Jasleen kaur

Creative Director

Delhi, India4 yrs experience

Key Highlights

Expert in crafting unique brand voices.
Proven track record in content strategy and marketing.
Strong background in D2C and wellness industries.

Stackforce AI infers this person is a Content Marketing Specialist with a focus on D2C and Wellness sectors.

Contact

Skills

Core Skills

Brand StrategyContent MarketingCopywritingBrand IdentityContent ManagementContent StrategyJournalismMarketingPublic Policy

Other Skills

Email MarketingCommunicationEditingInternet ContentDigital CopywritingCreativity SkillsCopy EditingBrandingCreative WritingDigital MarketingOnline CopyEnglishMarketing CopyCreative Content CreationTaglines

About

I write for brands that don’t want to sound like everyone else. Over the years, I’ve built voices, launched products, written scroll-stopping ads, and mapped out content strategies that don’t make people yawn. My work sits somewhere between brand, content, and performance part logic, part instinct, and a lot of figuring-it-out-till-it-works. Whether it’s a cheeky caption, a full-blown campaign, or a retention journey that actually retains, I enjoy making words do their job. I’ve mostly worked in the D2C, wellness, lifestyle space, the kind of brands that want to sell with story. Also: I read obsessively, indulge in far too much true crime, and strongly believe that good writing is about empathy first, aesthetics later.

Experience

4 yrs

Total Experience

8 mos

Average Tenure

Current Experience

Miscellaneous companies

Brand and Content Strategy

Mar 2025 – Present · 1 yr 2 mos · New Delhi, Delhi, India · Remote

Perfora

Content Strategist Manager

Mar 2024 – Mar 2025 · 1 yr · Gurugram, Haryana, India · On-site

Brand Strategy

Aba infotech private limited

Senior Content Writer

Aug 2023 – Mar 2024 · 7 mos · Gurugram, Haryana, India · On-site

Email MarketingCommunicationEditingInternet ContentDigital CopywritingContent Marketing+14

Idam house of brands

Content writer ecommerce

Dec 2022 – Jun 2023 · 6 mos · Gurugram, Haryana, India · On-site

Create CRM Content (App & Web Push)
CRM Flows, for ABC, View Abandoned, Replenishment content, IPL Flows, SMS's
Content Marketing like: Work on SEO Blogs, Quora questions, PDP Content, Ad copies
Planning and designing Content and Creatives

Brand IdentityTaglinesCommunicationSocial Media CommunicationsB2CTone of Voice+8

Sirona hygiene

Copywriter

Jul 2022 – Dec 2022 · 5 mos · Delhi, India · Hybrid

Produce content for the website and marketplace
Work on creating A+ listing for various portals
Copies for banners (Blinkit, Website, Swiggy, Nykaa etc)
Produce emailers
Create, web-push content and WhatsApp messages
PR content for the website
SEO optimised content for the website, marketplace etc.
Co-ordinate with the graphic artist and produce content.
Work on the content for the owner of the company.
Participate in CSR initiatives.
Produce Content which aligns with the company and its products.

Brand IdentityEmail MarketingSEO CopywritingTaglinesCommunicationWeb Content Writing+27

Rhysley

Content Writer

Dec 2021 – Apr 2022 · 4 mos · Delhi, India

Collaborate and communicate with writers, fashion designers and developers on creative direction and vision
Strategize fashion content based on Google Analytics data, geographical targeting and key-word planning

Brand IdentityEmail MarketingTaglinesCommunicationSocial Media CommunicationsPassionate about Work+18

Dkoding media

Freelance Writer

Dec 2021 – Mar 2022 · 3 mos · Delhi, India

Performed research on the assigned article.
Researched and Reported the most current and relevant news in the Entertainment industry.

TaglinesCommunicationPassionate about WorkB2CTone of VoiceEntertainment Industry+13

Woovly

Freelance content writer

Jun 2021 – Sep 2021 · 3 mos · Delhi, India

Worked with a team of content marketing strategists to create copy to promote clients' SEO, sales and aid in their thought-leadership goals
Edited and proofread content to ensure proper grammar, quality and consistency

TaglinesPassionate about WorkB2CTone of VoiceCreativity SkillsStrategy+6

Prones asia

News Writer

Sep 2020 – Dec 2021 · 1 yr 3 mos · Malaysia

Coordinated with subject matter experts for interviews and topic generation
Worked on news production for South-Asian countries through interweb scanning, social media monitoring, while also contributing to the website on various segments like entertainment, news, current events, weather etc.

Email MarketingTaglinesCommunicationPassionate about WorkB2CTone of Voice+10

Air force golden jubliee institute

Counselor

Aug 2017 – Dec 2017 · 4 mos · Delhi, India

Pegasus publications inc.

Book Reviewer

Jun 2017 – Jun 2019 · 2 yrs · Delhi, India

Passionate about WorkB2CEditingTone of VoiceCreativity SkillsStrategy+3

Office of member of parliament

Policy Research Intern

Oct 2015 – Dec 2015 · 2 mos · New Delhi, Delhi, India

Interned With Ex-BJP MLA (2015)
Aided Shri Tarun Vijay MP (Rajya Sabha) in South- Asian Policy Research, study the documents and tackle personal office matters

Public PolicyForeign Policy

Miscellaneous clients

Writer

Jul 2013 – Nov 2021 · 8 yrs 4 mos · Delhi, India

Wrote unique content for businesses within the legal, finance, healthcare, beauty, real estate, public sector, education and human resources industries
Worked with a team of content marketing strategists to create copy to promote clients' SEO, sales and aid in their thought-leadership goals
Edited and proofread content to ensure proper grammar, quality and consistency

TaglinesPassionate about WorkB2CTone of VoiceCreativity SkillsMarketing+8