Oct 2024 – Mar 2025 · 5 mos · Bangalore Urban, Karnataka, India · On-site

• At Drife, I lead design as VP of Product Design, UX, Research, and Content, driving the end-to-end user experience across our ride-hailing platform and Web3 initiative, Defix. From reimagining Drife’s UX and building a scalable design system to crafting seamless, user-friendly flows for Defix, I work hands-on to deliver intuitive, impactful, and future-ready digital experiences that balance user needs with business goals.

Feb 2022 – Aug 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India · On-site

• At Connect and Heal, I led the end-to-end redesign of our healthcare platform, making it more scalable, intuitive, and built for both enterprise clients and retail users.
• As Head of Design, I built and mentored a team of product designers and researchers, introduced a structured design process, and aligned every experience with real user needs. From appointment scheduling and service access to viewing health reports, we reimagined how users engage with healthcare in a fast-paced, digital-first world.
• Partnering across engineering, business, and product teams, I championed a design strategy rooted in simplicity and impact. I also led the initiative of a robust design system to unify UI patterns, streamline collaboration, and scale faster across web and mobile platforms.
• Key Wins:
• Revamped the platform for better usability and brand trust
• Launched the Smart Health Report, simplifying complex health data
• Reworked booking and consultation flow for speed and clarity
• Established a flexible design system to drive consistency and reduce dev cycles
• Introduced user engagement ideas like bite-sized content and videos
• Impact:
• +172% Daily Active Users
• 50% faster consultation bookings
• 20% reduction in front-end dev time due to better design-dev handoff
• This experience reflects how I lead with clarity, scale with systems, and always keep the human at the center of healthcare innovation.

Apr 2020 – Jan 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

• I led the Product Design and Research teams at this Indonesian healthcare organization, creating scalable and well-considered user experiences for services like teleconsultations, medication delivery, lab testing, and immunizations—particularly during the COVID-19 pandemic.
• My Position:
• Design Leadership: Oversaw interdisciplinary research and design projects, developing user-centered healthcare experiences for the Indonesian market.
• Strategic Contributor: Worked together with marketing and product leaders to make sure that design results matched user requirements and company objectives.
• End-to-End Execution: Oversaw the whole design process, including wireframes, prototypes, visual design, and implementation, all the while maintaining usability and accessibility.
• User Research: Collaborated with a research team to identify usability problems and behavioral trends, converting findings into significant UX choices.
• System Thinking: Created and expanded a design system that decreased front-end development time and provided platform uniformity.
• UX Writing: Promoted lucid, sympathetic, and culturally appropriate UX text to confidently lead users through crucial healthcare processes including test findings, consultation appointments, and symptom input.
• My ability to lead holistic product design—where interaction, behavior, content, and images all combine to create meaningful healthcare experiences—was strengthened by my role.

Apr 2019 – Apr 2020 · 1 yr · Bengaluru, Karnataka, India · On-site

• At this health-tech firm, I spearheaded the development of a next-generation Electronic Medical Records (EMR) platform that allows clinicians to effortlessly transition from paper to digital workflows. The technology included a type-free interface and clever automation, allowing doctors to create accurate prescriptions within 30-45 seconds—among the fastest in the business.
• My Role and Achievements:
• Design Leadership: Led the Product Design and Research teams, establishing a high standard for intuitive, efficient, and clinically relevant user experiences customized to Indian doctors.
• Strategic Collaboration: Helped shape both product and marketing strategies, ensuring design direction supported business objectives such as faster adoption, higher retention, and simplicity of onboarding.
• End-to-End Ownership: Managed the whole design process, from user flows, wireframes, and interactive prototypes to polished UI implementation, resulting in a cohesive and scalable EMR experience.
• Research-Driven Innovation: Conducted extensive user behavior studies and in-clinic observations to uncover crucial insights about doctor-patient interaction time, documentation bottlenecks, and UX dropoffs. These insights have a direct impact on user experience flows and design priorities.
• Cross-Platform Consistency: Created a responsive, uniform design framework that provided a seamless experience across online, mobile, and tablet interfaces—essential for adoption in a variety of healthcare contexts.
• Key outcomes include
• 4500+ active doctors.
• 68% increase in everyday usage.
• Introduced one essential feature for quicker prescription generation.
• This role honed my ability to integrate creative thinking, clinical empathy, and system-level execution to create digital solutions that significantly improve care delivery.

Sep 2016 – Dec 2019 · 3 yrs 3 mos · Gurgaon, India · On-site

• At MobiKwik, a renowned Indian fintech platform, I helped shape the user experience during a key period of financial transformation known as the demonetization era. As a Design Leader, I was in charge of creating product and marketing designs across various verticals, enabling millions of consumers to access digital financial services smoothly.
• My Role and Achievements:
• Leadership in Product and Marketing Design: I established and led a cross-functional design team that supported both product innovation and brand-led communication. From user journeys to in-app advertisements, we ensured that all touchpoints were consistent in tone, usability, and trustworthiness.
• Feature Development in a Rapidly Growing Fintech Ecosystem:
• Designed and deployed micro-insurance, digital lending services, and gold investment flows, assuring ease of use and clarity for new customers.
• Led UPI onboarding and transaction experience, making it easier for new digital payment consumers.
• Developed a specific merchant app during demonetization to assist local retailers in accepting digital payments.
• Collaborated with the product and growth teams to align UX with goals such as conversion and retention; implemented a spending tracker to increase engagement.
• Developed a scalable design system to ensure consistency across platforms while lowering design and development time.
• Key outcomes:
• 56% increase in service discoverability.
• 22% increase in successful transactions.
• Increased merchant adoption of the platform amid demonetization
• Reduced front-end development time using a consistent design strategy.
• This experience improved my ability to lead design in high-stakes, fast-paced contexts by combining UX clarity, product thinking, and market response to achieve real-world effects.

Feb 2016 – Aug 2016 · 6 mos · Dubai

Sep 2014 – Nov 2015 · 1 yr 2 mos · Okhla industrial area · On-site

• Snapdeal was one of the largest online marketplaces in India in 2015.
• As the Head of Mobile product design at Snapdeal, I was instrumental in improving the user experience on both the web and mobile platforms. Within six months, I successfully developed and managed an 18-person product design and research team, resulting in a high-performing usability lab for continuing testing and research. I worked collaboratively with cross-functional teams, including product managers, engineers, and developers, to brainstorm, create, and validate creative product solutions. This collaboration resulted in a full redesign of important elements such as interactive charts, improved interface designs, and overall increased performance, which directly contributed to a 15% DAU increase within the first month following the redesign.
• Key Highlights
• Created Snapdeal's initial mobile app experience, leading to a 22% increase in DAU and 8% more transactions.
• Coordinated the UI/UX design for web and mobile platforms, resulting in a 7% increase in transactions.
• Within the first month after the revamp, we saw a 15% increase in DAU.
• Featured at Google events for adopting Material Design, which established an industry standard.
• Notably, my efforts were recognized at Google events, where Snapdeal was highlighted for its use of Material Design, which established a standard for the industry in terms of mobile app design. Throughout this journey, I was always focused on increasing customer pleasure, optimizing the interface, and providing a seamless and engaging user experience.

Oct 2012 – Jul 2015 · 2 yrs 9 mos

• Heading the UX/UI and design team and work on WAP and mobile applications.

May 2009 – Sep 2012 · 3 yrs 4 mos · Gurugram, Haryana, India · On-site

• Team Leadership: Directed and guided a small, tightly-knit team comprising three designers, ensuring their alignment with project goals, timelines, and creative vision.
• Branding Initiatives: Spearheaded the creation and development of the branding and logo design specifically tailored for Goibibo. This involved conceptualisation, ideation, and refining the visual identity to reflect the brand's essence and resonate with its target audience.
• Product and Marketing Design Management: Oversaw and managed the holistic journey of product and marketing design experiences. 

This involved strategising, conceptualising, and executing design initiatives across various touchpoints to enhance user engagement, usability, and brand visibility. The focus remained on aligning design solutions with Goibibo's overarching objectives and market demands..

Jun 2008 – Apr 2009 · 10 mos

• worked here as Asst. Manager Design

May 2007 – Jun 2008 · 1 yr 1 mo

• web site UI development for Web and Desktop Applications

Sep 2006 – Jun 2007 · 9 mos

• I Was In Indian Express As Sr. UI Developer

Sep 2005 – Aug 2006 · 11 mos

• i have started my career form here as a Jr. Web Designer in 2005.