Oct 2024 – Mar 2025 · 5 mos

• Report Ownership & Impact:
• Took over full responsibility for the Where Are All the Containers?
• (WAATC) report, conducting research, optimizing content, and
• managing distribution. Since November 2023:
• Generated over 3,535 MQLs
• Influenced $38,618 MRR and directly contributed $18,555 MRR
• through the report
• Improved conversion tracking by updating UTM links regularly
• Enhanced engagement by adding more graphs, CTA buttons,
• and banners to improve user experience
• SEO & Content Performance Optimization:
• Generated over 2,500 demo requests for product
• Influenced $32,970 in organic MRR through new and updated
• blogs
• Tracked & optimized blog performance by monitoring
• impressions, clicks, and conversions
• Fixed content performance drops, such as increasing impressions
• for "Shipping container weight" blog from 145K to 195K in 2 weeks
• Introduced a newsletter widget, gaining 38 subscribers
• Cross-Team Collaboration & Leadership:
• Worked with design, website, social media, and email marketing
• teams for seamless content distribution
• Managed content workflows in Asana to ensure smooth
• execution of content projects
• Social Media & Content Strategy:
• Briefly handled LinkedIn content strategy, creating a social
• calendar and writing high-performing posts
• Developed expertise in landing pages, email marketing, social
• media copy, and proofreading for multiple teams

Aug 2022 – Apr 2025 · 2 yrs 8 mos

• Container xChange is a technology company that offers container trading and leasing platform, payment infrastructure and efficient operating systems to container logistic companies worldwide.
• At Container xChange my responsibilities include:
• Writing captivating and well-researched content pieces that align with SEO best practices, utilizing the identified keywords for optimal search engine visibility.
• Craft compelling and engaging headlines, meta descriptions, and subheadings to enhance click-through rates and user engagement.
• Incorporate on-page optimization techniques, including proper keyword placement, internal linking, and formatting, to improve the overall SEO performance of the blog posts.
• Continuously monitor and analyze the performance of content using tools like Google Analytics and Google Search Console.
• Identify opportunities for improvement and make data-driven decisions to enhance the organic visibility, user experience, and conversion rates of the blog content.
• Stay updated with the latest trends and changes in search engine algorithms and adjust content strategies accordingly to maintain or improve search rankings.
• Collaborate with other team members, such as graphic designers to ensure content consistency across various platforms and maximize content distribution.

May 2021 – Aug 2022 · 1 yr 3 mos

• NicheStack is a lead generation company leaning towards marketing automation. The company creates, analyzes, and ranks profitable niche websites using a suite of proprietary SEO, marketing and tech tools.
• At NicheStack my responsibilities included:
• Handling all stages of content production from outline planning to research.
• Writing SEO optimized articles on a variety of topics like finance, taxes, insurance, astrology, lifestyle and many more.
• Writing high-quality content with easy reading flow and credible resources.

Jan 2021 – May 2021 · 4 mos

• CollegeDunia has successfully established itself as a leading educational portal, India's largest review platform and an extensive search engine for students, parents, and educational industry players who are seeking information on higher education sector in India and/or abroad.
• At CollegeDunia my key responsibilities included:
• Writing detailed articles on various colleges.
• Providing information on the eligibility, admission process, fee structure and reviews of colleges.
• Providing detailed information on various courses focusing on the career growth prospects, fee and suitable colleges.
• Comparing similar courses and providing and analysis using graphs and info graphics.
• Ranking colleges based on critical analysis and reviews to provide a detailed overview of the college.

Jul 2020 – Oct 2020 · 3 mos

• A fairly new website focused on highlighting issues in the country from education to government policies. New Nation also throws light on the current affairs in India.

May 2020 – Jun 2020 · 1 mo

• Rising Youth Foundation is an Asia Pacific Community campaign and advocates for 17
• Sustainable Development Goals(SDGs) launched by the United Nations in 2015, striving to achieve the
• targets for tackling several issues mainly involving Youth and Education. We engage and educate young
• individuals through our empowerment curriculum, equipping them with the tools for social innovation
• and help them understand their roles towards the planet as a global citizen.