Jeffery Curtis

Business Development Executive

Bengaluru, Karnataka, India18 yrs 4 mos experience
Highly Stable

Key Highlights

  • 14+ years in content and brand strategy.
  • Launched 10+ original IPs with measurable ROI.
  • Expert in scaling fintech startups and creative campaigns.
Stackforce AI infers this person is a Fintech Marketing Specialist with extensive experience in event management and brand strategy.

Contact

Skills

Core Skills

BrandingMarketingGo-to-market StrategyPerformance MarketingProject ManagementMarketing StrategyEvent PlanningSales Management

Other Skills

Growth StrategiesInfluencer Marketing360 CampaignsCreative DirectionCRMManagementMarketing CampaignsMedia AgenciesPartner Relationship ManagementProblem SolvingStrategic CommunicationsTeam ManagementCommunications ProgramsBusiness Relationship ManagementTime Management

About

With 14+ years shaping content & brand strategy, creative storytelling, and growth for fintech, real estate, and consumer brands. Proven track record in building brand identities, launching 10+ original IPs, and leading GTMs that drove measurable engagement (3x uplift) and ROI (+45%). Adept at translating business goals into bold creative campaigns, directing multi-format content ecosystems (YouTube, short-form, performance creatives), and scaling in-house and agency teams for efficiency and impact. Known for uniting brand vision with growth outcomes, crafting narratives that resonate, and building marketing systems that accelerate time-to-market and long-term customer engagement.

Experience

18 yrs 4 mos
Total Experience
3 yrs 4 mos
Average Tenure
--
Current Experience

Fyers

Content & Brand Strategy Lead | Marketing

Aug 2024Feb 2026 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

  • Architected FYERS multi-channel content marketing into a full-fledged Center of Excellence, building a brand book and leading a 15-member creative team to lift reach by 35% and efficiency by 20%
  • Directed GTM strategy and creative execution for 20+ product features (e.g., Scalper Terminal, QuickTrade, FIA GPT), driving a 35% increase in feature activation with integrated campaigns.
  • Created 350+ Google & Meta creatives with 100% SEBI compliance, boosting CTR by 28% while cutting 40L+ and 3 months from production through in-house execution.
  • Produced and scaled InvestED YouTube channel with 20+ educational videos and 20+ webinars, raising audience engagement and attendance by 25%.
  • Streamlined campaign rollouts by introducing compliance SOPs and aligning copy, design, CRM, and performance teams reducing TAT from 22+ days to 14.
  • Oversaw 3 agencies and 85+ finance influencers, structuring partnerships that delivered measurable reach, relevance, and brand alignment.
  • Designed a scalable GTM framework standardizing launches, accelerating time-to-market, and aligning product, marketing, sales, and compliance.
  • Created a comprehensive brand playbook with governance protocols to ensure creative freedom while maintaining consistency across multi-language, Tier-1/2 activations.
BrandingMarketingGrowth StrategiesInfluencer Marketing360 CampaignsPerformance Marketing+10

Bigstage productions

Marketing & Creative Head

Aug 2015Dec 2023 · 8 yrs 4 mos · Pune/Pimpri-Chinchwad Area

  • BigStage Productions
  • A Pune based event management company that ideates and executes their own intellectual properties of events and have created a niche for themselves but developing a quality and luxury events.
  • Co-Founder
  • Ideation, creation and execution of the event called “ZaPalooza” – An Art & Music Festival - sponsored by Kingfisher
  • Ideation, creation and execution of the event called “The Jamboree” - Powered by Nickelodeon
  • Ideation, creation and execution of the event called “VogueSutra Fashion”
  • Ideation, creation and execution of the event called “Bingge” – Food & Beverage Festival
  • Positioning of the event and creation the brand
  • Created Sales and Marketing Strategy, Digital marketing and handling the Social Media team
  • Responsible for revenue generation through Sponsorship Sales
  • Execution of the marketing campaigns
  • Extensive hands-on experience in Marketing and Event management
Project ManagementCommunications ProgramsBusiness Relationship ManagementTime ManagementProblem SolvingTeam Leadership+38

Viking productions

Branding Marketing & Creative Head

Aug 2015Dec 2023 · 8 yrs 4 mos · Bengaluru, Karnataka, India

  • We are a Bangalore/Pune based Event Company called VIKING Productions in association with BigStage Productions and we specialise in EVENTS | BRANDING | MARKETING. Our team is adept in the end-to-end Planning, Design, Production and Execution.
  • We have five large format Event IP's (for Pune, Mumbai & Chandigarh) of our own namely:
  • 1. ZAPALOOZA - Pune's Largest Flea Market and Art & Music Festival - Kingfisher is our Title Sponsor since 2013. This IP brings in a crowd of over 10,000-12,000 consistently since 2013. We were also associated with SUNBURN for their 2017-2018 event in Pune
  • 2. THE JAMBOREE - Carnival powered by Nickelodeon. The 1st Round for this IP in Dec,2018; brought in a footfall of around 8800 people
  • 3. VogueSutra Fashion - This IP brings in a crowd of around 4000-5000
  • 4. BINGGE - Food & Beverage Festival - Scheduled for Dec 2019 or Jan 2020
  • 5. The WORLD MusicConcert - We are looking to bring on artists of the calibre of Farhan Akthar, Nucleya, Divine, Local Train, A26 etc. (To Be Finalised - tentatively scheduled for Jan 2020)
  • Positioning of the event and creation the brand
  • Created Sales and Marketing Strategy, Digital marketing and handling the Social Media team
  • Responsible for revenue generation through Sponsorship Sales
  • Execution of the marketing campaigns
  • Extensive hands-on experience in Marketing and Event management
  • We also create IP's for brands and clients and we run it into a profit for them.
  • Call us for any associations: +91-8150918000
Project ManagementCommunications ProgramsBusiness Relationship ManagementTime ManagementProblem SolvingTeam Leadership+40

Embassy group

Manager - Residential Sales and Marketing

Apr 2011Jun 2015 · 4 yrs 2 mos · Bangalore

  • Business development and sales of very high-end elite properties
  • Brought in business of 175+ Crores plus
  • Residential Sales & Channel Partner Management
  • Managed and co-ordinated successful launch of landmark residential developments
  • Managed Ipad App creation and co-ordination for Group and residential projects
  • Strategizing on sales maximization in liaison with the management and channel partners
  • Managed complete Customer Relationship Management
  • Extensive survey to understand competitor’s in the market
  • Analyzing channel partner’s goodwill and understanding improvement needed
  • Knowledge Allotment, Agreement, process of transfer & possession
Project ManagementCommunications ProgramsBusiness Relationship ManagementTime ManagementProblem SolvingTeam Leadership+40

Sama dubai

Senior Executive - Marketing and Sales

Sep 2007Jan 2009 · 1 yr 4 mos · United Arab Emirates

  • Senior Executive - Marketing and Sales
  • Successfully mentored and led a cross-cultural team of 7 executives handling over 400 customers,
  • Developed the client-organisation communication strategy by understanding the requirements of the cross-functional teams, in association with the senior divisional manager, thus establishing a customer service department responsible for managing efficient communication processes.
  • Managed the client requirements by co-ordinating with the customer service department and aligning relevant strategic business units, thereby increasing productivity and the overall process, delivering on the objectives outlined and reducing the down time to clients by 60%,
  • Anticipated, planned, implemented and monitored the crisis management project process during economic downturn from an early stage, to ensure customer confidence is maintained, thereby receiving 45% lesser complaints than estimated.
  • Led the transfers of apartment’s project for primary and secondary transfers through team process improvements outlined, which increased efficiency and reduced the turn-around time by 45%,
  • Liaised with senior management of finance, sales and legal departments on project plan to brief customers on company’s developments and understand and provide relevant customer required information.
  • Executive - Marketing and Sales Operations Department, Sama-Dubai
  • Ideated and developed the client management system to improve business process efficiency.
  • Trained the team on new processes for customer sales information collection and regular updating of the databases, increasing department efficiency by 50%.
  • Streamlined filing, verification and documentation of contracts for properties,
  • Monitored team supervising client and agent accounts towards instalment payments, commissions, information, and documentation.
Project ManagementCommunications ProgramsBusiness Relationship ManagementTime ManagementTeam LeadershipStrategic Partnerships+29

Jaysee conveyances

Manager - Sales and Operations

Aug 2006Aug 2007 · 1 yr

  • Managed a team of five sales executives including freelance agents to obtain business of 60 new clients,
  • Managed complete sales project plan by understanding client needs, developing an appropriate proposal, negotiating the deal and managing operations related to closure of agreements of sale for real-estate,
  • Ideated and developed new business operations and strategy to compete in the changing times and against the competitive forces,
  • Developed rapport with various stakeholders such as developers, promoters, clients and brokers to build credibility which increased contacts by 18%,
  • Studied and analysed the market to identify investment opportunities (land, commercial and residential categories) and independently executed feasibility studies for real estate investments.
Team LeadershipStrategic PartnershipsMarketing StrategySales & MarketingSales PlanningDigital Media+14

Brandaid (collaborated with packmaster)

Application Engineer

Apr 2005Jul 2006 · 1 yr 3 mos · India

  • Conducted gap analysis to identify project requirements of a eco-friendly product,
  • Researched and developed a composite material called Paper honeycomb Sandwich panel and design-analysis of product.
  • Conducted complete study and feasibility study for composite material and product.
  • Managed operations and production of the product within the time frame set and budget allotted to meet customer requirements.
  • Assisted in marketing of BrandAid as an eco-engineering company.
  • Handled sales of HonEcore as a product.
  • Prepared and submitted reports on the study conducted with effective software analysis using ANSYS.
Strategic PartnershipsSales & MarketingDriving ResultsBusiness-to-Business (B2B)Customer Experience

Dimo castings pvt. ltd, india

Trainee Engineer

Aug 2003May 2004 · 9 mos

  • Gathered understanding of die casting techniques and technology, and the implementation process at shop-floor level, and also in quality control and inspections of the finished work,
  • Conducted a comparison study of die casting techniques within the company.
  • Failure Mode and Effective Analysis of high pressure die casting.

Education

Durham University

MBA

Jan 2009Jan 2010

Visvesvaraya Technological University

Bachelor of Engineering — Mechanical

Jan 2001Jan 2006

St. Joseph's College (Arts & Science)

Pre University — Science

Jan 1999Jan 2001

Bishop Cotton Boys'​ School

ICSE

Jan 1987Jan 1999

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