Jun 2023 – Oct 2023 · 4 mos · Bengaluru, Karnataka, India

• Partnered with Mesa’s founding team to define and execute the brand and marketing strategy for the launch of its first cohort, positioning the school as a modern, aspirational business education brand.
• Created a comprehensive marketing and branding playbook that established Mesa’s identity, messaging architecture, and go-to-market framework forming the foundation for all future marketing efforts.
• Designed the channel and performance marketing roadmap, optimising acquisition funnels and digital touch points to attract and convert the first 60 students of the founding batch.
• Led brand development across creative, social, and web platforms, ensuring a cohesive and high-impact presence that enhanced credibility and recall among prospective students.
• Collaborated with internal leadership and external agencies to build scalable marketing systems, driving measurable improvements in brand visibility, engagement, and lead quality.

Sep 2021 – May 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Leading the digital brand initiatives including social media and influencer marketing charter for Meesho.
• Set up the Social Media function of Meesho resulting in community growth of 500% (making it the fastest growing IG community on Meta).
• Built Youtube strategy on localisation with regional influencers to generate 6 Lakh installs and 8 Lakh first order activations.
• Strategised and executed the biggest Festival viral campaigns of the year resulting in a PR AVE of 12.04 crores and a cumulative reach of 371.92 Mn.
• Tailored content and influencer strategy leading to increase in engagement by +780.06% on Instagram and by +2.5K% on Facebook in comparison to 2021, making Meesho the most engaging e-commerce brand on social media

Oct 2020 – Sep 2021 · 11 mos · India

• Built the brand identity and increased brand awareness across social, digital and content marketing channels
• Got 75% customers back on the platform through effective crisis communication strategy on digital and social media

Jul 2018 – Apr 2020 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Spearheaded Brand Communication for Max Fashion India across all digital and social media channels
• Created a Viral Women’s Day campaign in 2019 which received 46 million views across social media platforms and organic coverage in Buzzfeed and ET Brand Equity
• Delivered 31% incremental traffic & 540%+ increase in YouTube subscribers through the Women’s Day 2019 campaign
• Led the brand to garner highest number of fans and subscribers among competitors through effective social media marketing campaigns across Facebook, Instagram and Youtube
• Strategised the annual marketing efforts and increased the social media led online traffic by 5% and conversions by 2.89%
• Increased the store footfall through digital efforts by 2%

Nov 2016 – Jul 2018 · 1 yr 8 mos · Bengaluru Area, India

• Managed all the social media channels, thereby increasing brand awareness. Created and handled a complete strategy and content calendar in accordance with our brand voice. Thus, the followers and engagement rate with social media was increased by 40%.
• Strategised the digital brand efforts which delivered a total cumulative reach of 150 Cr with CPR 0.13 and CPE @ 0.67
• The Marketing efforts towards Ecom resulted in a total revenue of 130 Cr with CPT@ 370

Jan 2015 – Oct 2016 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Managed end to end digital and social media marketing campaigns for Myntra brands - Anouk, Dressberry, Mast & Harbour, Roadster and two other clients- Sterling Holidays and Amante
• Devised media, social media and content strategy for each of the brands to build reach, awareness, conversations and transactions
• Spearheaded a successful 360 degree launch of the All About You From Deepika Padukone. The launch was a mix of many first-time initiatives. The brand registered a sale of 30 lakhs within 24 hours of the launch

Aug 2012 – Jul 2013 · 11 mos · PAN India

• Conceptualised digital campaigns for various initiatives of CRY that help build brand awareness and support marketing activities
• Managed day-to-day operations including conceptualizing the social content calendar, coordinating with the team, writing editorial copy and planning contests
• Monitored effective benchmarks for measuring the impact of social media programs, and analysed, reviewed, and reported on the effectiveness of campaigns

Nov 2010 – Jan 2015 · 4 yrs 2 mos · Gurugram, Haryana, India

• Built and enhanced digital presence of key client in India & Asia Pacific Region (5 countries) by creating engaged online communities
• Ideate, design and execute social media specific campaigns like Contest sites/Facebook campaigns to help build brand awareness and engage target audience

Nov 2009 – Oct 2010 · 11 mos · Greater Delhi Area

• Planned and executed the content for the collaterals and websites for 71 Commonwealth Games Associations.