Jan 2025 – Present · 1 yr 5 mos

• As the strategic owner of the brand's narrative, I was responsible for shaping public perception, driving market leadership, and safeguarding brand reputation for India's largest EV brand ($5B valuation) during its critical pre-IPO growth phase.
• Few Achievement :
• IPO Communications & Narrative Dominance
• Challenge: To architect a powerful and resonant brand narrative to maximize investor confidence and secure favorable media positioning for a landmark, multi-billion dollar IPO.
• Action: I spearheaded the integrated IPO communications strategy, directing founder-led thought leadership campaigns and forging exclusive partnerships with influential financial analysts and top-tier journalists.
• Result: This strategy successfully drove 1.2M+ impressions for key leadership content and secured a 40% increase in positive media coverage, significantly strengthening the brand's market position and investor appeal.
• AI-Driven Brand Intelligence & Reputation Management
• Challenge: To shift the brand's strategy from reactive to proactive by building a system that could interpret public sentiment at scale and in real-time.
• Action: I engineered and implemented a sophisticated, AI-powered social listening framework (using Manual Brand watch, Sprinklr) to track and analyse over 500,000 organic conversations per month.
• Result: This data-driven engine delivered C-suite level insights that directly led to a 35% QoQ improvement in brand favourability and provided the intelligence needed to neutralise PR crises, reducing negative mentions by 62% in under 72 hours.

Jan 2023 – Jan 2025 · 2 yrs

• As the strategic communications lead and a trusted advisor to the C-suite, I architect and direct the comprehensive communications and public reputation strategy for the Ola Group's diverse portfolio. This includes orchestrating the public narrative for Ola Mobility ($5B+), Ola Electric ($5B+), Ola Cell Technologies, and Krutrim (India's first AI unicorn).
• Group-Level Strategic Communications & C-Suite Counsel:
• Designed and implemented a cohesive, group-level communications architecture to manage the distinct narratives of four high-profile technology verticals. Act as the primary communications counsel to the founder and leadership team on all major announcements, market positioning, and public affairs issues, ensuring narrative consistency across the $7B+ group ecosystem.
• Krutrim AI Launch & Tech Thought Leadership:
• Orchestrated the end-to-end PR launch for Krutrim, India's first AI unicorn. Developed the core "AI for India" narrative and secured over 100 pieces of coverage in Tier-1 media (e.g., TechCrunch, Forbes, Reuters), cementing its position as a global player in sovereign AI and contributing to its multi-billion-dollar valuation.
• High-Stakes Crisis & Reputation Management:
• Commanded the cross-functional crisis response for the entire group. Developed and executed rapid-response strategies for complex issues spanning product, policy, and corporate reputation, successfully mitigating significant threats to brand equity and consumer trust.
• IPO & Financial Communications (Ola Electric):
• Led the communications work stream for Ola Electric's landmark IPO filing. Cultivated relationships with key financial media, managed the external narrative around valuation and growth, and executed executive thought leadership campaigns that resulted in a quantifiable increase in positive investor-focused media coverage.

Feb 2022 – Jan 2024 · 1 yr 11 mos

• My role involved mentoring specialists, owning the ORM budget, and directing a hybrid strategy that blended crisis mitigation with proactive digital marketing (SEO/SEM, Social Media, Paid Ads) to protect and enhance brand equity. I was responsible for reporting on brand health and sentiment directly to senior management.