Jan 2022 – Present · 4 yrs 4 mos · Melbourne, Victoria, Australia

• I have lead the design and development of websites for professional service businesses, delivering scalable and maintainable front-end and back-end solutions. Managing the full development lifecycle from concept to deployment, with a focus on UI/UX, performance optimisation, and SEO. I have collaborated with clients to translate business requirements into functional web applications and enhancing their digital presence through tailored website solutions.
• Designed, developed, and maintained websites for professional service businesses in Melbourne.
• Contributed to landing page development for a national education provider’s course launch.
• Oversaw the entire development process, focusing on UI/UX design, performance optimisation, and long-term maintenance.

Jan 2020 – Jan 2022 · 2 yrs · Melbourne, Victoria, Australia

• I lead digital initiatives to improve website performance, drive more leads, increase user engagement, and marketing outcomes.
• I assisted to support the design and development of landing pages, optimising UI/UX, and implementing SEO strategies to enhance visibility. Working closely with stakeholders to align digital solutions with business goals.
• Managing website design, front-end development, and optimization using HTML, CSS, and JavaScript
• Implementing SEO best practices, performance enhancements, and accessibility improvements
• Collaborating with content creators and marketing teams to align web presence with brand strategy
• Analysing website traffic, conversion rates, and user behaviour to inform design and development decisions

Jan 2018 – Jan 2020 · 2 yrs · Melbourne, Victoria, Australia

• I managed and optimised digital marketing initiatives to drive engagement and enrolment for educational programs. I helped to develop and implement outreach strategies to attract prospective students, leveraging digital content and marketing automation. I also assisted in the creation and distribution of promotional materials, aligning messaging with brand objectives and audience insights.
• Collaborated with marketing and sales teams to develop targeted campaigns that increased student enrolment
• Created and assisted in managing email marketing campaigns using HTML & CSS, optimising for engagement and conversions
• Monitored and analysed campaign performance using Google Analytics, providing insights to refine marketing strategies
• Assisted in website content updates and landing page development to improve user experience and lead generation
• Engaged with prospective students through digital channels, driving interest in courses and enhancing brand presence

Jan 2015 – Jan 2017 · 2 yrs · Melbourne, Victoria, Australia · On-site

• Coordinated and executed marketing initiatives to enhance brand awareness and audience engagement. Managed digital campaigns, content creation, and website updates to support program outreach and lead generation. Assisted in implementing tracking and analytics tools to measure campaign effectiveness and inform strategic decisions.
• Supported the planning and execution of multi-channel marketing campaigns, including email, social media, and website content
• Managed website updates and landing page development, ensuring alignment with brand messaging and user experience best practices
• Conducted market research and competitor analysis to identify trends and optimise marketing strategies
• Assisted in the development of promotional materials and content creation for digital marketing efforts
• Monitored campaign performance using Google Analytics and provided insights for continuous improvement

Jan 2014 – Jan 2015 · 1 yr · Melbourne, Victoria, Australia

• Provided technical and operational support to optimise warehouse management and logistics systems. Assisted in system configuration, troubleshooting, and process documentation to streamline inventory tracking and product distribution. Supported internal teams by analysing operational data and recommending process improvements.
• Assisting in the implementation and optimisation of warehouse management software
• Providing basic technical troubleshooting for internal systems and logistics platforms
• Documenting workflows, training staff on system usage, and ensuring operational efficiency
• Collaborating with cross-functional teams to improve automation and data accuracy

Jan 2013 – Jan 2013 · 0 mo · Melbourne, Victoria, Australia · On-site

• Supported warehouse operations and IT-related functions by maintaining inventory tracking systems and optimizing distribution workflows. Provided system updates, troubleshooting support, and process improvements to enhance operational efficiency.
• Assisting in inventory management and optimising stock level tracking through digital tools
• Providing technical support and troubleshooting for warehouse management software
• Documenting operational workflows and training teams on best practices
• Collaborating with logistics teams to improve process automation and software utilisation