Sep 2019 – Jan 2024 · 4 yrs 4 mos · Global · Hybrid

• Co-founded and bootstrapped Growth Velocity Academy, upskilling 3,000+ graduates across 10+ countries in digital skills.
• Established partnerships with top brands like TikTok, L'Oreal, and the Saudi Government, enhancing professional development opportunities.
• Led the growth of Velocity Academy to become one of the first and best-known Digital Skills Academies in MENA, making a significant impact in the industry.

Apr 2017 – Oct 2017 · 6 mos · London Area, United Kingdom · On-site

• Helped launch Zip World London, 'the world's biggest fastest city zip wire' by London's South Bank.
• The event was a huge success: Attracting 30,000+ riders in 10 weeks, outperforming our revenue targets by 143%.
• We were acquired by Europe's largest Zip Wire company 3 months of launching.

Dec 2012 – Sep 2022 · 9 yrs 9 mos · London Area, United Kingdom · Hybrid

• I was the first Digital Marketing Lead at General Assembly Europe (HQ'd out of London).
• I personally taught over 2,000 students in subjects including Digital Marketing, Growth Hacking, Personal Branding and more.
• General Assembly was acquired by Adecco for $450m.

Sep 2012 – Jan 2017 · 4 yrs 4 mos · London Area, United Kingdom

• I Co-Founded of Adludio, A Global Mar-tech Company with offices in LA, NYC, London, Paris, Asia.
• Adludio's clients include iconic Fortune 500 brands such as Nike, Unilever, P&G, Sky, Nestle, RedBull, Paypal, BBC & many more.
• Adludio was named ’Best Marketing / Advertising business in Europe’ by TechCrunch in 2016, and are a global partner for SnapChat.
• Adludio was Venture backed (Series B) and raised funding from Balderton Capital, Passion Capital, Episode 1, Mercia, Seedrs and industry Angels
• I left Adludio after Series A for other projects.

Sep 2011 – Sep 2012 · 1 yr · London Area, United Kingdom

• Marketing & Communications Manager at We R Interactive (now acquired), where we bring together the best of film & gaming for new generation of online social game.
• Our first game I Am Playr, is the first ever point-of-view football game. I Am Playr allows you to live the life of a professional footballer, pitting yourself against your mates and the rest of the world.
• Since our full launch in October 2011 (6 months at time of writing) - we have grown the game to 3.5 million+ installs, 1 Million Monthly Active Users (MAU's).

Aug 2011 – Jul 2012 · 11 mos · United Kingdom

• Volunteer for Global non-profit Startup Weekend. Organiser of Startup Weekend Newcastle - the first Startup Weekend in the UK outside London and Cambridge - read about how awesome it was here: http://thenextweb.com/uk/2012/04/23/winners-of-the-first-startup-weekend-event-in-the-north-of-england-announced/
• Also help organise the SW London events

Apr 2011 – Sep 2011 · 5 mos · London Area, United Kingdom

• (Consulting gig) I had responsibly for all marketing strategy and community building for new web platform InDigital. Following an initial period to establish market needs a multi-faceted marketing strategy was created to build awareness, engage prospects and convert customers. This strategy includes online (Twitter, Google+, Facebook, Linkedin, email marketing, blogs, video, reputation management, community building and education based marketing) and offline (events, press, PR, print and traditional media). I report directly to the founders of the company and I manage a marketing support team.

Nov 2009 – Jan 2011 · 1 yr 2 mos · Dublin · Hybrid

• Specialised holiday company I incubated during my MBA, and subsequently launched following my graduation.
• Launching this company was a hugely successful learning experience for me!

Sep 2009 – Sep 2010 · 1 yr

• Spent one year as a full time researcher, during this time I was awarded the Failte Ireland Research Scholarship - an award I would eventually turn down as I chose to leave my PHD studies to focus on Startups, which I realised was my real passion
• I was also awarded the DIT Bolton Trust Award for Entrepreneurship during this year.

Feb 2001 – Apr 2006 · 5 yrs 2 mos

• My first startup!! Founder of a very successful events and promotions company. Our success was largely driven by an innovative social-media & digital marketing strategy. I had overall responsibility for the business including drafting strategic and marketing plans, to managing relationships with our large community and high profile international artists.

Oct 1999 – Jun 2006 · 6 yrs 8 mos

• My Management role gave me responsibility for the marketing product development and communication strategy for Savings & Investment at permanent tsb, Ireland's 4th largest retail bank.
• I oversaw large communication campaigns and marketing initiatives, one such project attracting over 1 billion in deposit balances to the bank. Optimising ROI from marketing strategy was a key area of responsibility.
• I managed areas of marketing strategic planning, community development, strategic decision making, online and offline marketing campaigns, project management, statistical analysis, statistical presentation, budget planning, communication strategy and campaign planning. I regularly liased with legal teams and gave presentations to the senior management.