Nov 2021 – Present · 4 yrs 6 mos · Hyderabad, Telangana, India

• + Develop and execute long-term business strategies to achieve the company's mission and vision in the study abroad consultancy industry.
• + Employ growth hacking strategies such as referral programs, content creation, and A/B testing to rapidly expand the company’s online presence and attract new prospects.
• + Develop and articulate the company’s long-term strategic vision and goals.
• + Implement innovative tactics to optimize lead generation and drive growth.
• + Design and refine technology job-oriented training programs aligned with industry standards.
• + Establish partnerships with academic institutions and industry stakeholders.
• + Organize cohort sessions, coding challenges, and hackathons to enhance student skills.
• + Facilitate internships for students by leveraging industry connections.
• + Engage with the tech community to enhance brand visibility and thought leadership.Optimize lead generation funnels and drive scalable growth through digital channels.
• + Identify and pursue new business opportunities, partnerships, and collaborations.
• + Oversee financial planning, budgeting, and ensure the financial health of the company.
• + Develop and implement marketing strategies to promote the company’s services.
• + Monitor industry trends and continuously improve services to meet students' needs.

Mar 2021 – Present · 5 yrs 2 mos · Hyderabad, Telangana, India

• + Develop and execute LinkedIn outreach strategies to improve response rates and maximize lead conversions.
• + Create and implement content-driven LinkedIn campaigns to establish brand authority and drive inbound engagement.
• + Conceptualize and create monthly e-Magazines (Digital Marketing Guide for Businesses) to educate and engage target audiences.
• + Devise and implement strategic and tactical digital marketing plans to enhance brand visibility and lead generation.
• + Create and execute integrated SEO and social media marketing campaigns to improve online presence and organic reach.
• + Manage link-building strategies to strengthen website authority and improve search rankings.
• + Monitor website metrics to identify trends, track traffic, and optimize performance.
• + Manage Google Ads (AdWords) campaigns to drive targeted traffic and increase product visibility.
• + Leverage HubSpot CRM and analytics to track outreach performance, refine engagement strategies, and streamline lead nurturing.
• + Build and optimize multi-channel B2B demand generation campaigns integrating LinkedIn, email, and CRM automation.
• + Oversee content strategy development and implementation to ensure consistency and engagement across platforms.
• + Manage web development, design, and content writing efforts to support digital marketing initiatives.
• + Align outreach and marketing efforts with sales objectives to enhance pipeline efficiency and accelerate sales cycles.

Feb 2021 – Mar 2024 · 3 yrs 1 mo · Hyderabad, Telangana, India

Aug 2019 – Feb 2021 · 1 yr 6 mos · India

• + Build digital marketing roadmap
• + Implemented a data-driven LinkedIn outreach framework that improved response rates by 300%, leading to higher lead qualification and conversions.
• + Developed and executed LinkedIn content strategies that positioned brands as industry leaders, increasing inbound leads and engagement.
• + Built and optimized multi-channel B2B demand generation campaigns, integrating LinkedIn, email, and CRM automation to drive high-value opportunities.
• + Leveraged HubSpot CRM and analytics to track outreach performance, refine engagement strategies, and ensure seamless lead nurturing and handovers.
• + Collaborated with sales teams to align outreach efforts with revenue goals, enhancing pipeline efficiency and shortening sales cycles.
• + Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency
• + Measure ROI and KPIs and prepare the budget
• + Develop specific campaigns to create and maintain high levels of customer interaction
• + Manage and improve online content, considering SEO and Google Analytics

Feb 2018 – Feb 2021 · 3 yrs · Hyderabad Area, India

• + Build digital marketing roadmap
• + Designed and implemented a data-driven LinkedIn outreach strategy that boosted response rates by 500%, resulting in higher lead conversions.
• + Crafted and executed LinkedIn content strategies that established brands as industry authorities, driving increased inbound leads and engagement.
• + Developed and optimized multi-channel B2B demand generation campaigns, seamlessly integrating LinkedIn, email, and CRM automation to generate high-value opportunities.
• + Utilized HubSpot CRM and performance analytics to track outreach effectiveness, optimize engagement strategies, and ensure smooth lead nurturing and handovers.
• + Partnered with sales teams to align outreach initiatives with revenue targets, improving pipeline efficiency and accelerating sales cycles.
• + Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• + Measure ROI and KPIs and prepare budget
• + Develop specific campaigns to create and maintain high levels of customer interaction
• + Manage and improve online content, considering SEO and Google Analytics
• + Forecast sales performance trends and act proactively to increase market segment
• + Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• + Motivate digital marketing team to achieve goals
• + Monitor competition and provide ideas to stand out
• + Stay up-to-date with digital technology developments

Feb 2017 – Dec 2017 · 10 mos · Hyderabad Area, India

• + Articulate product and service offerings, key benefits and messages for use by sales and marketing
• + Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
• + Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) our clients use similar strategies to raise funds
• + Drive campaign management for client acquisition programs across multiple channels
• + Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• + Provide assistance on press releases, contributed articles, presentations, events, and conferences
• + Internal reporting and other duties as assigned
• + Lead Generation & Sales Enablement
• + Create effective, compelling positioning, messaging, and sales tools that are understood and used Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
• + Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight the benefits of services to clients
• + Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue

Aug 2015 – Jan 2017 · 1 yr 5 mos · Hyderabad Area, India

• + Conceptualize and create monthly e-Magazines (Digital marketing guide for businesses)
• + Devise and implement both strategic and tactical digital marketing plans
• + Create and implement integrated SEO campaigns as planned
• + Manage Link building strategies
• + Monitor website metrics to foresee trends and keep tabs on traffic
• + Manage Adwords campaigns to promote products
• + Content strategy generation and implementation
• + Manage web development, design and content writing efforts

Feb 2014 – Aug 2015 · 1 yr 6 mos

• + Conceptualise the Digital Marketing strategy
• + Plan digital marketing & media campaigns, including video and display advertising, Search Engine Marketing, and social media
• + Measure and report performance of all digital marketing campaigns on a regular basis
• + Develop and drive digital vision for brands, create next generation Digital strategy and roadmaps, conduct competitive analysis and benchmarking
• + Planning & executing creative digital campaigns in sync with overall brand communication objectives

Mar 2010 – Jan 2014 · 3 yrs 10 mos · Hyderabad Area, India

• + Devise and implement both strategic and tactical digital marketing plans
• + Create and implement integrated digital marketing campaigns as planned
• + Manage social marketing strategies
• + Monitor website metrics to foresee trends and keep tabs on traffic
• + Design campaigns to promote products