Jeffrey Fermin — Co-Founder

I've spent the last 15 years marketing products that make work better, and I got in early enough to watch the entire HR tech category grow up around me. It started in 2011 when I co-founded Officevibe, one of the first employee engagement platforms, eventually acquired by GSoft (now Workleap), used by 3,000+ companies across 120 countries. My job wasn't HR. It was figuring out how to get people to care about something they didn't know they needed yet. That meant building content systems, growth strategies, and brand narratives from scratch for a market that barely existed. That experience wired me differently. I understand HR tech from the inside: the buyers, the pain points, the language, the politics between HR and leadership. And I know how to translate that complexity into marketing that actually moves people. Since then I've taken that same playbook into companies like Shortcut, Butterfly.ai, WFHomie, and now AllVoices, where I run demand generation and content strategy for an AI-native employee relations platform. I build the content systems, the SEO infrastructure, the thought leadership pipeline, and the webinar and podcast programs that keep HR leaders in our orbit. I also host People First, a show about what modern people leadership actually looks like in practice. The thread across all of it: I help HR tech companies find their voice, build their audience, and turn that audience into pipeline. Career Highlights 🏆 TechCrunch Disrupt Runner-Up 🏆 Microsoft Octas Innovation Award Winner 💼 Co-Founder of Officevibe / Workleap 💼 Founder of New Theory 📢 Social Media Week NYC Panelist 🏛️ White House Panel Member [Billion+ Change] 2️⃣0️⃣ Top 20 Entrepreneurs [Built in MTL] 🔦 Voyage MIA Spotlight (2020) 🔦 Shoutout Miami Entrepreneur (2021)

Stackforce AI infers this person is a SaaS marketing expert specializing in HR technology and demand generation.

Location: Tampa, Florida, United States

Experience: 13 yrs

Skills

Demand Generation
Content Marketing
Seo
Inbound Lead Generation
Marketing Automation
Search Engine Optimization (seo)
Business Development
B2b Marketing
Employee Engagement

Career Highlights

Co-founded one of the first employee engagement platforms.
Scaled organic search to 24,000+ monthly sessions.
Award-winning marketing leader in HR tech.

Work Experience

AllVoices

Head of Demand Generation (1 yr 10 mos)

Marketing Manager (1 yr 8 mos)

Search Engine Optimization Manager (10 mos)

New Theory

Founder (3 yrs)

Butterfly.ai

Marketing Director (1 yr 1 mo)

Shortcut

Head of Marketing (11 mos)

Workleap

Co-Founder (4 yrs 1 mo)

Education

Marketing Research at The Wharton School

Bachelor's degree at Florida International University

Associate's degree at Miami Dade College

Jeffrey Fermin

Co-Founder

Tampa, Florida, United States13 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded one of the first employee engagement platforms.
Scaled organic search to 24,000+ monthly sessions.
Award-winning marketing leader in HR tech.

Stackforce AI infers this person is a SaaS marketing expert specializing in HR technology and demand generation.

Contact

Skills

Core Skills

Demand GenerationContent MarketingSeoInbound Lead GenerationMarketing AutomationSearch Engine Optimization (seo)Business DevelopmentB2b MarketingEmployee Engagement

Other Skills

Creative StrategyGo-to-Market StrategyMarketingSocial MediaMarketing OperationsPositioning (Marketing)Account MarketingAgency ManagementBrand StrategyHubSpotCustomer Relationship Management (CRM)Marketing AnalyticsMarket ResearchB2B Marketing StrategyHR Transformation

About

Experience

13 yrs

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 3 mos

Current Experience

Allvoices

3 roles

Head of Demand Generation

Promoted

Jul 2024 – Present · 1 yr 10 mos · Remote

Leading full-funnel demand generation for an AI-native employee relations platform, owning the systems, channels, and programs that drive pipeline.
· Scaled organic search from near zero to 24,000+ monthly sessions through a content and SEO infrastructure built from scratch
· Grew inbound MQLs 15x by redesigning the lead funnel and aligning content to buyer journey stages
· Manage six-figure paid media budget across Google, LinkedIn, and Meta, optimizing for pipeline contribution over vanity metrics
· Built and run a webinar program consistently drawing 250+ registrants per event, establishing AllVoices as a go-to voice for HR and ER leaders
· Oversee category expansion and market positioning efforts at the intersection of AI and employee relations
· Align demand generation strategy with sales to improve lead quality, accelerate pipeline velocity, and reduce CAC
· Own the full marketing tech stack including CRM, MAP, and analytics infrastructure supporting revenue operations

Demand GenerationContent MarketingSEO

Marketing Manager

Promoted

Dec 2022 – Aug 2024 · 1 yr 8 mos · Remote

Owned content, growth programs, and cross-functional marketing initiatives during a period of platform evolution and market repositioning.
· Developed and scaled content programs targeting HR leaders, people ops teams, and ER practitioners across the full funnel
· Launched and managed email nurture programs, increasing engagement and contributing to MQL growth
· Built editorial calendar and distribution systems across organic, social, and owned channels
· Partnered with sales and customer success to align messaging across the buyer lifecycle and improve lead-to-opportunity conversion
· Supported demand generation programs including paid campaigns, webinars, and virtual events

Inbound Lead GenerationMarketing Automation

Search Engine Optimization Manager

Feb 2022 – Dec 2022 · 10 mos · Remote

Built AllVoices' organic search presence from the ground up, establishing the foundation for sustained long-term traffic growth.
· Conducted full technical and content SEO audit, identifying and prioritizing highest-impact opportunities across site architecture, on-page, and content gaps
· Developed keyword strategy and content architecture targeting HR, employee relations, and workplace culture search categories
· Implemented technical improvements including site speed, schema markup, and crawlability fixes that unlocked indexing at scale
· Established the organic infrastructure that drove traffic growth from near-zero to 24,000+ monthly sessions over the following two years

Inbound Lead GenerationSearch Engine Optimization (SEO)

New theory

Founder

Jun 2019 – Jun 2022 · 3 yrs · Miami, FL · On-site

Founded and scaled a content and growth agency serving B2B technology, luxury, and ecommerce brands.
· Scaled to $16K MRR with 11 concurrent clients including Cartier, Pabst Blue Ribbon, and luxury retail and ecommerce brands
· Led a team of 5 across strategy, content, and creative production
· Developed and executed demand generation, SEO, and brand storytelling programs across tech, luxury, and consumer verticals
· Managed full client lifecycle from business development and scoping through delivery and retention
· Built agency operations from scratch including pricing, workflows, vendor relationships, and reporting infrastructure

Business DevelopmentCreative Strategy

Butterfly.ai

Marketing Director

Jan 2018 – Feb 2019 · 1 yr 1 mo · Brooklyn, NY · Hybrid

Led marketing for an AI-powered employee engagement platform, driving growth from early traction to a scaled revenue milestone.
· Contributed to ARR growth to $4M+ while landing marquee enterprise customers including Walmart
· Built and managed a marketing team of 8 across content, demand generation, and brand
· Developed GTM positioning and messaging that differentiated Butterfly.ai in a crowded employee engagement market
· Owned full-funnel marketing strategy spanning content, paid, events, and partner programs
· Drove enterprise pipeline through targeted account-based marketing and outbound content programs

B2B MarketingGo-to-Market Strategy

Shortcut

Head of Marketing

Jan 2017 – Dec 2017 · 11 mos · Manhattan, NY · Hybrid

Built the marketing function from the ground up for a project management SaaS platform serving engineering and product teams.
· Helped grow ARR from under $1M to $3M+ within role tenure
· Expanded enterprise client base 4x, adding marquee logos including Spotify
· Developed brand voice, messaging framework, and content strategy from scratch
· Owned demand generation programs across content, SEO, email, and paid channels
· Partnered closely with product and sales to align GTM strategy with product development milestones

B2B MarketingMarketing

Workleap

Co-Founder

Sep 2011 – Oct 2015 · 4 yrs 1 mo · Montreal, Canada Area · On-site

Co-founded one of the first employee engagement SaaS platforms, building it from a early idea into a globally recognized product before acquisition by GSoft (now Workleap).
· Grew the platform to 3,000+ companies across 120 countries, establishing Officevibe as a category-defining product in employee engagement
· Led all marketing efforts from zero including brand, content, demand generation, SEO, and community building during the company's highest growth period
· Built content and inbound marketing programs that drove the majority of organic growth and product adoption
· Helped position Officevibe as a thought leader in HR tech at a time when the employee engagement category barely existed
· Won TechCrunch Disrupt Runner-Up and Microsoft Octas Innovation Award
· Named Top 20 Entrepreneurs by Built in MTL
· Represented the company as a White House Panel Member for the Billion+ Change initiative

Employee EngagementDemand Generation