Jun 2024 – Jan 2025 · 7 mos

• Took a planned break for health and personal priorities — while staying actively engaged in strategic learning and selective consulting.
• What I focused on during this time:
• » Explored Revenue Operations and its role in aligning marketing + sales
• » Studied new-age growth frameworks around funnel automation
• » Consulted with early-stage SaaS startups on GTM, process, and campaigns
• » Refined how ops and systems impact execution and team efficiency
• This period helped me sharpen my focus on execution, funnel thinking, and the intersection of growth strategy and marketing ops.

Apr 2024 – Jun 2024 · 2 mos

Sep 2022 – Mar 2024 · 1 yr 6 mos

• Led the marketing function end-to-end at Reelo, focusing on predictable and scalable growth across channels.
• Key Achievements:
• » Built the entire marketing team from the ground up
• » Created the GTM strategy and executed lead + demand generation
• » Launched webinars and podcasts as lead gen funnels
• » Increased organic traffic significantly within the first 6 months
• » Ran performance marketing campaigns across paid and organic
• » Implemented CRM and key tools to streamline marketing workflows
• » Set up full-funnel processes — marketing → sales → customer success
• Marketing Goals:
• → Generate high-quality leads that convert
• → Improve demo booking rates for sales
• → Reduce churn and improve product adoption
• → Drive leads while keeping CAC in check
• Focus Areas:
• Branding • Growth Marketing • Product Marketing • Demand Gen • CRM & Automation

Mar 2021 – Sep 2022 · 1 yr 6 mos · Remote

• Led multichannel digital marketing campaigns to support the launch of a leadership training program. Worked directly with the founder to increase brand visibility and lead conversions.
• Key Achievements:
• » Managed LinkedIn lead gen, Google Ads, email campaigns, and social media
• » Promoted 4 webinars/workshops with 15%+ conversion rate
• » Owned topic planning, content, and promotion for founder-led events
• » Designed and executed email strategy for lead nurturing
• » Used tools like Dux-Soup and Expandi.io for outreach and lead capture
• » Coordinated across India–Australia teams to streamline execution
• Focus Areas:
• LinkedIn marketing • Webinar strategy • Email nurturing • Paid ads • Funnel execution

Jan 2017 – Oct 2020 · 3 yrs 9 mos · India

• Managed multi-industry marketing accounts and led campaign strategy and execution to help clients meet their business goals. Worked across sectors including tourism, pharma, hospitality, retail, and SaaS.
• Key responsibilities and achievements:
• Handled 6+ client accounts including Incredible India, Gujarat Tourism, Zydus, and Woods at Sasan
• Created and presented pitch strategies that helped win high-value projects
• Led a creative team of 10+, managing both strategic direction and day-to-day execution
• Built go-to-market strategies for startups and growth campaigns for large enterprises
• Ran and optimised performance marketing campaigns to reduce cost per lead and improve website conversion rates (CRO)
• Delivered cross-channel marketing strategies including paid ads, social media, and content planning

Sep 2016 – Dec 2017 · 1 yr 3 mos · India

• Led 360° marketing for multiple brands, from brand identity to performance campaigns, helping them go from concept to conversion.
• Key responsibilities and achievements:
• Managed a team of 6 in-house members including designers, writers, SEO specialists, and campaign analysts
• Coordinated with external vendors for production and creative needs
• Led the strategy and execution of brand launch campaigns and ongoing marketing efforts
• Supported clients from the ground up: logo creation, brand development, positioning, and lead generation
• Executed lead generation campaigns via Social Media, LinkedIn, and affiliate email marketing
• Ran remarketing campaigns using Google Ads and paid social to improve ROI and reach

Apr 2015 – Jul 2016 · 1 yr 3 mos · Ahmedabad Area, India

• Joined the core incubation team at Innovify, a London-based product foundry, to help early-stage startups bring their ideas to life and grow into scalable products.
• Key responsibilities and achievements:
• Part of the core team involved in strategic planning, idea validation, and defining the incubation model and framework
• Interviewed and onboarded startups; guided them through ideation and early product development
• Led email marketing, newsletters, social media campaigns, and overall digital outreach
• Represented Innovify at startup events, seminars, and internal ecosystem initiatives
• Built and managed a strong network of investors, mentors, and partners to support incubated startups
• Managed key accounts, including AtMayfair, an eCommerce product by Innovify
• Acted as the bridge between mentors, startups, and internal teams for better collaboration

Feb 2014 – Mar 2015 · 1 yr 1 mo · Ahmedabad Area, India

• Acting as liaison between the alumni members and university. Managing events, social pages and email marketing for Faculty of Architecture Alumni Association, CEPT.