 1 mo · Gurugram, Haryana, India · On-site

• 👉 Increased mobile platform conversion by 20% through large-scale UX, checkout, shipping, and payment experience optimization.
• 👉 Designed enterprise personalization and experimentation frameworks delivering 5% conversion uplift, 4% net margin improvement, and enabling 30+ concurrent A/B tests.
• 👉 Defined and executed a UGC strategy, increasing content inflow by 40% and improving product discovery and customer trust.
• 👉 Launched new monetization initiatives, including Digital Goods Marketplace, device exchange programs, and value-added installation services.
• 👉 Built Snapdeal’s automated Pricing & Promotions platform, optimizing pricing across 2M+ products and driving 22% GSV growth and 15% order volume increase at constant marketing spend.
• 👉 Developed advanced pricing elasticity and promotional optimization models, reducing marketing burn by 25 bps of GSV while scaling campaigns exceeding $20M monthly.

Jul 2013 – Feb 2015 · 1 yr 7 mos · Noida Area, India · On-site

• 👉 Started a B2B model for the resale marketplace worth $1.5 million by designing Mobile App for Brokers and Lead Management Workflows
• 👉 Amplified the On-Site NPS Score by 20 points within one year using CRO

May 2012 – Jul 2013 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Functional head of Online Car Rental product (including International Car Rentals). Complete business responsibility for online products including Product functionality, growth of website conversion rate and booking volumes, online & offline marketing (including SEO, SEM), web analytics, customer research and post-sales operations.
• 👉 Collaborated with Hotel and Air contracting teams for attractive opaque fares across 10000+ hotels and 5 airlines
• 👉 Grew the business from 50 to 600+ transactions per day (with 40% growth MoM)
• 👉 Improved the overall website conversion rate from 1% to 7%
• 👉 Achieved 60% meet or beat ratio of price offering in domestic car rental market

Mar 2009 – Mar 2011 · 2 yrs · Washington DC-Baltimore Area · On-site

• Responsible for increasing business process efficiency and creating high-level operational plans and contractual proposals.
• 👉 Achieved 100% success rate in implementation which resulted in appreciation from the White House officials
• 👉 Planned and executed the assignment by designing workflows, defining standard procedures and creating a logistics plan for assets worth $200,000
• 👉 Led 5 teams of 4-5 members each to conduct an audit of 3 multi-million projects which resulted in the award of 2 new contracts and repeat business over the next 3 years from the client
• 👉 Youngest employee to work with the IT Director/CIO on several strategic and security engagements, with multiple federal government agencies

Aug 2008 – Feb 2011 · 2 yrs 6 mos · Washington DC-Baltimore Area · Hybrid

• 👉 Mentored 250+ school children by guiding the students through the course, evaluating their performance, providing feedback and monitoring their progress

May 2006 – Jul 2006 · 2 mos · Brabantine City Row · On-site

• 👉 Designed the structure of user model exchange messages in Adaptive Hypermedia Architecture (AHA!) based systems using XML and RDF