Sep 2025 – Present · 8 mos

May 2024 – Nov 2025 · 1 yr 6 mos · Remote

Aug 2023 – Apr 2024 · 8 mos · Remote

• Series A SaaS startup, focused on digital transformation, AI, and Automation, where I transitioned the team from
• SLG to PLG, overseeing all go-to-market (GTM) and marketing initiatives from product marketing to demand generation.

Dec 2022 – Present · 3 yrs 5 mos

• Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
• Made by and for women, insightful for all.

Jan 2021 – Aug 2023 · 2 yrs 7 mos

• Global website conversion optimization platform (SaaS), where I owned all marketing: product launches through
• brand and demand generation, while shifting from an SMB to mid-market/ enterprise (MME) audience.

Jun 2020 – Jan 2021 · 7 mos

Apr 2019 – Jan 2020 · 9 mos

• Boutique digital marketing agency, where I focused on expanding the agency’s B2B SMB prospect and client
• relationships within Financial Services, Healthcare, Higher Education, SaaS, and Retail.

Feb 2017 – Jan 2019 · 1 yr 11 mos

• Determined and managed comprehensive Marketing plan and annual budget
• Hired and developed marketing team across multiple offices and remote locations, with
• 100% team retention over 4 years
• Drove 40-70% revenue growth YoY with event marketing, paid advertising, partner marketing, inbound marketing, and thought leadership
• Worked closely with partners at Google, Facebook, Microsoft, and Apple, targeting enterprise and challenger brands, with a focus on e-commerce
• Led recruitment marketing efforts through social promotion and award wins like Ad Age #1 Best Place to Work, assisting in headcount growth from under 100 to over 500 and stellar retention rates
• Secured segment on The Today Show with Al Roker on "Millennial Misconceptions," resulting from Fortune #1 Workplace for Millennials award win
• Successfully led internal and external communications through private equity investment
• and 3 acquisitions within 12 months
• Elevated and expanded annual client event, driving over 50% attendance growth each year
• Worked with internal team and PR consultants to establish thought leadership and brand
• recognition with PR coverage, bylines, and multiple performance and culture award wins
• Launched AR (Analyst Relations) program with Forrester and eMarketer

Jan 2015 – Jan 2017 · 2 yrs

• Re-launched website with updated branding, messaging, content, and blog
• Launched blog and newsletter, with cross-channel SME content plan and calendar
• Transitioned email program from Emma to HubSpot, expanding marketing automation and analytics capabilities
• Managed annual events strategy – including sponsored, owned, and partner events
• Elite SEM is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Elite expertise spans Paid Search, SEO, Shopping & Feed, Display Advertising, Paid Social, Conversion Rate Optimization (CRO), and Analytics. Elite brings a unique business model to the market that ties account performance to account managers, and rewards our teams for continuous performance and satisfied clients with a share of company profits. Boasting unprecedented 94+% employee and client retention rates, our commitment to people and performance has cemented our position as one of the top digital marketing agencies in North America.
• Elite has won several prestigious industry awards and accolades for both our culture and performance including The Chair Award at 2017 US Drum Search Awards, Bing Independent Agency of the Year 2016, Ad Age’s 2015 Small Agency of the Year Award for Best Agency Culture, Entrepreneur’s 2015 #1 Top Company Culture, US Search Awards Best Agency (2013, 2014, 2015), Ad Age’s Top 25 US Search Agency, Fortune’s #12 Best Medium Workplace, Crain’s #1 Best Place to Work in NYC, Best Place to Work in San Francisco, Mashable’s #1 Top Tech Company, and Inc. #3 Place to Work.

Aug 2012 – Jan 2015 · 2 yrs 5 mos · New York, NY

• Reported directly to CMO, working closely with executives and sales team
• Grew the Marketing department from 2 employees to 10 in less than 2 years
• Oversaw a complex marketing automation software transition from Act-On to Marketo,
• along with all Salesforce integrations
• Led the (B2B) lead generation team within the Marketing Department
• Launched and ran the RealMatch blog and content marketing strategy
• Organized, promoted, and hosted monthly expert webinar series of 150+ attendees
• Managed email programs for 5 vertical markets: newsletters, targeted campaigns, nurtures
• Owned trade show and conference calendar, execution and performance – 10/yr
• Tested and managed new retargeting initiatives via Google, Bizo, Adroll
• RealMatch is the next generation in Recruitment Advertising Solutions. Whether your goal is to generate more revenue with recruitment advertising, increase site traffic, offer a valuable service to your members and community, operate an online job board, or a combination of all these and more—RealMatch has the solution that will help take your business to new heights.

May 2011 – Aug 2012 · 1 yr 3 mos · New York, NY

• Renovated and re-launched corporate MIG website
• Established and maintained relationships with Partners and joint marketing efforts
• Developed and launched all multi-touch campaigns
• Managed Marketing Department staff
• Oversaw outsourced resources as needed
• Produced newsletters, HTML e-mail blasts
• Implemented Google Adwords & Analytics
• Launched monthly MIG webinar (online) and seminar (in person) series
• MIG specializes in the implementation of financial and business management systems, helping customers streamline their processes and maximize productivity.

Mar 2011 – May 2011 · 2 mos · New York, NY

• Updated web content as necessary - SEO
• Established social networking platforms
• Organized group and corporate blogs
• Coordinated Social Media Optimization and Marketing (SMO/SMM)
• Developed and delivered periodic marketing campaigns

Jun 2007 – Mar 2011 · 3 yrs 9 mos

• Worked closely with office in Shanghai, China for various marketing and printing projects
• Managed first-ever international trade show sponsorship in China - coordinating from NYC, and overseeing in person
• Renovated and re-launched Allen Field website
• SEM - Maintained Google AdWords and other PPC accounts
• Established social media outlets – Facebook and Twitter accounts
• Organized the production of product catalogs and promotional literature
• Managed conceptual and editorial development of monthly e-newsletter
• Allen Field is the choice manufacturer of proprietary and custom-designed fittings for the Packaging, Woodworking and Textile Industries.

May 2006 – May 2007 · 1 yr

May 2006 – May 2007 · 1 yr · New York City Metropolitan Area

• Updated CRM files, corresponded with NEXT Financial Group and reviewed portfolios with owner
• Advised marketing plans to expand clientele through referrals, charities, and networking events

Feb 2004 – May 2004 · 3 mos

• Tommy Hilfiger Corporate

Jan 2004 – Jan 2007 · 3 yrs