May 2024 – Nov 2024 · 6 mos · Chennai, Tamil Nadu, India · On-site

Mar 2021 – Apr 2024 · 3 yrs 1 mo · Chennai, Tamil Nadu, India · On-site

• Spearheading the App Store Optimization (ASO) in Google play store and Apple app store to drive organic app installs
• Handling existing THG Group apps in Google playstore and Apple app store (The Hindu,The Hindu Businessline, The Hindu e-paper and Businessline e-paper)
• Executed the launching of Sportstar and Frontline app in Google playstore from the product development and going live in Playstore with App store optimization to drive organic app installs.
• Identifying the right tool named Apptweak to perform App store optimization and creating a performance sheet on keywords which worked well in driving the app installs
• Increased the app store ratings from 4 stars to 4.4 in Google play store and Apple app store for The Hindu app.
• Increased the DAU(Daily Active users) from 110,000 to 140,000 and MAU(Monthly Active users) from 950,000 to 1,500,000 for The Hindu app.
• Spearheading the app installs campaigns through paid marketing channels such as Google ads and affiliate partners.
• Identifying and Implementing the Mobile measurement platform Adjust to run app performance campaigns in integration and taking it live.
• Integrating with Google Firebase to track the post install app events to perform analysis on app performance.
• Implemented app user journey’s in Clevertap to send push notifications and nudge users from inactive to active in different time period.
• Demonstrating the ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
• Implemented a separate app support email id for the user to connect post the app reviews to send the detailed issue report to resolve the issues.
• Collaborating closely with technical, product, and support teams to manage simultaneous time sensitive projects.

Apr 2020 – Mar 2023 · 2 yrs 11 mos · Tamil Nadu, India

Oct 2019 – Mar 2021 · 1 yr 5 mos · Tamil Nadu, India

• 1.Rolling out the app (Android and iOS) in the global market where IDP is present.
• 2.Daily monitoring of data and reports and escalate critical issues with the development team
• 3.Drive adoption of the app based on the KPI’s
• 4.Release monthly app report and update against the KPI’s of the app set by the organization
• 5.Competitor analysis
• 6.Advice the right tool sets to be used for reporting and promotion of the app
• 7.Co-ordinating with the regional marketing teams in creating a plan to increase organic install through IDP social media channels, country websites, emailer database and through educational fair.
• 8.Interacting with country heads of IDP on app adoption and how to increase the app installs in their region.
• 9.Building out the app backlog with new features to be added in-app based upon the other business requirement.
• 9.Releasing new versions of the app on the app store
• 10.Drafting release notes on new versions of the app and circulating them internally and externally
• 11.Actively responding to reviews and ratings on the app store
• 12.Build a framework to ensure app stats can be reported accurately

Apr 2018 – Jul 2020 · 2 yrs 3 mos

Jul 2015 – Apr 2018 · 2 yrs 9 mos · Greater Chennai Area

• Heading the mobile operations for running performance campaigns on CPI/CPR/CPS for Indian market
• Working with direct brands to increase the installs and post install KPIs like sales and registrations.
• Working closely with mobile app publishers and developers to integrate and run the performance campaigns to deliver the results
• White labeling with the app analytic tools such as Hasoffers, Tune, Apsalar and appsflyer
• Handling the financials in sending the invoice to advertisers and handling invoice for publisher for paying them
• Heading the mobile SDK product team to develop the Android and iOS SDK for app developers and for Ecommerce clients
• Involved in product development and design for mobile DSP and SSP

Jan 2015 – Jul 2015 · 6 mos · Bangalore

• Handling the leading Alcoholic brand in India. Was spearheading and conceptualising the Missed call based IVR radio and launched in PAN India named Style radio. Give a missed call to 1800 3002 4002 to hear free music on the go.

Jan 2013 – Dec 2014 · 1 yr 11 mos · Greater Chennai Area

• Was one of the person who helped to develop, created and launching of Kratos.
• Handling Business Development.
• Product management for Kratos to add new features and strategy thinking for the product.

Oct 2011 – Dec 2012 · 1 yr 2 mos · Bengaluru, Karnataka, India

Apr 2011 – Oct 2011 · 6 mos

Dec 2009 – Apr 2011 · 1 yr 4 mos

May 2008 – Dec 2009 · 1 yr 7 mos

• mobile-worx is a leading mobile-ad network. Our award winning and patent-pending product ZestAdz delivers compelling value to users, publishers, carriers and advertisers. Mobile-worx has offices in Chennai, Mumbai (Bombay), Los Angeles and Kuala Lumpur.
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• Products:
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• mKlix: India's leading mobile social networking site. Mklix offers free or ad-subsidized content (wallpapers, ringtones, music, games) and services (free SMS, group SMS, etc.)

Dec 2006 – May 2007 · 5 mos