Nov 2021 – Jan 2026 · 4 yrs 2 mos · Berlin, Germany · Hybrid

• Built BI squad from scratch: Hired 3 Analytics Engineers (2 direct), onboarded/mentored team + embedded analysts (Snowflake/dbt 4yrs expertise).
• ​- Owned analytical roadmap across Operations, Sustainability, Consignment, Resale-As-A-Service; ensured synergy between Business, Product, Tech, and Data teams.
• Forged partnerships with senior executives (COO, CFO, CTO): Delivered transparent stakeholder management and quarterly roadmaps using MoSCoW/NOW-NEXT-LATER frameworks.
• Accelerated data product delivery (marts, dashboards) via tailored Agile Scrum (2-week sprints): Reduced backlog turnaround 84% (8 to 4 weeks).
• Drove key business impacts: 80% fraud incident reduction (Trust & Safety), 50% CS response time improvement (48-24hrs, Ops award), $24M payments infrastructure redesign (Finance), 20% authentication speedup (Warehouse, 500K listings).
• Elevated data visualization and governance: Hands-on mentorship/SOPs, Elementary DQ checks/alerts, dbt Exposures for P0 asset automation.
• Led Data Mesh pilot (Amazon 6-pager pitch): Partnered on SSoT/KPI certification across CRM/Ops/Marketing, enabling Airflow autonomy.

Jun 2021 – Oct 2021 · 4 mos

• Owned analytics for global Logistics products (18 countries): Built source-of-truth dashboards for on-time/late delivery (OTLD) and Metapack latency tracking.
• Led analytical strategy: Explored ad-hoc topics, documented reproducible insights via dashboards (Tableau/BigQuery).
• ​- Collaborated with Product/Tech leads (Product Lead/Owner, Tech Lead): Guided development direction, empowered local Logistics Managers for ad-hoc analysis.
• ​- Gatekept data quality for downstream decisions; shared best practices in Analytics chapter (reporting standards, data literacy).
• ​- Enabled demand shaping, fulfillment opt, last-mile delivery via cross-functional analytics (SCM executives).

Jun 2021 – Oct 2021 · 4 mos

• Supply chain analytics (global scope): Product analytics for HelloFresh's global supply chain operations across 16-18 countries + US. Built logistics dashboards to establish source of truth for on-time/late delivery metrics and exposed Metapack Event Latency data to enable carrier performance monitoring.

Aug 2018 – May 2021 · 2 yrs 9 mos

• Led data for Global Vendor Logistics: Partnered Product Owners/Tech Leads/Execs on KPIs, dashboards (Tableau/Looker/Metabase), A/B tests (GA/Firebase/GTM).
• Built Data Warehouse from scratch (ETL/ELT, BigQuery/Python/Airflow modeling); migrated to Git/CI-CD/Sanity/Catalog (Gitbook)—foundation for Data Mesh blueprint.
• Democratized self-service analytics (Looker/Tableau): Trained users, cut central team dependency for 200+ stakeholders (Product/Ops/Eng).
• ​- Pioneered Agile project mgmt (Kanban→Scrum, Confluence docs): Streamlined data delivery.
• ​- Co-founded Data Guild (200+ global members, 50 countries): Hosted ML/data eng meetups, CTO-endorsed knowledge sharing.

Aug 2018 – May 2021 · 2 yrs 9 mos

• Founded BI infrastructure for Vendor Logistics vertical—built Data Warehouse from scratch (leveraging Foodpanda domain expertise) to solve data infrastructure gap (5 AWS regions, monolithic backend). Architected greenfield GCP → BigQuery migration with Airflow + CI/CD, delivered few hundred data models and source-of-truth dashboards for 200+ users—decentralized architecture became blueprint for Delivery Hero's Data Mesh strategy.

Mar 2017 – Jul 2018 · 1 yr 4 mos · Hong Kong SAR

• Owned end-to-end analytics for Hong Kong market: Solo BI delivering insights for Ops/Marketing/Finance/BD.
• ​- Drove 22% order growth + 10% GMV via campaign analysis; optimized courier recruitment (CR/cohort/fill-rates) despite weather/festivals.
• ​- Facilitated exec decisions: Hotspot reports for marketing zones, delivery sizing.
• ​- Boosted data literacy: Created KPIs/dashboards (10-15 Tableau), trained team on alignment/usage.
• ​- Automated reporting (PostgreSQL/VBA/PostGIS); collaborated HQ on ML algos/staffing (Rider CRs), flagged dashboard issues—led to DH referral

Mar 2017 – Jul 2018 · 1 yr 4 mos

• Solo BI Analyst for Hong Kong market (post-Delivery Hero acquisition)—owned end-to-end analytics for Operations (courier recruitment/fleet dashboards/compliance/payslip), Marketing/Account Management, Finance, and Business Development. Drove 22% order growth and 10% GMV increase through campaign analysis, optimized courier recruitment for fleet capacity (%CRs, cohort, fill-rates), improved staffing algorithms by identifying blind spots (weather, festivals, campaigns), and delivered order hotspot analysis for delivery zone optimization.

Oct 2014 – Mar 2017 · 2 yrs 5 mos · Hong Kong SAR

• Monetized 30k+ mobile games: Managed ad inventory (Banner/Fullscreen/Rewarded Video) across vendors (Google DFP/AdX/AdMob, FB/Twitter/AdColony).
• Optimized profitability: Monitored Impressions/eCPM/Revenue/Sessions; maximized session utilization.
• Led revenue ops for 4 PRC teams (Chengdu/Guangzhou/Nanjing/Kunming): Aggregated overviews to C-level.
• ​- Troubleshot end-to-end: Ad policy disputes, issues flow with Tech/Brand/Product; managed 1 junior

Aug 2012 – Aug 2014 · 2 yrs · Hong Kong

• eCommerce Operation
• 1. Boost up 20% ~ 30% of GMV by well-organizing tech resources and introduced cloud management tools
• 2. Bring 4 eBay accounts performance to be Top-Rated Seller level in US, UK and AU markets
• Provide satisfying customer service experience promptly through eBay inmail system
• 3. Generate insight into market on eBay and Amazon with built-in analytics tools and CSV exports
• Logistics Operation
• 1. Processing delivery orders accurately and assist in the logistic process
• 2. Keep track of delivery status accurately and update the customer in a timely manner