Oct 2024 – Present · 1 yr 7 mos · United Arab Emirates · Hybrid

• Support agency owners in establishing foundational tools and frameworks to enable scalability
• Shape products and services while delivering projects from inception to completion.
• Lead discovery phases and conduct in-depth research to inform strategies and solutions.

Aug 2023 – Sep 2024 · 1 yr 1 mo · United Arab Emirates · Hybrid

• Monstarlab is a global digital consultancy specializing in enterprise-level digital transformation, combining strategy, technology, data, and design to deliver impactful solutions
• Led and developed the Experience team to drive excellence and growth.
• Shaped the leadership vision and aligned it with organizational goals.
• Managed client relationships and oversaw projects from start to finish.
• Contributed directly to projects, managed cross-functional teams, and ensured smooth collaboration.
• Drove research efforts and implemented customer-centric strategies.
• Designed and facilitated client workshops.
• Introduced project-level frameworks to establish strong foundations and deliver effective solutions.
• Tailored and standardized the playbook and tools to ensure consistency and efficiency across teams.

Nov 2022 – May 2023 · 6 mos · United Arab Emirates · Hybrid

• Further Ventures A venture-building and investment firm, backed by ADQ, specializing in co-creating startups in fintech, digital assets, and supply chain solutions, providing end-to-end support from ideation to scale​
• Establish the Studio's design capabilities by creating playbooks, and templates to streamline production.
• Led and contributed to the end-to-end design and shaping of venture products.
• Conducted research to inform and guide venture development decisions.
• Built a design community to encourage collaboration and knowledge sharing within the venture studio.

Jun 2022 – Nov 2022 · 5 mos

• Fjord - Accenture is a global design and innovation consultancy within Accenture Song, Fjord focuses on reimagining customer experiences through design thinking, technology, and strategic insight.
• Led hands-on projects across various industries in the UAE and KSA. (end to end)
• Directed and developed internal initiatives that influenced both studio culture and design craft.

Jun 2019 – Jun 2022 · 3 yrs

Apr 2016 – Mar 2019 · 2 yrs 11 mos · Dubai, United Arab Emirates

• Mirum Agency - JWT is global digital agency driving innovation in marketing, commerce, and customer experiences, with expertise in technology and storytelling to create transformative solutions.
• Designed and delivered user-centric products across various industries, focusing on both (UX/UI).
• Contributed to pitches, crafting compelling presentations that secured project wins.
• Created custom iconography to enhance product clarity and user experience.
• Designed social media visuals and animations to strengthen brand engagement.

Apr 2016 – Apr 2016 · 0 mo · Dubai, Dubai, United Arab Emirates

• Edelman is a global communications firm specializing in public relations, marketing, and reputation management, helping organizations build trust through strategic storytelling and brand innovation​.
• Developed creative concepts and contributed innovative ideas for pitches, driving impactful campaigns.
• Designed engaging visual elements for social media and campaign materials.
• Produced short animations to enhance storytelling and audience engagement.

Oct 2015 – Mar 2016 · 5 mos · Dubai · On-site

• Saba Consultants is a Dubai-based agency specializing in public relations, branding, and creative campaigns, delivering tailored strategies to enhance visibility and reputation across industries​
• Created and animated 2D videos, including pitch ideas, storyboard design for impactful online campaigns.
• Developed and executed social media strategies, crafting tailored content for diverse audiences.
• Designed visually compelling social media posts to enhance brand engagement.
• Produced and edited stop-motion animation videos to deliver high-quality, creative content.

Apr 2015 – Sep 2015 · 5 mos · Lebanon, Beirut · On-site

• Data Partners is a small Lebanese agency specializing in social media strategy and template-based website development, delivering efficient and cost-effective digital solutions.
• Managed a small team of content creators, designers, and web developers to deliver cohesive results.
• Conducted client meetings to gather requirements and translate them into actionable strategies.
• Developed tailored social media strategies and content to enhance brand presence.
• Supervised the execution of websites, ensuring quality and adherence to client expectations.

Feb 2015 – Feb 2015 · 0 mo · Lebanon

Sep 2014 – Sep 2014 · 0 mo · Lebanon

Jul 2014 – Jul 2014 · 0 mo · Lebanon