Jeff Smith

CEO

Auckland, Auckland, New Zealand24 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Strategic leader in data and technology integration.
Advocate for data storytelling and privacy by design.
NZ CIO50 Winner 2023 for outstanding leadership.

Stackforce AI infers this person is a Logistics and Business Intelligence leader with expertise in data-driven decision making.

Contact

jeff.smith@nzcouriers.co.nz LinkedIn

Skills

Core Skills

Business IntelligenceData IntegrationProject ManagementEcommerce StrategyLogistics ManagementSupply Chain OperationsTransport ManagementOperations Management

Other Skills

Accounts PayableAccounts ReceivableAdministrationAir FreightBusiness Process MappingBusiness StrategyCarbon FootprintingChange ManagementCold Chain ComplianceCompliance ManagementCouriersCustomer IntegrationCustomer ServiceData AnalysisData Storytelling

About

Strategic data and technology leader with deep expertise in business intelligence, digital integration, and supply chain. I'm passionate about leadership in data, with a strong internal compass, I understand both the machinery of a business and the messaging that holds it together. I thrive at the intersection of insight, strategy, and leadership, and lead high-performing teams to deliver measurable impact where data meets operations. Currently serving on the Executive Leadership Team at New Zealand Couriers, I lead the Customer Integration and Business Intelligence functions, which drive revenue platforms and data informed decisions across Freightways (NZX & ASX: FRW) business units in New Zealand and Australia. I’m a strong advocate for data storytelling, privacy by design, and the human side of digital transformation. My leadership style is pragmatic, strategic, delivery-focused, and people-first. - NZ CIO50 Winner 2023 – CIO Awards by Foundry/Cio.com https://www.cio.com/awardee/656376/jeff-smith.html - Open to public speaking and podcast opportunities - Guest on the “Keeping Up with Data” Podcast https://open.spotify.com/episode/31G1MY0EeIkZmGOF0s7lk4?si=54fbf39c950745c8

Experience

24 yrs 3 mos

Total Experience

4 yrs

Average Tenure

8 yrs 3 mos

Current Experience

New zealand couriers

National Data & Analytics Manager

Mar 2018 – Present · 8 yrs 3 mos · Auckland, New Zealand

Senior Executive - Customer Integration & Business Intelligence
New Zealand Couriers / Freightways (NZX & ASX: FRW)
I lead the Customer Integration (CI) and Business Intelligence (BI) functions, driving operational performance through data-informed decision making with PowerBI, and revenue-critical system oversight.
I’m responsible for the strategy, governance, and delivery of all courier label printing and revenue platforms across NZ Couriers, as well as business intelligence reporting used by over 250 users nationwide. This includes championing data storytelling, adoption, and insight generation.
Key Responsibilities:
Ownership of all revenue/label printing platforms across NZ Couriers
Leading Business Intelligence strategy and operations across 9 group companies (ANZ)
Chair of the Freightways BI Centre of Excellence (CoE)
Member of the NZ Couriers Executive Leadership Team (ELT)
Appointed Privacy Officer for NZ Couriers
Team of 10 with 6 direct reports across two Freightways companies

Business IntelligenceData StorytellingCustomer IntegrationPowerBIData Integration

Bidfood nz

Project Manager (Global e-Commerce)

May 2017 – Mar 2018 · 10 mos · Auckland, New Zealand

Led the international rollout of MyBidfood, a B2B eCommerce platform (web and app), to new global markets within the Bidfood Group.
Successfully managed cross-functional and cross-border delivery of digital ordering platforms to:
Bidfood Chile
Bidfood Belgium (Bidfood Langens & Bidfood Makady)
Crown Food Group (South Africa)
Responsibilities included stakeholder management across language and time zones, localisation of the product to meet market needs, go-live support, and ongoing platform adoption and training initiatives.

Project ManagementeCommerceStakeholder ManagementeCommerce Strategy

The martin-brower company, l.l.c.

New Zealand Transport Manager

Aug 2016 – Apr 2017 · 8 mos · Auckland, New Zealand

Led nationwide transport operations for Martin-Brower NZ, the exclusive third-party logistics (3PL) provider for all McDonald’s restaurants across New Zealand.
Martin-Brower is a global leader in end-to-end supply chain solutions for the quick-service restaurant industry, known for its rigorous food safety standards, complex cold chain operations, and just-in-time delivery model.
Responsible for the safe, compliant, and on-time delivery of dry, chilled, and frozen food products, while managing fleet performance, logistics partners, and cost efficiency within a time-critical, temperature-sensitive environment.
Key focus areas included:
Transport strategy and execution across all regions
Cold chain compliance and food safety standards
National carrier and fleet vendor management
KPI reporting, service level performance, and cost control

Logistics ManagementFleet ManagementCold Chain ComplianceSupply Chain Operations

Woolworths new zealand

2 roles

Transport Operations Manager

Feb 2016 – Aug 2016 · 6 mos

Secondment role leading 24/7 transport operations between Countdown’s Upper North Island Distribution Centre (ARDC) and over 100 supermarket locations across the UNI region.
Responsible for the end-to-end execution of daily store deliveries, and subcontractor performance, ensuring full alignment with Countdown’s national service, safety, and efficiency standards.
Key responsibilities included:
Compliance with food safety and chain-of-responsibility standards
Coordination with distribution, transport subcontractor and store operations for 98%+ DIFOT

Transport OperationsCompliance ManagementTransport ManagementOperations Management

Logistics Analyst & Administration Manager

Feb 2014 – Aug 2016 · 2 yrs 6 mos

Dual-role supporting Countdown’s largest FMCG Distribution Centre (ARDC), combining analytical insight with team leadership.
As Logistics Analyst, time-in motion productivity analysis responsible for fine detail productivity measures, operational insights, and continuous improvement support to warehousing and transport teams. As Administration Manager, I oversaw the site’s admin function, overseeing accounts payable, customer (store) services, and stakeholder communication.
Key responsibilities:
Operational reporting, cost analysis, and labour efficiency modelling
Stakeholder engagement with DC, national supply chain, and finance teams
Led the administration team supporting a 24/7 distribution centre
Supported SAP and WMS optimisation projects

Logistics AnalysisOperational ReportingLogistics ManagementOperations Management