Mar 2022 – May 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Oct 2021 – Feb 2022 · 4 mos · Bengaluru, Karnataka, India

Jul 2021 – Sep 2021 · 2 mos · Bengaluru, Karnataka, India

May 2021 – Jun 2021 · 1 mo · Bengaluru, Karnataka, India

Sep 2020 – May 2021 · 8 mos · Bengaluru, Karnataka, India

Jan 2019 – Dec 2019 · 11 mos

• I am a seasoned consumer insights professional leading primary research for multiple Fortune 500 Media, Tech and TV clients. With research conducted across multiple countries, I have expertise in several methodologies such as segmentations, ad effectiveness, market sizing, brand tracking, focus groups, content effectiveness and so on. I have managed one direct report, while also training and being involved in development of 4+ members of my team.
• My role involves end to end consultation with clients from problem identification, research design and execution and delivering actionable and concise insights. I also contribute significantly to business development activities such a proposal development, client communications, etc. for the team.

Sep 2016 – Jan 2019 · 2 yrs 4 mos

• Conducted studies with multiple clients within television and technology companies.
• Efficiently managed multiple research methodologies, with end to end management of research projects from questionnaire development, facilitating programming and proofing, statistical analysis, uncovering insights and creating and delivering client presentations. Also led multi-country studies for affluent audiences for clients.
• Research studies include brand tracking, advertising effectiveness, consumer satisfaction studies, content tests, UX tests.
• Successfully managed vendors and operations, managing costing and profitability of projects and ensured efficient planning to meet team and client goals.
• Actively engaged in business development, creation of proposals and management of costs for the growth of the division.

Jun 2016 – Sep 2016 · 3 mos

Jul 2013 – May 2015 · 1 yr 10 mos · Mumbai

• I was a part of the team responsible for development, planning and execution of media and marketing activities of the entire EuroKids Network of 900 Pre-Schools in Indian and international markets.
• Successfully executed media buying and planning, coordination with advertising agency and measurement of marketing performance of marketing campaigns for EuroKids (Pre-School Brand) and EuroSchool (K-12 Brand).
• Efficiently managed strategy implementation for brand presence on digital platforms and social media on day-to-day basis.
• Successfully conceptualized and executed “Franchisee Engagement Program” to establish and strengthen multiple communication touch-points between corporate and franchisees.
• Core member of cross-functional new product development team formed for recalibration of EuroKids Service Proposition.
• Effectively supervised the construct and execution of a nationwide market research study for new product development in EuroKids conducted by TNS Global.
• Oversaw the development of fresh marketing collateral and communication, and new product conceptualization and piloting as a part of the new product development team.
• Designed and conducted elementary marketing training for all existing franchisees, and as a part of the “Franchisee Orientation Program” for new franchisees.

May 2012 – Jun 2012 · 1 mo · Mumbai

• I was responsible for the development & deployment of strategies to retain and grow corporate clients in a prime geographical territory in Mumbai for ITC Grand Central.
• Successfully managed service requirements of over 100 companies in Mumbai such as Goldman Sachs, Jones Lang Lasalle, L’oreal, etc.
• Achieved and improved on historic performance of revenue from given set of clients.

Jun 2007 – Jun 2008 · 1 yr · Mumbai Area, India

• Rotaract Club of Mumbai Parleshwar is a club within the Rotary International District 3140. It prides itself on being one of the top 25 clubs in the district , and also conducts various projects such as Asha-The Joy of Giving, Spectrum - The Classical Dance Competition, and so on. It focuses on grooming of young potential professionals into successful individuals through exposure on all fronts to develop key skill sets.
• I had been a member of this prestigious club for 7 years, served on several board positions including Club President, Club Secretary and being a member of the Advisory Committee for the future leadership of the club.