JR Futrell

Product Manager

New York, New York, United States20 yrs experience

Highly Stable

Key Highlights

Led product strategy for real-time formats at Netflix.
Drove $1B revenue impact through ad formats at YouTube.
Expert in multi-surface product ecosystems and growth optimization.

Stackforce AI infers this person is a Product Management leader in the Digital Media and Advertising industry.

Contact

Skills

Core Skills

Product ManagementProduct StrategyData AnalysisBusiness StrategyDigital InnovationDigital MarketingAnalytics

Other Skills

Product LeadershipProduct ComplianceCustomer InsightCreative IdeationPresentationsClean RoomsMarket AnalysisBusiness RequirementsA/B TestingCulture ChangeWritten CommunicationWeb Project ManagementMicrosoft ExcelTeam LeadershipInformation Technology

About

Product leader with 10+ years driving strategy, roadmaps, and cross-functional execution for large-scale consumer and ad platforms at Netflix, YouTube, and Google. I specialize in multi-surface product ecosystems, first-party data, growth optimization, and 0→1 product development. At Netflix, I lead Live and Playback, defining the long-term vision for real-time formats, interactive viewing, and new monetization. My work spans product strategy, architecture discussions, measurement frameworks, and alignment across engineering, data science, design, and content. Previously at YouTube and Google, I built and scaled ad formats and video experiences for billions of users with more than $1B in revenue impact. I led multi-year platform transformations, shipped capabilities across mobile, TV, and web, and managed teams delivering high-scale consumer and platform products. I am motivated by setting clear vision, simplifying complex systems, and building teams that execute quickly and in the right direction.

Experience

20 yrs

Total Experience

3 yrs 8 mos

Average Tenure

1 yr 6 mos

Current Experience

Netflix

Product Manager

Nov 2024 – Present · 1 yr 6 mos · New York City Metropolitan Area

Product ManagementProduct LeadershipProduct Strategy

Youtube

Group Product Manager

Jan 2015 – Dec 2024 · 9 yrs 11 mos · San Francisco Bay Area

Product Manager for Premium Content and Live Sports.
Formerly Product Manager for YouTube In-stream Ads.

Product ComplianceCustomer InsightData AnalysisCreative IdeationPresentationsClean Rooms+65

Google

2 roles

Analyst

Promoted

Oct 2012 – Jan 2015 · 2 yrs 3 mos · New York City Metropolitan Area

Data AnalysisPresentationsClean RoomsBusiness RequirementsWritten CommunicationMicrosoft Excel+28

Ad Operations Specialist

Jun 2010 – Oct 2012 · 2 yrs 4 mos · New York City Metropolitan Area

Written CommunicationMicrosoft ExcelInformation TechnologyDigital InnovationAnalytical SkillsBusiness Innovation+13

B-side entertainment

Digital Marketing Strategist

Jul 2009 – Feb 2010 · 7 mos

Developed and executed social media campaigns to drive user awareness, engagement, and sales. Listened, engaged, and amplified users’ social media conversations. Spearheaded site redesigns and optimizations to improve user engagement and sell-through rates. Developed relationships with partner and affiliate websites and organizations to promote and sell DVDs. Created and managed metrics system, benchmarks, and goals for marketing campaigns, site traffic, and sales conversions. Managed email marketing campaigns and customer database. Managed public relations team’s outreach.
Selected Achievements
Optimized websites resulting in 10% increase in user engagement and sell-through.
Engineered social media campaigns that enabled 400% increase in user engagement and site visits.
Tripled user engagements and page views across 20 social media profiles.

Written CommunicationMicrosoft ExcelInformation TechnologyDigital InnovationAnalytical SkillsBusiness Innovation+9