Iñaki C. — Digital Marketing Specialist

Digital Marketing and Data Analytics Professional With over a decade of experience in digital marketing and data analytics, I specialize in transforming customer data into actionable insights to drive successful marketing campaigns. As part of Gartner's Digital Markets Marketing Operations team, I focus on creating targeted audiences and optimizing marketing automation workflows. Professional Experience - Data-Driven Campaigns: I leverage tools like Snowflake, Google Analytics, and Lytics to analyze and process customer data, ensuring our marketing strategies are both effective and efficient. - Technical Expertise: Proficient in SQL, I also have foundational skills in Python and JavaScript. I collaborate closely with Data Engineering teams to build robust data integrations and automations. Additionally, I develop data models that are integral to our marketing campaigns and create reports and data visualizations for our leadership team to support informed decision-making. - Leadership: Previously, as head of digital marketing at Difusión, I directed numerous digital projects, honing my skills in both strategic and technical aspects of online marketing. Continuous Learning and Education - I have completed dozens of courses on DataCamp, constantly expanding my knowledge in data analytics and related fields. - My commitment to continuous learning is further reflected in my completion of various certifications, including the Digital Marketing Specialization from the University of Illinois and the Google Data Analysis Professional Certificate. Personal Interests - A Philosophy graduate from the University of the Basque Country, I bring strong analytical and reflective skills to my work. - Regular meditation practice has enhanced my concentration and empathy, qualities I consider invaluable in my professional journey.

Stackforce AI infers this person is a Digital Marketing and Data Analytics expert in the MarTech industry.

Location: Barcelona, Catalonia, Spain

Experience: 19 yrs 5 mos

Skills

Data Analytics
Digital Marketing
Marketing Automation

Career Highlights

Over a decade of experience in digital marketing and analytics.
Expert in transforming customer data into actionable insights.
Proficient in SQL, Python, and marketing automation tools.

Work Experience

G2

Marketing Data Manager (3 mos)

Gartner

Marketing Data Manager (3 yrs 8 mos)

DIFUSIÓN, Centro de Investigación y Publicaciones de Idiomas

Digital Marketing Specialist & Data Analyst (6 yrs 3 mos)

Digital Marketer (6 yrs 5 mos)

Grup de Recerca PLURAL (Universitat de Barcelona)

Reasearch assistant (1 yr)

Escuela Oficial de Idiomas de Vall d'Hebron

Teacher of Spanish as Second Language (Internship) (1 mo)

Smyth's of Haddington Road

Barman (1 yr 10 mos)

Education

Google Data Analytics Professional Certificate at Google on Coursera

Digital Marketing Specialization at University of Illinois Urbana-Champaign

UI / UX Design at California Institute of the Arts

Digital Marketing Nanodegree at Udacity

Máster at Universitat de Barcelona

CAP at EHU

Licenciado at EHU

Iñaki C.

Digital Marketing Specialist

Barcelona, Catalonia, Spain19 yrs 5 mos experience

AI ML PractitionerAI Enabled

Key Highlights

Over a decade of experience in digital marketing and analytics.
Expert in transforming customer data into actionable insights.
Proficient in SQL, Python, and marketing automation tools.

Stackforce AI infers this person is a Digital Marketing and Data Analytics expert in the MarTech industry.

Contact

Skills

Core Skills

Data AnalyticsDigital MarketingMarketing Automation

Other Skills

Data CollectionData ModelingData AnalysisMarketing CampaignsCustomer Data AnalysisData IntegrationsSQLPythonJavaScriptMultichannel MarketingPPC Campaign ManagementData ReportingCRM AdministrationWebsite ManagementSocial Media Management

About

Experience

19 yrs 5 mos

Total Experience

4 yrs 9 mos

Average Tenure

3 mos

Current Experience

G2

Marketing Data Manager

Feb 2026 – Present · 3 mos · Barcelona

Working on data collection, modeling, analysis, and activation for marketing campaingns for the brands Capterra, Sofware Advice and Getapp at G2.

Data CollectionData ModelingData AnalysisMarketing CampaignsData AnalyticsDigital Marketing

Gartner

Marketing Data Manager

Jun 2022 – Feb 2026 · 3 yrs 8 mos · Barcelona, Catalonia, Spain

As a member of the Gartner Digital Markets Marketing Operations team, my work focuses on the analysis and processing of customer data to create effective audiences for the campaigns run by our different marketing teams.
I also collaborate with the Solutions team in the implementation of marketing automation workflows, the development of data models and integrations through APIs and other tools.
MarTech Stack: Snowflake, Google Tag Manager, Google Analytics, Lytics Customer Data Platform, Google Data Studio, SugarCRM, MS Excel.
As for the programming languages I use, the main one is SQL, although I also use Python and Javascript.

Customer Data AnalysisMarketing AutomationData IntegrationsSQLPythonJavaScript+1

Difusión, centro de investigación y publicaciones de idiomas

2 roles

Digital Marketing Specialist & Data Analyst

Promoted

Mar 2016 – Jun 2022 · 6 yrs 3 mos

Design, implementation and optimization of multichannel marketing campaigns.
Management and optimization of PPC campaigns (Google Ads, Facebook Ads).
Reporting and data analysis (Data Studio, Jupyter Notebooks, Excel).
CRM administration and internal support to users in marketing and commercial departments.
Management and development of web projects .
Dialogue with suppliers (programmers, designers, analysts, etc.).

Multichannel MarketingPPC Campaign ManagementData ReportingCRM AdministrationDigital MarketingData Analytics

Digital Marketer

Oct 2009 – Mar 2016 · 6 yrs 5 mos

I managed websites created by third party providers (designers and developers) and coordinated their work for us.
I built several websites both dinamic (WordPress) and static (HTML, CSS, Javascript).
I managed our social media accounts and produced contents for all our digital media.
I was responsible for our email marketing and the growth and maintenance of our email lists.
I managed our dedicated web server: DNS, Apache, MySQL, etc.

Website ManagementSocial Media ManagementEmail MarketingDigital Marketing

Grup de recerca plural (universitat de barcelona)

Reasearch assistant

Jul 2008 – Jul 2009 · 1 yr · Barcelona Area, Spain

Used to treat and analyze research data.
Built and mainteined a Moodle based learning environment for internal use.
Built a website to communicate the research work we were doing.
Used to apply for funding and justify the expenses of research funds.

Data AnalysisWebsite Development

Escuela oficial de idiomas de vall d'hebron

Teacher of Spanish as Second Language (Internship)

Apr 2008 – May 2008 · 1 mo · Barcelona Area, Spain

I planned and taught two weeks of a Spanish course (B1 level).
I conducted class observations.
I evaluated my internship work with my tutor.

Smyth's of haddington road

Barman

Oct 2005 – Aug 2007 · 1 yr 10 mos · Dublin (Ireland)

I learnt how to pull beautiful pints of Guinness (the Irish people are very demanding regarding their pints) and other beverages.
I enourmously improved my English and I learnt how to engage in conversation with almost anyone.
I learnt how important it is to look after details and prepare the work in advance in a pub.