Jaya Shankari

Product Marketing Manager

Bengaluru, Karnataka, India10 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in go-to-market strategies for SaaS products.
Proven track record in user engagement and retention.
Skilled in cross-functional team collaboration.

Stackforce AI infers this person is a SaaS Product Marketing Specialist with expertise in user engagement and go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct PositioningContent MarketingSeo

Other Skills

App Store OptimizationB2C MarketingBrand AwarenessBrand Positioning StrategiesCompetitive AnalysisContent Management Systems (CMS)Cross-functional Team CoordinationCustomer Relationship Management (CRM)Customer SupportDrupalEmail CampaigningEmail MarketingGoogle AnalyticsHTML BasicsLead Generation

About

Being a product marketer in a SaaS company means knowing the product, the users, and the target market. As a product marketer for an online software application I've handled the GTM strategy for several product and feature releases, product positioning, SEO, mobile store optimization, CRO, user education and interaction, social media presence, and more. On a daily basis I've worked with cross functional teams involving development, design, management, sales, PR (even the QA team! :D). Otherwise, a fun-loving introvert, a biryani-lover, and a cat person!

Experience

10 yrs 11 mos

Total Experience

4 yrs 3 mos

Average Tenure

2 yrs 5 mos

Current Experience

Salesforce

Product Marketing Manager

Jan 2024 – Present · 2 yrs 5 mos

Zoho

2 roles

Lead Product Marketer

Promoted

Jun 2016 – Jan 2024 · 7 yrs 7 mos

Handled the complete go-to-market strategies for the Zoho Sheet web and mobile apps' version and feature launches, coordinating with cross-functional teams.
Worked on the product positioning, product messaging, and user onboarding to improve user acquisition and retention.
Interacted with users for testimonials and worked on product demos for potential customers.

Go-to-market StrategyProduct PositioningUser OnboardingCross-functional Team Coordination

Product Marketer

Jun 2016 – Feb 2022 · 5 yrs 8 mos

Worked as a Content Writer for a B2C software product, contributing to the product UX and content marketing. Gradually, I learned and managed various areas of inbound marketing including SEO, email marketing, lead generation, user data analysis, etc., as the product marketer.
Launched the mobile apps of the product and accomplished a notable increase in the impressions and eventually the app downloads as a result of App Store Optimization for both iOS and Android.
Conducted monthly live webinars for remote users with 300 registrations and ~36% attendance.
Exhibited the product at India Mobile Congress, 2018, South Asia’s largest digital technology forum along with a team of 3 developers. Demonstrated the product to hundreds of visitors, generated leads with ~5% conversion.

Content MarketingSEOEmail MarketingLead GenerationUser Data AnalysisApp Store Optimization+1

Student journalist council

Editor In Chief

Feb 2015 – Jan 2016 · 11 mos · GCT, Coimbatore

Joined as a writer and reporter in 2014, and later led a team of writers, reporters, graphic designers, and photographers to prepare and publish journals from scratch.
Handled financial statements and budget for print, issue, advertising, distribution, and events.
Planned and managed the events for World Photography Day.
Streamlined the frequency of social interaction on our Facebook page.