Jaya Chaahar — Co-Founder

I’m an ex-gaming founder, now shaping India’s next wave of lifestyle & performance brand – DNINE. Previously, as the founder of TFG, I scaled the platform to 1 million users within just one year — fully bootstrapped. In a tough regulatory environment, we achieved 95% YOY growth, sustained a 60% lower customer acquisition cost, and built a superior lifetime value model. I also led the development of a highly scalable product from scratch, leveraging cutting-edge technologies with a brand-new team that had no prior gaming industry experience. Today, my focus is on DNINE, a digital-first consumer brand that blends sports, lifestyle, and performance. At DNINE, I lead everything online — from e-commerce and growth to digital storytelling and community building. My entrepreneurial journey has given me a front-row seat to the challenges and opportunities of building in India’s evolving startup ecosystem — from navigating regulation to driving consumer trust. I’m passionate about brand-building, digital strategy, and creating products that resonate with India’s youth and athletes. Alongside DNINE, I also speak and write on entrepreneurship, regulation vs. innovation, and the future of consumer brands in India.

Stackforce AI infers this person is a B2C entrepreneur with expertise in lifestyle and performance brand development.

Location: Delhi, India

Experience: 7 yrs 1 mo