Jessica Soo — Associate Consultant
Commercial Analytics & Pricing Transformation Leader with 20+ years across retail, e-commerce and consumer markets. I specialise in translating complex sales, margin, pricing and promotion data into clear, actionable insights that help commercial, category and revenue teams make smarter decisions every day. My work focuses on improving pricing discipline, GTN transparency, margin outcomes and commercial execution — supported by analytics, automation and practical AI (e.g., Loira, the AI-enabled insights assistant I designed for retail teams). I build analytics capability from the ground up: frameworks, guardrails, dashboards, governance and AI-driven narratives that turn messy data into commercial clarity. What I bring Commercial analytics & performance insights that highlight what’s driving revenue, margin and category health Pricing transformation — price realisation, guardrails, promotion effectiveness, approval governance AI-enabled insight automation, reducing manual reporting and giving teams faster “what / so-what / now-what” decision support Cross-functional leadership working with commercial, category, finance and regional teams across APAC, US and Europe Build-from-scratch capability, aligning data, process and decision workflows to drive real business impact I thrive at the intersection of commercial decisioning, analytics and AI — helping businesses move confidently from insight to execution. 📍 Based in Singapore | Open to regional leadership roles in Commercial Analytics, Pricing, Revenue Strategy, and AI-enabled Insights within retail, e-commerce and consumer-driven organisations.
Stackforce AI infers this person is a Commercial Analytics and Pricing Transformation expert in the E-commerce and Retail sectors.
Location: Singapore, Singapore, Singapore
Experience: 17 yrs 4 mos
Skills
- Commercial Analytics
- Pricing Transformation
- Revenue Analytics
- Revenue Insights
- Pricing Strategy
- Revenue Optimisation
- Pricing Management
- Commercial Strategy
- Pricing Analysis
Career Highlights
- 20+ years in commercial analytics and pricing transformation.
- Expert in AI-enabled insights and decision support.
- Proven track record in revenue growth and margin optimization.
Work Experience
GenRetail
Principal Consultant – Head of Commercial Analytics & Pricing (11 mos)
Career Break
Full-time parenting (1 yr 5 mos)
NTUC FairPrice
Head of Revenue and Commercial Analytics (11 mos)
Lazada
Senior Manager, Revenue Optimisation (Pricing). Lazada Singapore (8 mos)
Head of Revenue Insights and Pricing (4 yrs 8 mos)
RedMart
Revenue Optimisation (Pricing) Manager (11 mos)
Telstra
Pricing Manager (6 yrs)
Pacnet
Senior Pricing Analyst (1 yr 4 mos)
Rogers Communications
Senior Financial Analyst - Hardware Servicing (1 yr 1 mo)
Financial Analyst – Corporate Planning (1 yr)
Education
at Certified Public Accountant (CPA)
Bachelor of Science Honors at Queen's University