Jessica Soo

Associate Consultant

Singapore, Singapore, Singapore17 yrs 4 mos experience
AI Enabled

Key Highlights

  • 20+ years in commercial analytics and pricing transformation.
  • Expert in AI-enabled insights and decision support.
  • Proven track record in revenue growth and margin optimization.
Stackforce AI infers this person is a Commercial Analytics and Pricing Transformation expert in the E-commerce and Retail sectors.

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Skills

Core Skills

Commercial AnalyticsPricing TransformationRevenue AnalyticsRevenue InsightsPricing StrategyRevenue OptimisationPricing ManagementCommercial StrategyPricing Analysis

Other Skills

Business AnalysisConsultingData AnalysisAnalyticsCompetitive AnalysisN8nStrategic InsightsCategory InsightsMarket AnalysisRetailE-CommercePresentationsStakeholder EngagementData ManagementBusiness Process Improvement

About

Commercial Analytics & Pricing Transformation Leader with 20+ years across retail, e-commerce and consumer markets. I specialise in translating complex sales, margin, pricing and promotion data into clear, actionable insights that help commercial, category and revenue teams make smarter decisions every day. My work focuses on improving pricing discipline, GTN transparency, margin outcomes and commercial execution — supported by analytics, automation and practical AI (e.g., Loira, the AI-enabled insights assistant I designed for retail teams). I build analytics capability from the ground up: frameworks, guardrails, dashboards, governance and AI-driven narratives that turn messy data into commercial clarity. What I bring Commercial analytics & performance insights that highlight what’s driving revenue, margin and category health Pricing transformation — price realisation, guardrails, promotion effectiveness, approval governance AI-enabled insight automation, reducing manual reporting and giving teams faster “what / so-what / now-what” decision support Cross-functional leadership working with commercial, category, finance and regional teams across APAC, US and Europe Build-from-scratch capability, aligning data, process and decision workflows to drive real business impact I thrive at the intersection of commercial decisioning, analytics and AI — helping businesses move confidently from insight to execution. 📍 Based in Singapore | Open to regional leadership roles in Commercial Analytics, Pricing, Revenue Strategy, and AI-enabled Insights within retail, e-commerce and consumer-driven organisations.

Experience

17 yrs 4 mos
Total Experience
2 yrs 5 mos
Average Tenure
11 mos
Current Experience

Genretail

Principal Consultant – Head of Commercial Analytics & Pricing

Jun 2025Present · 11 mos · Singapore · Hybrid

  • Provided strategic advisory to senior leadership in retail and consumer businesses, focusing on revenue growth.
  • Developed data-led strategies for pricing, promotions, and marketing, enhancing client engagement.
  • Conducted workshops and created strategic playbooks, empowering commercial teams with actionable insights.
Business AnalysisConsultingData AnalysisAnalyticsCompetitive AnalysisN8n+8

Career break

Full-time parenting

Dec 2023May 2025 · 1 yr 5 mos

  • Took time off to focus on family and welcome twin daughters.
  • During this period, I remained engaged in the evolving landscape of retail and data strategy through part-time courses, industry reading, and select advisory conversations.

Ntuc fairprice

Head of Revenue and Commercial Analytics

Dec 2022Nov 2023 · 11 mos · Singapore, Singapore

PresentationsStakeholder EngagementData ManagementBusiness Process ImprovementProblem SolvingInterpersonal Skills+27

Lazada

2 roles

Senior Manager, Revenue Optimisation (Pricing). Lazada Singapore

Apr 2019Dec 2019 · 8 mos · Singapore

PresentationsStakeholder EngagementBusiness Process ImprovementProblem SolvingInterpersonal SkillsLeadership+29

Head of Revenue Insights and Pricing

Apr 2018Dec 2022 · 4 yrs 8 mos · Singapore

  • I led a team of analysts to drive revenue, customer insights, and competitor pricing strategies across grocery and marketplace businesses. I successfully developed and implemented the RedMart Promotion Profitability Screening & Recommendation process, improving promotion ROI and KPIs. Additionally, I developed a comprehensive grocery pricing roadmap, resulting in a 20% increase in pricing coverage and the highest data accuracy among 6 SEA markets.
PresentationsData AnalyticsStakeholder EngagementPolicies & Procedures DevelopmentData ManagementBusiness Process Improvement+41

Redmart

Revenue Optimisation (Pricing) Manager

May 2017Apr 2018 · 11 mos · Singapore

  • Established new Pricing function at RedMart, creating Pricing Strategy Roadmap & Implementation plans
  • Successfully instituted Pricing Policies to drive price perception, uplifting margins mix
  • Realized 10+X ROI business case for pricing team, achieving margin uplift through SKU price analytics development
PresentationsStakeholder EngagementBusiness Process ImprovementProblem SolvingInterpersonal SkillsLeadership+26

Telstra

Pricing Manager

Apr 2012Apr 2018 · 6 yrs · Singapore

  • Provided pricing and commercial expertise for complex RFPs, ensuring competitive pricing and attractive offers with reasonable risk assurance.
  • Engaged in commercial and contract negotiations with customers, driving pricing excellence through collaboration with various departments.
  • Led a regional team of bid pricing managers and analysts, streamlining pricing operations and improving deal qualification processes.
Contract NegotiationStakeholder EngagementInterpersonal SkillsData AnalysisCross-functional Team LeadershipMicrosoft Excel+12

Pacnet

Senior Pricing Analyst

Dec 2010Apr 2012 · 1 yr 4 mos · Hong Kong

Stakeholder EngagementInterpersonal SkillsMicrosoft ExcelCommunicationExcel ModelsPricing Analysis+1

Rogers communications

2 roles

Senior Financial Analyst - Hardware Servicing

Aug 2009Sep 2010 · 1 yr 1 mo · Toronto, Canada Area

Microsoft ExcelMicrosoft Office

Financial Analyst – Corporate Planning

Aug 2008Aug 2009 · 1 yr · Toronto, Canada Area

Microsoft ExcelMicrosoft Office

Education

Certified Public Accountant (CPA)

Queen's University

Bachelor of Science Honors — Computer Science

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