J

Jaswinder Singh

Director of Engineering

Seattle, Washington, United States22 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved $50M+ margin lift in first year at Nordstrom
  • Led multiple high-impact teams at Amazon and Expedia
  • Expert in driving product strategy and agile engineering culture
Stackforce AI infers this person is a SaaS and Retail technology leader with extensive experience in product development and engineering management.

Contact

Skills

Core Skills

Product StrategyLeadershipProduct DevelopmentSoftware Project ManagementSoftware Development

Other Skills

AWSAgile MethodologiesBusiness StrategyC++Cloud ComputingCommunicationCore JavaCross-functional Team LeadershipDatabasesDistributed SystemsEngineering ManagementHigh-volume Events ManagementJavaMachine LearningManagement

About

Experienced Software Engineering Executive with 19+ Years of Leading High-Impact Teams I am a seasoned software engineering leader with a track record of guiding large, cross-functional teams to deliver innovative, scalable solutions that align with business goals. My focus is on building strong partnerships, driving product strategy, and fostering an agile engineering culture grounded in high standards. Director of Software Engineering at Nordstrom At Nordstrom, I lead a team of over 75 engineers responsible for the product vision, roadmap, and delivery of in-season pricing functions across all channels. I’ve reorganized the team into specialized functional areas, established efficient processes, and implemented solutions that have significantly contributed to profitability—achieving a $50M+ margin lift in the first year—and met critical inventory sell-through targets. My leadership is rooted in collaboration and delivering solutions that enhance both business outcomes and customer experience. Senior Software Development Manager at Amazon At Amazon, I managed multiple engineering teams within Alexa Automation, delivering key projects such as integrating Fire TV with Alexa automation and enabling voice-controlled automation. My team also launched new Amazon-wide APIs and services, along with international features, including Spanish on amazon.com and Hindi on amazon.in. Academic Background and Expertise I hold a Bachelor of Technology in Computer Science & Engineering and an MBA from the University of Illinois at Urbana-Champaign. My expertise covers the full software development life cycle, from coding standards and code reviews to source control, build processes, testing, and live-site operations. I am skilled in hiring, mentoring, and leading high-performing teams, ensuring that both the technical and business aspects of projects are effectively managed and delivered.

Experience

22 yrs 4 mos
Total Experience
4 yrs 5 mos
Average Tenure
5 yrs 1 mo
Current Experience

Nordstrom

Director of Software Engineering

May 2021Present · 5 yrs 1 mo · Seattle, Washington, United States

  • As Director of Software Engineering at Nordstrom, I lead a 75+ Price Engineering organization in the development and delivery of in-season pricing functions across all channels. I have a strong track record of driving product vision and strategy, managing high-performing engineering teams, and delivering results that drive profitability and enhance the customer experience. Under my leadership, my team has successfully restructured the organization, established operational excellence processes, and achieved a margin lift of over $xx million in year 1 while meeting inventory sell-through goals. I oversee the development of key pricing solutions such as Price Optimization, Promotions, Markdowns, High-volume Events Management, and a runtime pricing engine, utilizing technologies such as Java and AWS. My team operates across the US, Canada, Ukraine, and India, collaborating with cross-functional teams to deliver innovative and scalable solutions.
Cloud ComputingProduct DevelopmentMachine LearningSoftware Project ManagementLeadershipStrategic Communications+6

Amazon

2 roles

Sr. Manager, Alexa (Alexa Routines & Automation, Privacy)

Dec 2018May 2021 · 2 yrs 5 mos

  • Built a brand-new 25+ member team focused on Alexa’s customers in the Americas region. Additionally, took over engineering teams responsible for high visibility and critical Alexa privacy products
  • Launched Alexa ‘Routines via voice’ product – enabling Alexa customers to automate actions via voice commands. After taking over the project, I helped come up with alternate timelines, influenced NLU partner teams to accept our solution, helped TPM track milestones with the partner ER teams, allocated resources as appropriate, and dived deep where required to deliver the functionality
  • Integrated Fire TV with Alexa Routines, giving customers to ability to automate and control Fire TV actions via Alexa
  • Led unification program to standardize voice publishing API across Alexa orchestration engine – and then giving customers a clean view into their voice commands to Alexa. This required my team to align multiple Alexa VPs.
  • Shipped high visibility cross-org Alexa privacy features, including auto deletion of customer voice recordings, announced by the Alexa SVP at the Alexa devices launch event
  • Helped design team processes, daily design review mechanism and org wide operational readiness review mechanism
  • Created Alexa Americas feature roadmap, managing various international team stakeholders such as country managers, product managers and other international technology leaders
Cloud ComputingCross-functional Team LeadershipProduct DevelopmentMachine LearningSoftware Project ManagementAgile Methodologies+13

Sr. Software Development Manager, International Technology

Feb 2017Jan 2019 · 1 yr 11 mos

  • Developed and launched new Amazon-wide APIs and web services to understand language and currency preference of Amazon's international customers - enabling native experience worldwide. Shipped multi-team feature enabling Amazon to list products in international languages in external search engines
  • Launched Spanish on amazon.com, Czech on amazon.de, Hindi on amazon.in, Amazon Global Store (International Shopping and Shipping) among other international features
  • Merged Seattle and Vancouver platform teams, reducing redundancies
  • Managed career development for software engineers and technical program managers – including promotions into manager role, and lateral moves. Conducted over 100 interviews in the first year to build high performing team of engineers
Cloud ComputingCross-functional Team LeadershipProduct DevelopmentSoftware Project ManagementAgile MethodologiesDatabases+11

Expedia, inc.

Sr. Manager

Jan 2014Jan 2017 · 3 yrs · Greater Seattle Area

  • SR. MANAGER, PRICING OPTIMIZATION
  • Managed Expedia’s Core Hotel Pricing Engine project, as part of company-wide initiative to modernize lodging stack. Working with cross-teams in Expedia – Supply, Platform, Domain and Brands, with a goal of providing the very best prices to the traveler while honoring supplier intent, at a scale of millions of transactions per minute.
  • Led MRP Deal program to offer lowest rates and best availability for longer duration stays
  • Led integrating Orbitz lodging inventory with Expedia platform
  • Led the Price Optimization program – that provides dynamic pricing based on traveler’s profile. Understood scope of the program, created roadmap, documented specifications, wrote user stories and drove the team to project delivery. Successfully enabled the feature in production via A/B experimentation.
  • Designed and executed strategy around pivoting Expedia.com’s and Hotels.com’s legacy traffic to new distributed platform.
Strategic PlanningCloud ComputingCross-functional Team LeadershipPrice OptimizationProduct DevelopmentSoftware Project Management+12

Boeing

Engineering Leader

Jan 2007Jan 2014 · 7 yrs · Greater Seattle Area

  • Managed and led software development programs for the airline customers. Recipient of multiple awards, recognizing exceptional performance.
  • SOFTWARE DEVELOPMENT MANAGER AND PRODUCT OWNER, EPLANE CAM
  • Managed overall software design, development, quality assurance and integration efforts
  • Led cross functional teams to successfully deliver complex functions for managing airline custom applications, used for their entire aircraft fleet
  • Designed a new automation testing quality framework, cutting post-release customer reported issues over by 60%
  • Increased customer approval score to 4.8/5 by improving system design of data delivery mechanism and airline device customization
  • Strong agile experience, running teams using scrums and Kanban for software development
  • Responsible for risk management, budgeting, integrated scheduling and reporting project status to senior management
  • SR. TECHNICAL PRODUCT MANAGER, ENTERPRISE MESSAGING SERVICE
  • Conceptualized and designed the Boeing Messaging Service, integrating three distributed application systems – an onboard airplane system, an airline hosted system and a Boeing hosted system. Led cross functional teams of developers, testers and deployment engineers, resulting in successful releases at Singapore Airlines and British Airways. Designed the interface for airline application developers to integrate with the messaging service
  • DEVELOPMENT LEAD, ELECTRONIC LOGBOOK
  • SR. SOFTWARE DEVELOPER, DEVELOPMENT LEAD, NETWORK FILE SERVER OS DEVELOPMENT
  • Led business layer development of a complex system comprising of five integrated applications
  • Designed a signature validation mechanism for airline crew, eliminating the need for transit and storage paper signatures off the airplane before departure – leading to 15% improvement in gate turnaround time
  • Led development of customized Linux kernel powering cabin applications on airline fleet
Cloud ComputingCross-functional Team LeadershipUnixJavaManagementSQL+11

Reynolds & reynolds

Sr. Software Engineer

Jan 2004Jan 2007 · 3 yrs · Dayton, Ohio Area

SQLSoftware Project ManagementDatabasesSolution ArchitectureRequirements AnalysisCore Java+1

Anz

Software Development Intern

Jan 2003Jan 2003 · 0 mo · New Delhi Area, India

  • C++, SWIFT, SQL
SQLAgile MethodologiesC++Software Development

Education

University of Illinois Urbana-Champaign

Master of Business Administration (M.B.A.)

Punjabi University

Bachelor of Science (BS) — Computer Science & Engineering

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