May 2024 – Oct 2024 · 5 mos · Hybrid

• Independent consultant working directly with founders to drive revenue growth for startups through
• B2B/B2C digital marketing, automation, ABM, and MQL-to-SQL optimization, with experience not
• detailed in the resume below at Cureka (e-commerce healthcare products), Neoshea (e-commerce
• skincare and wellness), Favhiker (travel app user acquisition), Delnie (B2B tech sales), Baytech (B2B
• software solutions), GT Holidays (travel and tourism services), and CBEMG (business management
• consulting).
• Delnie Innovation Lab - FAVHIKER APP - Director
• Managed all marketing activities for Delnie, overseeing campaigns for clients
• and in-house products to drive brand awareness and growth.
• Account-managed key clients including Neoshea and Acceron, ensuring
• successful campaign execution and client satisfaction.
• Delivered multiple projects end-to-end by analyzing consumer requirements,
• coordinating teams, and meeting project goals efficiently.
• Participated in investor meetings and sales pitch calls, presenting strategies
• to persuade prospective clients and secure partnerships.
• Curekha Ecomm - Digital Marketing Consultant
• Built and trained a marketing team for Curekha, establishing streamlined
• processes to enhance efficiency and campaign execution.
• Boosted monthly sales from 6K to 12K by optimizing marketing strategies
• and driving revenue growth.
• Developed a consumer acquisition strategy, activating new channels
• including WhatsApp, email, tele-sales, and Meta to expand reach and
• engagement.
• Baytech (Software Company) - COO
• Rebuilt the team based on skills to create a strong revenue source,
• delivering a robust strategy and plan for the organization.
• Drove sales & onboarded clients like Idynamics, CBEMG, BitsNpixs, and
• Marephraem.
• Developed an AOP and strategic plan, outlining products and services based
• on resource strengths, demand, and cash flow.

Oct 2023 – May 2024 · 7 mos · Chennai, Tamil Nadu, India · On-site

• 1. ProHealth Digital Marketing: Responsible for all digital marketing activities, leading a team of 4 marketers, reducing CAC by 60%, and achieving business goals.
• 2. Stakeholder Management: Effectively managed relationships with top Apollo promoters, enhancing stakeholder engagement and support.
• 3. CEO Presentation Support: Created impactful presentations for high-stakes meetings and international client collaborations.
• 4. Stakeholder Management: Managed relationships with top Apollo promoters, enhancing stakeholder engagement.
• 5. Health Check Packages Launch: Developed and launched Pediatric & Geriatric health check packages with a precise performance marketing strategy for market expansion.
• 6. Audience Segmentation: Created and executed retention/retargeting campaigns, increasing conversion rates by 22%.

Dec 2021 – Nov 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India

• 1. Co-owned and managed the P&L for the PCS Business, resulting in increased revenue growth and profitability.
• 2. Successfully grew new specialties such as Ortho, Hair transplant, and IVF organically, driving business expansion.
• 3. Took ownership of lead quality and sales conversion across specialities and ailments, leading to increased sales and revenue.
• 4. Aligned Sales, Category, and Ops teams for weekly and monthly targets based on business requirements, optimizing business operations.
• 5. Monetized OPD Business through paid channels, driving revenue growth and increasing profitability.
• 6. Increased the profitability of the insurance business, leveraging my expertise in business growth and financial management.
• 7. Identified and prioritized marketing requirements, aligned them with the Business, category, product, analytics, and sales team, driving business growth.
• 8. Launched PDC Business, increased demand for the respective clinics, and successfully managed business expansion.

Oct 2019 – Jan 2022 · 2 yrs 3 mos · On-site

• 1. Managed all paid channels for UrbanPro including SEM, SMM, Display Marketing, Re-marketing, Dynamic Re-Marketing & Native Ads
• 2. Oversaw marketing funds and allocated them to specific campaigns & channels to achieve better ROI
• 3. Collaborated with Product and Tech teams to implement Tag, Triggers, Landing pages & other tech requirements to improve Marketing Performance
• 4. Maintained the Mix for all verticals & categories and improved YOY rate for all of them.

Feb 2019 – Sep 2019 · 7 mos · On-site

• 1. Experiment with different types of Ads or Channels-Learn, Execute, Measure & Scale or Kill
• 2. Work closely with Product and Tech team to implement Tag, Triggers, Landing pages & other tech
• the requirement to improve Marketing Performance
• 3. Regular Meeting with Sales and Business Team to understand the customer needs & organization needs
• 4. To take care of Content & Creative for Social Media Channels like Facebook, Instagram & others
• 5. Promoting Brand on Social Media and Content Channels
• 6. To work closely with SEO & Content team to improve the overall marketing performance

Aug 2018 – Feb 2019 · 6 mos · Chennai Area, India

Feb 2017 – Aug 2018 · 1 yr 6 mos · Bengaluru Area, India

• Building Community
• Increasing Engagement & Reach
• Creating Ideations

Jun 2015 – Nov 2016 · 1 yr 5 mos · Nagercoil Area, India

• Worked on adhoc tasks on daily basis
• Analyzing the business requirements and reporting.
• Create Validation report on daily and monthly basis.
• Analyzing data and retrieving data based on the requirements