H

Honey Mittal

CEO

Singapore, Singapore16 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founder of award-winning Locofy.ai.
  • Led multiple startups to global recognition.
  • Expert in mobile product development and strategy.
Stackforce AI infers this person is a SaaS and Fintech expert with extensive experience in product management and mobile applications.

Contact

Skills

Core Skills

Product ManagementSoftware DevelopmentUser Experience

Other Skills

AndroidAndroid GearApp StoreApple WatchApple Watch appsBusiness DevelopmentBusiness StrategyC#ConsultingE-commerceEntrepreneurshipIntegrationManagementMarketingMarketing Strategy

About

I'm passionate about solving big problems with tech. Currently, I'm building Locofy.ai to help engineering, design & product teams move 10x faster & build better! Locofy.ai pioneered its proprietary Large Design Models to understand designs and convert them into frontend code in 1-click, and has won multiple awards including 8 Product Hunt #1 awards, IDC Top Innovator 2024, Gartner Cool Software Vendor and is part of Google’s first AI Accelerator, and showcased at global developer and design conferences like Google IO, Figma Config and SuperAI. It is also backed by some of the top funds like Accel, and top technology leaders like the founder CTOs of Dropbox, Ola, Lottiefiles among others. Prior to Locofy.ai, I was the Chief Product Officer at 3 Series A-E startups (namely - Homage, Finaccel & Wego) in early and growth stages. My teams and I built a global award winning travel marketplace, an Indonesian digital lending & payment fintech platform, and APAC's leading managed on-demand caregiving & health platform. These products are used globally by millions, and have been rated 4.5-4.8 stars (out of 5), received 2 Google Play Editor's Choice awards, showcased at Google IO/AMP developer conferences and won awards (like Google Play Best Apps of 2017, nominated for Google Play Awards 2018 Top 5 standout startups alongside the likes of Canva) and achieved Top 1-5 rankings in their respective categories (travel, fintech & banking, health & lifestyle) & markets including South East Asia, North Asia, Middle East and India. I've also been lucky enough to have built one of the first, and the world's fastest travel mobile site (Progressive Web App) for travel. In my free time, invest in, and advise early-stage startups & founders that are solving big meaningful problems with an audacious team & product.

Experience

16 yrs 7 mos
Total Experience
2 yrs 7 mos
Average Tenure
10 yrs 5 mos
Current Experience

Locofy.ai

Co-Founder & CEO

May 2021Present · 5 yrs 1 mo · Singapore

  • Locofy.ai helps engineers and designers launch products 5-10x faster -- with low code by converting Figma/ Penpot/ AdobeXD designs into production ready code without changing design tools or tech stack.
  • Locofy.ai pioneered its proprietary Large Design Models to understand designs and convert them into frontend code in 1-click, and has won multiple awards including 8 Product Hunt #1 awards, IDC Top Innovator 2024, Gartner Cool Software Vendor and is part of Google’s first AI Accelerator.
  • It is backed by some of the top funds like Accel, and top technology leaders like the founder CTOs of Dropbox, Ola, Lottiefiles among others.
  • Checkout https://www.locofy.ai
  • After 3 years in free beta, we launched our paid plans in Sep 2024, crossed $1M in 9 months and are now on the path to profitability in 2025.
Mobile ApplicationsProduct ManagementSoftware DevelopmentProject ManagementUser Experience

Homage

Chief Product & Technology Officer

Aug 2018Apr 2021 · 2 yrs 8 mos · Singapore

  • Initially consulted for 3-4 months and then joined full time as CPTO through the A-B-C PMF to growth stages
Product ManagementUser ExperienceProject Management

Policypal

Fractional Chief Product Officer - PolicyPal | Ohmyhome | Homage | App In the Air

Aug 2018Dec 2018 · 4 mos · Singapore

  • Took a break and consulted with some of the most interesting startups of the region. Joined Homage Full time eventually after consulting there for 3 months.
  • HOMAGE
  • Sep 2018 – Dec 2018 (4 months)
  • Consulted as interim Product Head and eventually joined full time as Chief Product & Technology Officer in Jan 2019.
  • OHMYHOME
  • Aug 2018 - Dec 2018 (5 months)
  • Consulted as the interim Product Chief.
  • Built the analytics stack from scratch / improved seller conversion by 6X with 1 day of work.
  • Reduced web load from 13 sec to 2.5 seconds.
  • Helped launch in Malaysia.
  • POLICYPAL
  • Sep 2018 – Dec 2018 (4 months)
  • Advised the PM & design team.
  • APP IN THE AIR
  • Sep 2018 – Dec 2018 (4 months)
  • Led the Middle East launch of the popular frequent flyer app (Apple App Store Best of 2015) and helped with the GTM for South East Asia.
Product ManagementUser Experience

Finaccel

2 roles

Chief Product Officer

Promoted

Jul 2017Jun 2018 · 11 mos

  • Google Play Best Apps of 2017 - Award winner for 'Best Hidden Gem' in Indonesia
  • Google Play Awards 2018 - Nominated for Top 5 Global standout startups (next to Canva)
  • I started as an Advisor with FinAccel right from day 0 and later joined full time as CPO.
Product ManagementUser Experience

Product Advisor

Jul 2015Jun 2017 · 1 yr 11 mos

  • Product Advisor since the company's inception
Product ManagementUser Experience

Wego.com

4 roles

Chief Product Officer

Promoted

Jun 2016Jul 2017 · 1 yr 1 mo

  • Chief Product Officer, Reported to the Founder-CEO
  • Responsible for all Products (Mobile & Tablet Apps, Website, PWA, Wearables), roadmap and product strategy
  • Conceptualised, built and launched Wego's new mobile website i.e. PWA & AMP (world's fastest travel mobile site, featured at various Google IO 2017 talks including the keynote)
  • Built Wego's new PWA, Desktop Website, Apple Watch App, Android Instant app, Revamped iOS & Android Apps in 2017
  • Instrumental in fundraising/ product due diligence/ liaising with investors
  • Important role in inception to 8-digit app installs and profitability
  • Led the deal with Xiaomi to pre-embed Wego app in SEA Mi Store's top 5 apps
  • Google Play Editor's Choice (first in SEA region)
  • Featured Globally #1 app, attained #1 position in key markets
Product ManagementUser ExperienceSoftware Development

Vice President, Product (Mobile)

Promoted

May 2015Jun 2016 · 1 yr 1 mo

  • Led the mobile transformation of the whole business from 0% to the majority in a. short span of 1.5 years opening up new markets like Middle East.
Product ManagementUser Experience

Director of Product, Mobile

May 2014May 2015 · 1 yr

  • Ranked as #1 Travel app in APAC and EMEA, in Apple & Google App Stores.
  • Built one of the world's first few apps available and featured at the Apple Watch global launch
Product ManagementUser Experience

Product Manager, Mobile

Jan 2014May 2014 · 4 mos

  • Built & Launched Wego's iOS and Android apps globally
  • Built the in-house mobile team & transitioned from outsourced to fully in-house model
  • Got Wego.com to become the first SEA app to be featured as a Editor's Choice App on Google Play and Apple App Stores
Product ManagementUser Experience

Various companies & startups

Angel Investor / Advisor / LP in VC Funds

Jan 2016Present · 10 yrs 5 mos

  • active investments: Watchtowr | Amnic (founded by Ola's ex co-founder CTO) | FeatherlessAI (aka Recursal AI) | Elbaite | CyberSierra | Betterhalf.ai | The Wedding Company | Together Fund (Freshworks founder's fund)
  • exits : GajiGesa | 1Bstories
  • others : Drigmo | CricFlex | SWAP | BizzTM | GRIT Search | GoKampus | Dvara Solutions

Electronic arts

Product Management Consultant, Mobile

Jul 2012Dec 2013 · 1 yr 5 mos · APAC Mobile

  • Managed Asia Pacific 'Direct to Customer/D2C' sites/app stores development, consolidated Asian D2C app store using carrier/psms/aggregator/e-wallet billing & business models like PPD, Club, AYCE, BOGOF, Freemium and ODP embeds
  • Worked with Android/J2ME/Blackberry, with EA Sports, EA Games & Popcap labels
  • Managing mobile game distribution projects for Asia, SANZAR and India
Product ManagementUser Experience

Sportmenow | isharerides

Founder

Jan 2011Nov 2013 · 2 yrs 10 mos · Singapore

  • SportMeNow
  • 2012/13
  • Founded Singapore's only platform for sports enthusiasts, to find bars & restaurants showing their favourite sports matches with great promotions in company of other fans
  • Partnered with 70+ popular Singapore sports bars and got to 10,000+ visitors
  • Build a cross-platform experience - iOS, Android and Web
  • iShareRides
  • 2011/12
  • A free iOS app to help commuters share cabs, cut costs by up to 50% while reducing traffic & contributing to the environment by riding green
  • Launched in Apple app store in October 2012 & Downloaded in over 25 countries, with Top 5 ranking in Singapore
  • Died an early death, much before the taxi-sharing apps boom globally in 2015/16. Probably launched ahead of its time.
Product ManagementSoftware Development

Credit suisse

Senior Analyst, Private Banking

Feb 2010Jun 2012 · 2 yrs 4 mos · Singapore

  • IT Portfolio Management
  • APAC CIO Challenge Winner: PM and Developer in a team (out of 8 teams) that developed a structured derivatives bridge system between IB & PB
  • Developed a self-proposed ‘Project Effort and Financial Tracker’ PMO tracker
  • Developed 2 .NET applications for trade monitoring and monthly client reporting automation
  • Co-founded ‘Innovation Corner’ for developing innovative banking applications on iPhone, iPad, Android, etc directly with the APAC CIO
  • Recipient of the ‘Singapore Employee Award 2011’
Product ManagementSoftware Development

Dbs bank

Vendor Management Intern

Jul 2009Aug 2009 · 1 mo · Singapore

Product ManagementSoftware Development

National university of singapore

Undergraduate Student Researcher

Jun 2009Jul 2009 · 1 mo · Singapore

  • Developed Windows Mobile App 'Friends Near Me' in collaboration with Microsoft

Microsoft

Bing/Search Intern + Final Year Project

Aug 2008Dec 2009 · 1 yr 4 mos · Singapore

  • 1 year Final Year Project + 4 months internship
  • Project Management - Live Search Innovation Projects
  • Led teams comprising other Interns and Microsoft Student Partners for 3 projects
  • Developed .NET application for MSN Entry Points Audit for monitoring traffic on MSN website
  • Developed ‘Friends Near Me’ –Windows Mobile Twitter based application using Location Based Services (as Final Year Project at NUS)
  • Maintained the Live Search Community blog to create awareness about Microsoft platforms, managed relationships with startups and developers
  • Managed the Live Search Game for promoting Live Search Engine.
Product ManagementSoftware Development

National geographic

Software Development Intern

Jun 2008Jul 2008 · 1 mo · Singapore

  • Terrain Map Software for NUS - National Geographic Society

Autodesk

Software Maintenance Intern

Aug 2007Dec 2007 · 4 mos · Singapore

Education

National University of Singapore

Bachelor of Engineering (Hons.) — Computer Engineering | SIA-NOL Scholarship

Jan 2005Jan 2009

University of California, Santa Cruz

Student Exchange Progamme — Computer Science | Dean's & Chancellor Award

Jan 2007Jan 2008

Summer Valley School

ISC (12) - 96.5% School Topper/ State Rank 7

Jan 1997Jan 2004

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